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The Agile Business Manifesto


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A manifesto for a new type business, fit for purpose for a digitally-empowered world, building on the principles set out in the agile manifesto

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The Agile Business Manifesto

  2. 2. We are living in a time of exponential change. A time of rapidly shifting contexts for every organisation. We believe that it is time for a new type of business, defined by a new set of principles. Over fifteen years ago the Agile Manifesto gave us a blueprint for a better way of developing software in the digital world. Inspired by those twelve conventions, we’ve developed a set of principles that define a new operating system for the truly agile organisation. This is about doing better business in the complex adaptive environment that we all recognise today. It’s time to reinvent how business works. This is the Agile Business Manifesto
  3. 3. Our highest priority is to satisfy the customer through early and continuous delivery of valuable software The primary orientation is towards customer need delivered through constant improvement of customer experience AGILE MANIFESTO PRINCIPLE:
  4. 4. Welcome changing requirements, even late in development. Agile processes harness change for the customer's competitive advantage Strategies and tactics are highly adaptive and responsive, and change is welcomed AGILE MANIFESTO PRINCIPLE:
  5. 5. Deliver working software frequently, from a couple of weeks to a couple of months, with a preference to the shorter timescale Iterative, sprint working delivers customer value through continuous progress and momentum AGILE MANIFESTO PRINCIPLE:
  6. 6. Business people and developers must work together daily throughout the project. Effective cross- functional collaboration, supported through clear intent, is critical for success AGILE MANIFESTO PRINCIPLE:
  7. 7. Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done . Build companies with motivated individuals. Empower teams to deliver through a flexible working environment characterised by trust and comfort with dissent AGILE MANIFESTO PRINCIPLE:
  8. 8. The most efficient and effective method of conveying information to and within a development team is face-to-face conversation. . Bureaucracy and politics are minimised, co-location and face-to-face communication maximised, wherever possible AGILE MANIFESTO PRINCIPLE:
  9. 9. Working software is the primary measure of progress . Working outputs are the optimum measure of progress and success AGILE MANIFESTO PRINCIPLE:
  10. 10. Agile processes promote sustainable development. The sponsors, developers, and users should be able to maintain a constant pace indefinitely. Agile business supports relentless and sustainable innovation and progress. Change and iteration is constant, and the pace of progress never slows AGILE MANIFESTO PRINCIPLE:
  11. 11. Continuous attention to technical excellence and good design enhances agility Technical excellence and good design are central to maintaining pace and agility AGILE MANIFESTO PRINCIPLE:
  12. 12. Simplicity--the art of maximizing the amount of work not done--is essential Minimise wasted effort, duplication and resources AGILE MANIFESTO PRINCIPLE:
  13. 13. The best architectures, requirements, and designs emerge from self-organizing teams The best results emerge from small teams with a high degree of autonomy AGILE MANIFESTO PRINCIPLE:
  14. 14. At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly Continuous improvement is achieved through embedded reflection time, and behaviours and culture that support learning AGILE MANIFESTO PRINCIPLE:
  15. 15. More detail on the Agile Business Manifesto including a roadmap to becoming a truly agile organisation, and the ‘how’ of digital transformation, will be published in our new book on April 3rd, 2017 (Kogan Page). @neilperkin @peterjabraham And for exclusive content relating to these themes, sign up via the link below: