Introduction to User Experience
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What defines user experiences, why designing to improve experiences is important, and how to get started. Presented at Untangle the Web October 2014, at Google Campus.
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- 1. Introduction to User Experience Neil Dawson Senior User Experience Designer at Cyber-Duck @neildawson
- 2. What is user experience?
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- 4. Surface plane Skeleton plane Structure plane Scope plane Strategy plane jjg.net/elements/pdf/elements.pdf
- 5. The Disciplines of User Experience Dan Saffer
- 7. The User Experience Honeycomb Peter Morville
- 9. Why should we care about UX?
- 10. Every $1 spent on UX can save $10 to $100 upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html
- 13. Great experiences breed customer loyalty slideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation/107
- 14. Second quartile Third quartile Fourth quartile First quartile Likelihood to consider another purchase from provider compared to industry average Reluctance to switch business away from provider compared to industry average 6.0% 2.1% -3.0% -8.9% 6.8% 1.1% -4.0% -11.2% North American Technographics customer experience online survey Q3 2007
- 15. Focus on the user and all else will follow.” “ google.com/about/company/philosophy
- 16. How can we improve user experience?
- 18. User testing
- 19. Card sorting
- 20. Personas
- 21. Who should be responsible for UX?
- 22. Human comp interaction 30% Info or library systems 5% Interaction design 8% Ergonomics 3% Visual design 13% Computer science 13% Media studies 5% Social sciences 7% Arts 2% Other sciences 5% Psychology 6% Human factors eng 2% Business admin 1% Engineering 1% UXPA UK Salary Survey 2013
- 23. Everybody is responsible for UX
- 24. Resources
- 25. The Elements of User Experience Jesse James Garrett
- 26. The Design of Everyday Things Donald A. Norman
- 27. Nielsen Norman Group Alertbox nngroup.com/articles/subscribe
- 29. UX Stack Exchange ux.stackexchange.com
- 30. Introduction to User Experience Neil Dawson Senior User Experience Designer at Cyber-Duck @neildawson