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From business case to backlog using lean canvas and story mapping ✫ Workshop at 1st conference

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When using Agile approaches, there is a desire to get our product ideas into the customer's hands as soon as possible. With this comes the risk that we rush in and build something which will not deliver genuine value to the business, or at least enough value to justify the investment. In this workshop you will take a real world idea from concept to cash. First, you and your team will use the simple and effective power of Lean Canvas to build a solid business case, and convince your executive (me) that your idea is a good use of company funds. Then your team will build a Story Map to quickly understand the capabilities you need to deliver first so your company can get beat its powerful competitors to market.

Workshop Outcomes
✫ How to use Lean Canvas to quickly build a convincing business case to solve a valuable customer problem
✫ How to use Story Mapping to quickly and collaboratively prioritise key capabilities to deliver value to customers and the business in a short amount of time
✫ The power of collaboration and co-creation
✫ How much can be achieved in a very short time

Published in: Business

From business case to backlog using lean canvas and story mapping ✫ Workshop at 1st conference

  1. 1. Neil Killick, 2018 All Rights Reserved From business case to backlog using Lean Canvas and Story Mapping 
 Neil Killick neilkillick.com @neil_killick
  2. 2. Neil Killick, 2018, All Rights Reserved The world of work has changed, my friends Organisations are no longer willing — and can’t afford to — to wait months or years for ROI on their projects. There’s too much risk of losing out to competitors and even risk of disruption. We can’t spend weeks/months preparing business cases and going through long approval cycles. @neil_killick
  3. 3. Neil Killick, 2018, All Rights Reserved We need a lightweight, fast way to understand — and convince our sponsors that — our idea has enough potential value •Are we solving a real customer problem?
 •Are we solving the most valuable customer problem?
 •Can the cost to build and maintain a solution be absorbed and make the endeavour profitable? @neil_killick
  4. 4. Neil Killick, 2018, All Rights Reserved @neil_killick
  5. 5. Neil Killick, 2018, All Rights Reserved Lean Canvas Exercise Imagine a world without Spotify. Before (legally) streaming music was even a thing. You want to build a hot new music streaming platform, but need to convince your executive team it’s worth spending precious development capacity and $$ on this. Create a cut-down Lean Canvas for this product. Concentrate on: 1. Problem + Customer Segments 2. Unique value proposition 3. Solution 4. Channels 5. Revenue streams @neil_killick
  6. 6. Neil Killick, 2018, All Rights Reserved @neil_killick X X X
  7. 7. Neil Killick, 2018, All Rights Reserved 8 @neil_killick
  8. 8. Neil Killick, 2018, All Rights Reserved We now need a lightweight, fast way to validate our ideas and turn them into the promised value • We want to make sure we build the right thing - the thing we are envisioning - the thing we pitched - the thing that is going to make the business money and make customers happy
 • To build the right thing, fast, we must consolidate the collective skills and wisdom of all of our product developers, analysts, UX and UI designers, coders, testers, etc. @neil_killick
  9. 9. Neil Killick, 2018, All Rights Reserved Story Mapping @neil_killick
  10. 10. Neil Killick, 2018, All Rights Reserved 11 Story Mapping ✓ Holistic picture of current product thinking ✓ Collaborative (collective wisdom of ideas/options) ✓ Visual and interactive activity and artefact ✓ User-centric ✓ Supports slicing for value / prioritisation / MVP / MMF / etc. @neil_killick
  11. 11. Neil Killick, 2018, All Rights Reserved Story Mapping Exercise You have convinced your executive team to fund your project to build your hot new music streaming platform, and you have a cross-functional product development team lined up. Part 1 - Identify stories of music lovers using your product in order to achieve something (aka user stories) Hint - these start with actions (verbs) @neil_killick
  12. 12. Neil Killick, 2018, All Rights Reserved Story Mapping Exercise Part 2 Group stories into activity themes Amend/add/prioritise activities as you see fit @neil_killick
  13. 13. Neil Killick, 2018, All Rights Reserved Browse Search Play a particular song Play a particular artist Play a popular playlist Save an album to my collection Play a particular album Create a playlistFind other artists like my favourite artists Play music from a genre Browse all of my collection Play the Wiggles Download an album so I can play it offline Share a playlist Play what I listened to last Play Discover Save Social Browse local collection Find new music to listen to Search for an artist Search for a song Search for a genre See what my friends are listening to Scrobble to Last.FM Enable family to use my account Save a song to my collection @neil_killickAdd songs to the queue Play one of my playlists
  14. 14. Neil Killick, 2018, All Rights Reserved Story Mapping Exercise Part 3 We need to release to market as quickly as possible - there are rumours Apple are building a similar streaming music service and we want 1st mover advantage Identify a 1st website release which allows registered users to play any song from our library @neil_killick
  15. 15. Neil Killick, 2018, All Rights Reserved Browse Search Play a particular song Play a particular artist Play a playlist Save an album to my collection Play a particular album Create a playlist Find other artists like my favourite artists Play music from a genre Browse all of my collection Play the Wiggles Download an album so I can play it offline Share a playlist Play what I listened to last Play Discover Save Social Browse local collection Find new music to listen to Search for an artist Search for a song Search for an album See what my friends are listening to Scrobble to Last.FM Profile Register with email address Connect using Facebook Connect using Google Connect using Twitter Reduce bandwidth for downloads Browse new releases Browse trending music Browse chart music Browse genres Browse moods Search for a playlist Search for a profile Search for a video Enable family to use my account Play music offline Find concerts Save a song to my collection R1 - Play any song R2 - Build a collection @neil_killick
  16. 16. Neil Killick, 2018, All Rights Reserved Neil’s story mapping tips @neil_killick
  17. 17. Neil Killick, 2018, All Rights Reserved ✓Add wireframes and notes to relevant parts as you build up the map
 ✓Build it somewhere it can stay and be changed
 
 Ideally in your team room so you can have planning/prioritisation meetings around it, big picture is always in mind, easy to transparently evolve, etc. @neil_killick
  18. 18. Neil Killick, 2018, All Rights Reserved ✓Use as an evolving high level release plan for stakeholders
 ✓Flesh out task detail for highest value stories - don’t go too deep too early
 ✓Move stories up and down based on feedback and learning
 ✓Use high quality sticky notes - Post-It or 3M, super sticky is best @neil_killick

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