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Connectr #3 1.3


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WebSphere User Group Presentation 11th September 2007

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Connectr #3 1.3

  1. 1. #3 <ul><ul><li>WebSphere User Group </li></ul></ul><ul><ul><li>Royal Society of Edinburgh </li></ul></ul><ul><ul><li>11 th September 2007 </li></ul></ul><ul><ul><li>Neil Burston, Solutions Technical Consultant </li></ul></ul>Social Networking Using Lotus & WebSphere Social Networking using Lotus & WebSphere
  2. 2. Me + You = Us
  3. 3. IBM Lotus Connections Special Interest Group . . . <ul><li>I.L.C.S.I.G? </li></ul>
  4. 4. Why ?
  5. 5. New thinking, new language
  6. 6. W.I.I. F.M <ul><li>Why </li></ul><ul><li>What </li></ul><ul><li>How </li></ul>
  7. 7. Why . . . #1 - Demographics BB X Y
  8. 8. Why . . . #2 – Technology Adoption BB
  9. 9. Why . . . #3 – Human nature
  10. 10. The Consumer-focused “Web 2.0” is leading transformation
  11. 11. Flattening the enterprise with Web2.0 on premises Web 2.0 ON PREMISES <ul><li>User-driven adoption </li></ul><ul><li>Value on demand </li></ul><ul><li>Controlled deployment on private infrastructure </li></ul>ON PREMISES services Service, not software COMMUNITY mechanisms <ul><li>Tagging </li></ul><ul><li>Rating </li></ul><ul><li>Recommendations </li></ul><ul><li>Rewards (TR 3 ) </li></ul><ul><li>Social networking features </li></ul><ul><li>User comments </li></ul><ul><li>Community rights management </li></ul>Users add value SIMPLE user interface and data services <ul><li>Responsive UIs (AJAX) </li></ul><ul><li>Feeds (Atom, RSS) </li></ul><ul><li>Simple extensions </li></ul><ul><li>Mashups (REST APIs) </li></ul>Easy to use, easy to remix
  12. 12. Social Networking visualization Wiki’s Blogs Social Networks AJAX RSS Mash-ups Social Computing MySpace Tags Web 2.0 Flickr REST ATOM LinkedIn folksonomy Consumerization Digg bookmarking Communities Video Sharing Avatars Facebook Tag Cloud
  13. 13. Social Networking – W.I.I.F.M?
  14. 14. IBM Lotus Connections <ul><li>Social Software For Business </li></ul><ul><li>Five new collaborative components that help business by… </li></ul><ul><ul><li>Tapping into the latent expertise within an organization or community </li></ul></ul><ul><ul><li>Collaborating more effectively at larger scales, both internally and externally </li></ul></ul>Personal profiles Communities Blogs Bookmarks Activities
  15. 15. Social Networking at work
  16. 16. Ok, I want one, what do I do?
  17. 17. Is it a . . . ?
  18. 18. Is it a . . .
  19. 19. It’s a set of Web Services <ul><li>API docs released 1.0.1 </li></ul>
  20. 20. Lotus Connections Architecture
  21. 21. ReST easy, it’s simple . . . <ul><li>Representational State Transfer (REST) </li></ul><ul><li>REST Web Service Conventions: </li></ul><ul><ul><li>Plain XML is the data representation format </li></ul></ul><ul><ul><li>HTTP is the transfer protocol </li></ul></ul><ul><ul><li>HTTP's GET, POST, PUT, and DELETE are the access/manipulation verbs </li></ul></ul><ul><ul><li>URIs point to individual data records (such as catalog items or customer info) </li></ul></ul><ul><ul><li>HTTP authentication and SSL provide security </li></ul></ul><ul><li>REST = a design pattern that uses standards </li></ul>
  22. 22. REST at work
  23. 23. Lotus Connections Extensibility <ul><li>Simple </li></ul><ul><ul><li>Easy to learn – ReST-style HTTP based API with XML, Javascript and HTML formatted output </li></ul></ul><ul><ul><li>Enables “amateur” as well as professional developers </li></ul></ul><ul><li>Open </li></ul><ul><ul><li>Access for all users to functionality, regardless of client or platform </li></ul></ul><ul><ul><li>Based on Open standards: XML, HTTP, Javascript, Atom feeds </li></ul></ul><ul><li>Extensible </li></ul><ul><ul><li>Utilizes Open Standards </li></ul></ul><ul><ul><li>Used internally by own plugins, mash-ups and partners </li></ul></ul>
  24. 24. Lotus Connections Operational Topology ( high level view ) Browser Rich Clients Feeds Custom Applications MS IE 6.x, 7.x Firefox 2.0 Lotus Connections Services WAS + IBM HTTP Server on RedHat Enterprise Linux ES v4 or Windows 2003 Server One or more features… Activities Profiles Dogear Blogs Communities RDBMS DB2 9.1 Fix Pack 2 Oracle 10G Corporate LDAP Directory IBM TDS v6 MSFT Active Directory 2003 Lotus Domino planned 2007
  25. 25. WAS + RDBMS
  26. 26. Enterprise Applications
  27. 27. Db2 Control Center
  28. 28. Stand-Alone Deployment: Option 3 <ul><li>Single WAS Profile with single application server </li></ul><ul><ul><li>Planned to be officially supported in V1.0.1 </li></ul></ul><ul><ul><li>Simplest form of deployment/configuration </li></ul></ul><ul><ul><li>All features (Blogs, Communities, etc.) installed on one application server </li></ul></ul><ul><ul><li>All features share one common Lotus Connections features configuration file </li></ul></ul><ul><ul><li>Single admin console for five different application server instances </li></ul></ul><ul><ul><li>Only recommended for development/demo </li></ul></ul>Physical Machine (machine1) Node (machine1) Profile ( AppSrv01 ) App Server ( server1 ) App ( Blogs ) App ( Communities ) App ( Profiles ) App ( Dogear ) App ( Activites )
  29. 29. Clustered System Deployment Topology <ul><li>Appropriate for enterprise deployments </li></ul><ul><li>WAS servers must have common file share for Activities and Blogs service </li></ul><ul><ul><li>NSF mount </li></ul></ul><ul><ul><li>Windows/SAMBA share </li></ul></ul><ul><li>LDAP, DB2, IHS can be also be clustered if desired </li></ul>
  30. 30. Complex Large Deployment Topology
  31. 31. Where TDI fits into Architecture TDI LDAP LDAP PEOPLEDB Out of the box, identity profile info comes from single LDAP source PEOPLEDB TDI DSML Identity Data Topology Cloud Main tables Draft tables
  32. 32. How much? <ul><li>Activities Authorized User £37.66 </li></ul><ul><li>Profiles Authorized User £37.66 </li></ul><ul><li>Authorized User £75.33 </li></ul><ul><li>Activities, Blogs, Communities, Dogear, Profiles </li></ul><ul><li>Lotus Connections for Extranet £308.00 </li></ul><ul><li>License + SW Maintenance 12 Months </li></ul>= 19p per day* = 38p per day*
  33. 33. How to get started?
  34. 34. <ul><li>Understand what your’e doing </li></ul><ul><li>Identify goals </li></ul><ul><li>Run targeted pilot </li></ul><ul><li>Encourage best practices </li></ul>Define an adoption plan Encourage Evangelists “ Harvest” the innovation and value
  35. 35. What constitutes a community? Membership stability Labile Stable Communities of Interest Local Users Group Peers Co-workers Social Networks Communities of Practice Degree of Geographic Distribution Same place Everywhere
  36. 36. Is a Social Network also a Community? Focus, Formalisation, Shared Identity High Low Involvement, Organisation, Complexity Low High General Population Audience (Specialized Population) Social Network Community Organization Specific Interests Direct Interaction Group Identity Formalized hierarchy & defined budgets Individuals Individuals w/ith Common Interests Informal, Ad-hoc, or Transitory groups Formal groups with Voluntary members Formal Teams with Assigned members Concept Identity
  37. 37. How do Communities & Social Networks differ? <ul><li>A social network involves transitory interactions between members, communities involve longer-term or more well-defined relationships </li></ul><ul><li>A social network may not have a group identity or name. When the individuals involved in the group decide to formally name themselves, it is the first step to transitioning to a community </li></ul><ul><li>Community members have formally “signed-on” to be involved; social networks imply much looser associations and less commitment from their members. </li></ul>
  38. 38. How do Communities & Social Networks differ? <ul><li>A more-established community can continue to survive and exist even if some members leave - social networks may fall apart once members loose or break off contact permanently </li></ul><ul><li>From an innovation, marketing or growth point of view, it is more useful to work with communities since it implies a longer-running entity, and possibly more open than the initial membership </li></ul><ul><li>Sometimes it’s not that easy to tell them apart, but it is critical to do so, if you wish to successfully influence outcomes! </li></ul>
  39. 39. Adoption Curve
  40. 40. Need for Transformation Management <ul><li>Connections is a set of Social Networking tools </li></ul><ul><ul><li>No network without people </li></ul></ul><ul><li>Requires a solid community of committed volunteers to seed social networking in an organization </li></ul><ul><ul><li>Creating and maintaining content </li></ul></ul><ul><ul><li>Commenting on entries </li></ul></ul><ul><ul><li>Dogear content </li></ul></ul><ul><ul><li>Etc </li></ul></ul><ul><li>Successful deployment requires internal Social Networking evangelists </li></ul><ul><ul><li>Social computing has a viral effect </li></ul></ul><ul><ul><li>Once people start using it, the relationships and usage increase </li></ul></ul>
  41. 42. How to find out more <ul><li>The web </li></ul><ul><li>F2F events </li></ul>
  42. 43. What next? <ul><li>UK Lotus User Group – Connectr </li></ul><ul><li> </li></ul><ul><li>ComputaCenta, Hatfield, England </li></ul><ul><li>Wednesday 26 th Sept </li></ul>
  43. 44. Questions?
  44. 45. Thank you
  45. 46. Without whom . . . With thanks to . . . <ul><li>Ian “Guru” McNairn, IBM </li></ul><ul><li>Ian McIntyre, Morpheus </li></ul><ul><li>Brendan Tutt, IBM </li></ul><ul><li>Rob Thatcher, IBM </li></ul><ul><li>Mac Guidera, IBM </li></ul><ul><li>Jon Mell, Trovus </li></ul><ul><li>WebSphere User Group </li></ul>