The work of a UX designer is becoming increasingly complex, as products and services become increasingly complex. UX designers can no longer design a website, product or app in isolation: they need to consider the broader context - the wider service and customer experience.
But it can be difficult to know where to start when designing a new digital service, or indeed when looking at ways to improve an existing service. There are so many things to think about, so much to consider and explore. Inspired by the business model canvas, the service model canvas is a great way to think about, de-construct, explore and document a service.
In this highly interactive and informative tutorial which I originally ran at Cambridge 2015 you'll learn what the service model canvas is and why it is so useful.