BREWERY
PLANNING
PRESENTATION
How a project comes together...

Typical Project Overview
The typical timeline of events
Phase 1 Phase 2 Phase 3
Market research, building a business
plan and locking in the scope of the
brewery (planned volumes).
Location selection, sourcing equipment,
waiting for fabrication whilst preparing
the building. Plus, hiring key staff.
Commission and installation of the
brewery, hiring staff and getting the
brewery operational.

Key Points
To A Project
Market research is key to ensuring a successful brewery project.
Need to plan for initial sales volumes and predicted growth. This
allows for the correct equipment to be sourced so the
brewhouse grows with you.
One of the biggest upfront costs on any brewery project is the
price of the brewing equipment. Get quotes from multiple
manufacturers, testimonials for previous clients and if possible
see some prior projects in person for yourself.

As the brewery
becomes operational
Pricing / Raw Materials
Marketing / Promotion
Distribution
As part of the market research you need to source and cost out the
raw materials you'll be using. To work out the beer per liter costs.
Just because you brew it, it doesn't mean it will sell, even if the it's the
best beer in the world. How will you make people aware of your beer?
Distribution is often tricky for new breweries. Will you do self
distribution or use a third party? Thorough research is needed.

Operation Strategy
Production
Delivering Beer
Materials
01
03
02
Production schedule is planned around
monthly sales volumes. Brewing, tank
residency, processing and packaging
need to be planned.
Beer needs to be ready for when customers
needs it. Understanding your processes,
timelines involved and ensuring the
production staff are properly trained is key.
Logistics is key to good production.
Need to ensure you have the
materials needed to brew and
package the beer.

Financial Plans
Start-Up Costs Human resources
Marketing Costs Sources of capital
Again your research and business
plan is key. From the cost of the
equipment, preparing the building
and installing the equipment needs to
be figured out.
Once you know the size of the
operation. The number of staff
needed can be figured out.
Employees from Production to
distribution.
Sales and marketing are important.
and need to be factored into the
business plan. Most breweries which I
see fail is lack of reach in the market.
Where's the capital for the project
coming from? Some breweries are
funded from crowdsourcing, family
and friends, bank loans or even
specialist brewery lenders.

Financial Forecasts
Planning for the future growth is key, it'll help decide the size of the
initial brewing equipment. The equipment needs to grow with you.
A brewhouse at a minimum, will hopefully last for the first 5-years.
Expense Sales Profit Growth
40
30
20
10
0

Projected Profit
Phases of growth
profit
43.8%
expense
31.3%
sales
12.5%
growth
12.5%
The business plan should include your
predicted sales volume, running capital and
projected profits over time. It can take time for
a brewery to break even...two years or more.
Breweries often plan "phases of growth". Room to
add more tanks to increase the volume of
production. The initial brewhouse needs to big
enough to see you through a "few" phases of growth.
Implementation Plan and
Phases of Development

Looking Forward to Talking
I look forward to discussing your brewery project with you. My name is Neil
and I've 25-years of commercial brewing experience. Having worked in a
number of different countries from the UK to
Bermuda. I'm a British brewer now based in China.
I help people around the world with their brewing
projects. From small container breweries to
craft production breweries with different pack types.
I look forward to chatting with you about your
brewery plans, and thank you for your time.

Contact Us.
Asian Beer Network
Address : Minhang District, Shanghai, China
Phone : +86 198 3569 0959
Social Media : @BeerAsian
Email Address : neil@asianbeernetwork.com
Website : www.asianbeernetwork.com