Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Travel writing that drives traffic


Published on

A presentation on travel writing that drives traffic at the Getaway Travel Blog Conference in Cape Town, South Africa, August 2012.

Published in: Travel, Technology

Travel writing that drives traffic

  1. 1. Travel Writing that Drives Traffic Getaway Travel Blog Conference Cape Town - August 2012 Nellie
  2. 2. Who am I?Travel Blogger• adventure travel blog•Lonely Planet, Wend, Getaway, Huffington Post
  3. 3. Who am I?Travel Writer•CNN Go, BBC, Women Adventure Magazine,Reader Digest, Food & Travel, amongst many.
  4. 4. Who am I?Editor-in-Chief/Publisher•WildJunket Magazine: a digital flipbookmagazine designed for iPad readers•Available on Zinio, Magzter and ourNewsstand app
  5. 5. Content SummaryPicking your nicheFinding your voiceChoosing the right topics for blog postsLearning writing techniquesHow to keep readers interested
  6. 6. Picking Your NicheAsk yourself these questions:•What is your interest?•Do you have the content?•Is the topic trendy?•Is there competition?
  7. 7. Picking Your NicheExample: WildJunket – adventure travel
  8. 8. Picking Your NicheExample: The Road Forks – culinary travel
  9. 9. Picking Your NicheExample: FoxNomad – travel technology
  10. 10. Finding Your Voice•A reflection of your personality•Include observations and opinions•Don’t be afraid to get personal•Don’t write like a fact-checker
  11. 11. Choosing the Right Topics for Your Blog Posts•Read other blogs•Use social media to find travel trends•News, happenings, festivals eg. Olympics•Google keywords:
  12. 12. Choosing the Right Topics for Your Blog Posts Blog post styles: •Travel narratives •Photo essays •Travel lists •Travel tips •Personal thoughts
  13. 13. Learning Writing Techniques• Attention-grabbing headlines• Compelling beginnings - anecdote, quote, punch line• The middle - continuity, headings• Ending - ask readers a question
  14. 14. Learning Writing TechniquesBringing a story to life:•Introduce characters – to humanize your story•Use all your senses – for good visual descriptions•Show, don’t tell
  15. 15. How to Keep Your Readers InterestedYour job is not done after you’ve published yourblog posts. Add extra finishing touches:•Link to other posts•Call to action•Engagement with readers•Social media promotion
  16. 16. How to Keep Your Readers InterestedIncreasing readership:•Find out which are your most popular posts•Write similar posts•Create a series out of them Eg. Top beaches in Europe, Asia, America
  17. 17. Where to go next - Resources•Copyblogger•Lonely Planet’s Guide to “Travel Writing”•
  18. 18. Contact informationWhere to find