64. Not just crafted big pieces, but smart combinations of smaller executions
65. Better end product through flexibility and collaboration
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68.
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71.
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73.
74. PPC in relevant, non-competitive environment leading to a continuous series of content microsites, connecting with the audience in playful, informal ways.
75.
76. VW hid secret tickets across the entire city, and then displayed them on a microsite using Google Maps. The only way to zoom in was to have the community band together using the #foxatplanetaterrahashtag
77. A race in the real world to get to the location first. Ran day and night for 4 days.
78.
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81. The first time a major car company has forgone an auto show for a new car reveal
82. The day the car was revealed online, searches for Explorer more than doubled
83.
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85. Community of 3,600 contributors submitted 44,000 designs
86. Build and sell through network of local centres
98. This can be displayed on profiles, or shared through widgets
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102. Referencing information like how many times people visit, return and how much they spend. By comparing an outlets prices the service can point to locations that are better value.
103.
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109. Taking account of the rate at which messages were posted about it could predict the box office takings before the film opened.
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114. Or input a search query, converted into a data series of searches over time, and this time series can then be put through the same process in order to identify a list of correlated queries over time.
115.
116.
117. Far from leading to more accidents, behaviour is more positively affected by the built environment and human interaction than through rigid controls and artificial regulation.
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Editor's Notes
Landing page data should focus on three main data points: To what extent the page retains visitors upon arrival To what extent the page drives engagement To what extent the page facilitates a conversion behaviorTo optimize landing pages you can do a/b or multivariate testing for elements, such as buttons, callouts, or calls-to-action.Make necessary changes to increase activity and conversion depending on the purpose of your landing page.There may be times where changes to a landing page just isn't possible. However we recommend at least to measure the performance to make sure insights are used for next campaign.Tip! For free attitude survey, you can use iPerception 4Q survey. (http://www.iperceptions.com/solutions/4q/):1) Based on today’s visit, how would you rate your site experience overall? (Satisfaction Rate)2) What was the primary purpose of your visit? (Purpose)3) Were you able to complete the purpose of your visit today? (Task completion)4) If not, why not? (Qualitative insights for improvements)