The Digital Teenage Landscape

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A study of how teens in San Diego are using MySpace to publish personal webpages that sometimes contain personal or inappropriate information and images.

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The Digital Teenage Landscape

  1. 1. The Digital Teenage Landscape By Michael Pedersen And Nelly Aragon
  2. 2. What are teens doing online? <ul><li>Time spent online, is it overuse? </li></ul><ul><li>Parental Concerns </li></ul><ul><li>Who are they talking to? (Existing friends or strangers?) </li></ul><ul><li>Spending more money than ever but now targeted aggressively by marketers </li></ul>
  3. 3. What we read in the lit review: <ul><li>Many news articles that parents are very afraid of cyber-stalkers, identity theft </li></ul><ul><li>Most teens talk online to friends they already know from school, etc. </li></ul><ul><li>“IM”ing is favorite mode of communication: they use constantly! </li></ul>
  4. 4. Why we picked MySpace to examine: <ul><li>13 million registered teen users </li></ul><ul><li>Has gained a lot of attention in the media and articles from lit review </li></ul><ul><li>Easy to create personal homepages without prior HTML writing experience </li></ul><ul><li>Publicly posted, free to join, examine for content analysis </li></ul>
  5. 5. Methodology <ul><li>Profile Content Analysis: </li></ul><ul><li>Picked 4 th and 14 th profiles listed for each of 10 different San Diego high schools. </li></ul><ul><li>Time and budget limited to this small, sample based on one geographic region, cannot be used to generalize to all users. </li></ul>
  6. 6. The content analysis we conducted <ul><li>Questioned: last log in time, how many sexual pictures, drug/partying references, how many “friends” listed, is sexual orientation, religion listed and what is reason cited for being on MySpace? Using blogging, video, bulletin features? </li></ul>
  7. 7. The survey we used to supplement this information… <ul><li>Asked questions not apparent from these profiles including: </li></ul><ul><li>Times checked per week </li></ul><ul><li>Ever been harassed? </li></ul><ul><li>Do your parents know you have it? </li></ul><ul><li>Made friends face-to-face from people meet online? </li></ul>
  8. 8. What we saw: The “just got %$#&’d party” Countdown clock til 21

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