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Dove shampoo pgp30036 neha nupur

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Dove shampoo pgp30036 neha nupur

  1. 1. BRAND EXTENSION DOVE SHAMPOO Submitted By: NEHA NUPUR PGP30036
  2. 2. HAIR CARE LANDSCAPE IN INDIA Hair Oils: Parachute, Hair & Care, Bajaj Almond Drops etc. Hair Shampoo: Pantene, Clinic plus, Dove, Head n Shoulders Hair Conditioner: Leave on and Normal Hair Colorants: L'Oreal Paris, Garnier Naturals Hair Styling Products: Perms, Serums, masks etc.
  3. 3. Category % market share Penetration Hair oils 53% 90% Shampoo 30% 60% Hair color 15% 35% MAJOR PLAYERS: DOMESTIC: Marico, Dabur, Bajaj, Emami, Hindustan Unilever Limited (HUL), Procter & Gamble (P&G), Godrej Consumer Products Limited. MULTINATIONAL PLAYERS: L’Oreal, Schwarzkopf and Wella. HAIR CARE SECTOR: INDIA – 2013-14
  4. 4. FUTURE TRENDS AND GROWTH DRIVERS • Hair care is expected to have a value CAGR of 5% ,prices to reach INR169.2billion by 2018 • Colorants continues to record the fastest current value growth of 25% in 2013 • Emerging Gender specific products are creating an underpenetrated market GROWTH DRIVERS: • Product innovation: More product offering • Emerging men's grooming sector • Increasing pollution • Increasing concern of consumers about their appearance • Increasing demand for natural and organic hair shampoos • Rapid urbanization and increasing disposable income Companies %Market share HUL 46% P&G 24% DABUR 11% ITC 6% OTHERS 8%
  5. 5. PARENT ORGANIZATION AND ITS BRAND PORTFOLIO: HINDUSTAN UNILEVER LIMITED CONCERN PARENT BRAND DOVE BAR & SKIN CLEANSING DOVE HAIR CARE RANGE DOVE ANTI- PERSPIRANT DEODORANTS DOVE LOTIONS & CREAMS
  6. 6. DOVE SHAMPOO
  7. 7. TOTAL SIZE OF SHAMPOO: The shampoo market in India is estimated to be Rs. 2,500-3,000 crore. TYPES OF SHAMPOO: three kinds of shampoos cosmetic, herbal and anti dandruff, the shampoo market in India has managed to tap users of the various segments according to their requirements and preferences. SHAMPOO BRANDS: The top shampoo brands in India include Sunsilk, Clinic Plus, Dove and Pantene. The company that leads the shampoo market in India is Hindustan Unilever Limited. Market share of Dove Shampoo: 4.3% Growth Rate in Shampoo industry: 5.7% for 2018
  8. 8. MAJOR BRANDS IN INDIA

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