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There are billions of conversations taking place every day on social networks. What kind of insight can be derived from this massive amount of social media data that consumers are sharing publicly? What are the best practices for analytics, metrics, and isolating trends and meaning in the data? How can you use the Internet as a focus group to connect social conversations with product R&D efforts? Join us as we talk about the ways businesses can go from data to insight, and from insight to action with social media.