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Introduction to User Experience

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What defines user experiences, why designing to improve experiences is important, and how to get started. Presented at Untangle the Web October 2014, at Google Campus.

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Introduction to User Experience

  1. 1. Introduction to User Experience Neil Dawson Senior User Experience Designer at Cyber-Duck @neildawson
  2. 2. What is user experience?
  3. 3. The Elements of User Experience Jesse James Garrett
  4. 4. Surface plane Skeleton plane Structure plane Scope plane Strategy plane jjg.net/elements/pdf/elements.pdf
  5. 5. The Disciplines of User Experience Dan Saffer
  6. 6. kickerstudio.com/2008/12/the-disciplines-of-user-experience
  7. 7. The User Experience Honeycomb Peter Morville
  8. 8. semanticstudios.com/user_experience_design
  9. 9. Why should we care about UX?
  10. 10. Every $1 spent on UX can save $10 to $100 upassoc.org/usability_resources/usability_in_the_real_world/roi_of_usability.html
  11. 11. Register uie.com/articles/three_hund_million_button
  12. 12. Continue uie.com/articles/three_hund_million_button
  13. 13. Great experiences breed customer loyalty slideshare.net/spushnik/the-value-of-user-experience-from-web-20-expo-berlin-2009-presentation/107
  14. 14. Second quartile Third quartile Fourth quartile First quartile Likelihood to consider another purchase from provider compared to industry average Reluctance to switch business away from provider compared to industry average 6.0% 2.1% -3.0% -8.9% 6.8% 1.1% -4.0% -11.2% North American Technographics customer experience online survey Q3 2007
  15. 15. Focus on the user and all else will follow.” “ google.com/about/company/philosophy
  16. 16. How can we improve user experience?
  17. 17. Stakeholder interviews
  18. 18. User testing
  19. 19. Card sorting
  20. 20. Personas
  21. 21. Who should be responsible for UX?
  22. 22. Human comp interaction 30% Info or library systems 5% Interaction design 8% Ergonomics 3% Visual design 13% Computer science 13% Media studies 5% Social sciences 7% Arts 2% Other sciences 5% Psychology 6% Human factors eng 2% Business admin 1% Engineering 1% UXPA UK Salary Survey 2013
  23. 23. Everybody is responsible for UX
  24. 24. Resources
  25. 25. The Elements of User Experience Jesse James Garrett
  26. 26. The Design of Everyday Things Donald A. Norman
  27. 27. Nielsen Norman Group Alertbox nngroup.com/articles/subscribe
  28. 28. UX Companion uxcompanion.com
  29. 29. UX Stack Exchange ux.stackexchange.com
  30. 30. Introduction to User Experience Neil Dawson Senior User Experience Designer at Cyber-Duck @neildawson

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