1. SERBIA PROPERTY PORTAL
COMPANY DECK
10 KEY POINTS THAT MAKE
SRBIJA-NEKRETNINE.ORG
THE #1 PROSPECT REAL ESTATE PORTAL
IN THE MARKET OF BALKAN REGION
2. #1GOOGLEAUTHORITYDOMAINBASEDONLIVEMETRICS KEY POINT #1
KEYFACTS:
● 8 years of intensive brand building
● The largest pool of high-value
backlinks, the leader in:
○ Live links
○ Do-Follow links
○ Direct links
● The largest pool of high authority
referring domains and IP addresses.
● The second largest number of
indexed pages on Google.
● Technically superior:
○ Best mobile experience
○ Best HTTPs optimisation
○ Best User Experience Index
*competitive analysis of the 4 largest real estate portals in Serbia.
*Source: Majestic.com - http://prntscr.com/l5vxek
3. #1REALESTATEPORTALINFORMERYUGOSLAVIAREGION KEY POINT #2
KEYFACTS:
● Unique regional real estate portal with the full capacity
presence in 4 countries of former Yugoslavia:
○ Serbia
○ Montenegro
○ Croatia
○ Bosnia
*Google search results for the main real estate keyword
eg. ‘srbija nekretnine’ => ‘serbia real estate’
for the respective country/market.
4. IMPRESSIVESOCIALPRESENCE KEY POINT #3
https://www.facebook.com/srbijanekretnineORG
KEYFACTS:
● In contrast to the main competitor Nekretnine.rs that is a
part of the largest media Company Group in Serbia -
Ringier Axel Springer, Srbija-Nekretne.ORG is the only
independent, dedicated Real Estate Portal to attract fully
organic and highly targeted social media presence.
*Source: Like Analyzer
5. #1PORTFOLIOOFREALESTATEAGENCIES&CLIENTS KEY POINT #4
KEYFACTS:
● 200+ active real estate agencies
● 120 long term agency clients in Serbia
● 80% of agencies in the proprietary
XML automation property
synchronisation system.
● Excellent (86%) subscription renewal
rate.
● Positive trend of new clients adoption.
● 40+ big investor advertisers portfolio
● The largest number of personal users
with active property listing(s) in the
market.
● Perceived as market leader and top
brand by many clients.
Serbia Real Estate Portal - Active Agencies Listing
*Source: Srbija-Nekretnine.ORG database raw data
● Agencija => Real estate agency
● Agent => Real estate realtor
● Ivestitor => Investor
● Pojedinac => Person
6. THELARGESTPROPERTYLISTINGDATABASE KEY POINT #5
KEYFACTS:
● 90,000+ active property listings
● Every major city (300+) and locality
(800+) with active property listings
● English and Russian language
property listing versions.
● YouTube video and Google Maps
support.
● Internal property listing analytics.
● Numerous options for listing
promotion and extra exposure.
Serbia Real Estate Portal - Property Listing Example
7. #1EXTRASERVICESPROVIDERINTHEMARKET KEY POINT #6
KEYFACTS:
● With more than 10 extra services, viz
extra channels of monetization,
Serbia Property Portal is unparalleled
competitor and source of potential
extra leverage & revenue in the
market.
● To name a few:
○ Moving service
○ Renovation service
○ Short term rentals
○ Luxury real estates
○ Expert Consultancy service
○ Online Property Estimator
○ Best buy properties
○ Last minute properties
○ Video property listings
SERBIA MOVING SERVICE
SERBIA RENOVATION SERVICE
PROPERTY VALUE ONLINE ESTIMATOR
8. TOPAUTHORITYREALESTATEBLOG-‘NEKRETNINKO’ KEY POINT #7
KEYFACTS:
● With MOZ Page Authority of almost 30 our ‘Nekretninko’ blog is de-facto
an industry standard in the real estate niche.
● With hundreds of high authority posts in a several topical categories, it
attracts 12K+ pageviews per month and significant interaction via
comments, questions, social shares etc.
● ‘Nekretnine’ blog is a valuable promoter and traffic driver to our main portal
as well.
9. #1SERBIANREALESTATEPORTALINENGLISHANDRUSSIAN KEY POINT #8
KEYFACTS:
● Srbija-Nekretnine.ORG portal
versions in English and Russin
version are ranked to the top
position on Google and Yandex
SERPs for the relevant key
phrases.
● The shortest answer to this
success: Internet marketing
excellency. Unlike our main
competitor and the largest real
estate portal in Serbia
Nekretnine.rs (owned by Ringier
Axel Springer Media Group), our
portal has worked hard to
internationalize the visit.
10. #1LEADSGENERATORREALESTATESERVICE KEY POINT #9
KEYFACTS:
● With more than 130,000 qualified leads in last two years, Serbia
Property portal is the most efficient leads generator in the relevant real
estate markets.
● This is the metric that we are most proud of, as it makes the core of
the core business and the greatest added value of our service.
● Maybe our overall traffic analytics are not the best on the market,
( 1,300,000 open pages per month), however we may claim the
superior level of optimisation that brings most targeted audience.
Hence the leads numbers are best reflecting the level of technical
expertise and User experience we are able to offer to our clients 24/7.
● Worth extra mentioning is the database of 100,000+ email addresses we have collected over the time, that
presents one of the most accurate focus group of potential real estate leads in the market.