Local digital marketing

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Local businesses face a tough challenge when it comes to digital since resources are stretched and it’s very difficult to employ specialists. People need to know broadly what is effective and how to get the most from the many tools and services available.

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  • Local digital marketing

    1. 1. Digital Marketing For local business www.MillionMedia.com | neil@millionmedia.com
    2. 2. Winning More Customers Adwords YouTube SEOSocial Media LinkedIn www.MillionMedia.com | neil@millionmedia.com
    3. 3. Adwords www.MillionMedia.com | neil@millionmedia.com
    4. 4. Adwords: HotspotsGetting the top position inthe search results is best foryour business. However, thetop three ad slots are verystrong positions. Adwordscan be an effective way ofbringing traffic to your site ifyou can’t get the number 1-4search result positions(SERP). www.MillionMedia.com | neil@millionmedia.com
    5. 5. Adwords: LocaliseCompete for localcustomersIt’s difficult to compete withnational chains and SEOexperts. However, localcustomers are more valuableto you, so worth paying morefor. www.MillionMedia.com | neil@millionmedia.com
    6. 6. Adwords: Specific Keywords“Pink Bath”Target specifickeywordsThe most common mistake istargeting broad keywordphrases. Use specifickeywords to be moreeffective and pay less perclick. www.MillionMedia.com | neil@millionmedia.com
    7. 7. Adwords: Landing PagePeople prefer toland close totheir destination The flight only cost me £5 but Barcelona airport looked a little different to what I expected www.MillionMedia.com | neil@millionmedia.com
    8. 8. Adwords: MeasurementAdwords withoutmeasurement is only seeinghalf the picture. And havingAnalytics without seeingconversions is only halfagain. Which we think makesa quarter of a picture?Regardless, you need both! www.MillionMedia.com | neil@millionmedia.com
    9. 9. YouTube: TV habits are changingPeople watch less TV ingroups and at scheduledtimes. On-demand TV can beviewed on computers, tabletsand phones, providing a verypersonal experience. www.MillionMedia.com | neil@millionmedia.com
    10. 10. YouTube ChannelsWhat are yourcustomers watching?If you run an accountancy firm,don’t expect your customers towatch lots of programs aboutaccountancy. However, they maywatch news, current affairs orfinancial channels, which meansyou can target and advertise tothem. www.MillionMedia.com | neil@millionmedia.com
    11. 11. Retail has changedRetail has changed throughouthistory. Throughout centuries,shopkeepers have learnt to adaptto changing customer habits, newtechnology and delivery. Theinternet is simply another way ofselling. www.MillionMedia.com | neil@millionmedia.com
    12. 12. Retail & content are inseparableIt used to be that journalistswrote, magazines published,and retailers sold.Howeverpublishers now realise theycan sell direct and retailershave realised they can writeabout their products. Thetwo are becoming one as newonline e-commerce becomesmore common. www.MillionMedia.com | neil@millionmedia.com
    13. 13. SEO: Outperforming the competitionJohn & Dave were twohikers walking in a woodwhen they came across anangry bear. Johnimmediately starts to takeoff his hiking boots and puthis running shoes on. Davesays, “Why are you doingthat, you can’t outrun abear!” John looks up atDave and says, “It’s not thebear I have to outrun.”In local marketing you onlyhave to outperform thecompetition, which is fareasier than outrunning thebear. www.MillionMedia.com | neil@millionmedia.com
    14. 14. Social Media: How to stand out in a crowdSocial Media is like trying tocapture people’s attention in ahuge crowded room. If you havelots of money you could captureattention through building ahuge neon sign.But how do you do it if you’re asmall business?Shouting how good you are isineffective.Give demos. Help people withsmall problems. Engage withthose around you, and they willhelp spread the word. www.MillionMedia.com | neil@millionmedia.com
    15. 15. Social MediaPlay to your strengthsRoyce Gracie was an unbeaten ultimatefighting champion, despite using themartial art of Jui Jitsu. This was previouslyconsidered inferior by many fightersbecause it was primarily a defensive, ratherthan attacking style. However, Royce knewthat when an opponent - even ones muchbigger than him - were on the ground theirstyle was neutralised and Jui Jitsu, whichtaught holds and grappling techniques, wasfar more effective.A small retailer can compete throughagility, flexibility and creativity. Royce Gracie UFC Hall Of Fame www.MillionMedia.com | neil@millionmedia.com
    16. 16. LinkedIn: Social media for business Adverts Groups Upgrade Articles www.MillionMedia.com | neil@millionmedia.com
    17. 17. Localise your Ads to radius of your business so you can competeAdwords Very careful targeting. Don’t go broad. Tight, highly specific Measure using Analytics so you can Video on anything you like. What do your target audience watch? YouTube Use Adwords to place adverts on YouTube SEO SEO is about creating content people want to link to Video, photos, articles, guides, news, how to, PRweb Long term gains. New competitive marketplace. Winners will be the ones who invest in content. Content can also drive your social media strategySocial Media Get people to engage. Spread the word Content is key Comment on comments Like, share, be interactive, get involved Similar to Facebook. Share content LinkedIn Consider advertising to local senior management people Create and join relevant groups If you write content add a ‘LinkedIn Share’ button Check who is looking at your profile Personal contacts are key or highly relevant information www.MillionMedia.com | neil@millionmedia.com
    18. 18. Find this presentation atwww.MillionMedia.comOur ServicesSetting up AdwordsSEODigital Audit & Strategy www.MillionMedia.com | neil@millionmedia.com

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