K-Swiss Mobile Campaign Using Microsoft Tag

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Ad agency 72 and Sunny worked with sports footwear and apparel company K-Swiss to create an irreverent multichannel campaign featuring Kenny Powers (Danny McBride), a character from the HBO cable series “Eastbound & Down.” He appoints himself CEO of K-Swiss in an effort to make the sports world more exciting. He then enlists various professional athletes to hold key positions within the company, including chief marketing officer, vice president of carnage, and director of community outreach.

Consumers who scan the Microsoft Tags are brought into an immersive mobile experience that was created using leading edge “app-like” capabilities. The screen can be swiped from right to left, like an app, or the user can select from one of the menu items on the top bar to go directly to the page.

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K-Swiss Mobile Campaign Using Microsoft Tag

  1. 1. TMWe turn action codes into mobile engagement on any mobile phone.72 and Sunny – K SwissKenny Powers MFCEO Multimedia Mobile Web App Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
  2. 2. TMTags Activate Interactive Mobile Web App Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  3. 3. TMWeb App Packed With Multimedia Engagement Product Information Audio Sweepstakes Downloads Video Mobile Commerce Social Media Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  4. 4. TMSwipe Navigation Compels Exploration Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  5. 5. TMSocial Media Engages With Sharing at Any Stage Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  6. 6. TMVideos and Audio Clips Enhance Branding Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  7. 7. TMEnter KSwiss Sweepstakes With Email Address Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  8. 8. TMProduct Page Launches Videos and mCommerce Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
  9. 9. TMDownloads Create Lasting Engagement Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
  10. 10. TMConvert to Mobile Commerce Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
  11. 11. TMWe turn action codes into mobile engagement on any mobile phone.Thank you.For more information, contact us:www.nellymoser.com1-781-645-1515 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

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