#pcto2012Facebook Advertising For    Small Businesses        #pcto2012
#pcto2012  Nehal Kazim         @NehalKazimnehal@amplifiigroup.com
#pcto2012                Agenda•   Why Facebook•   Establish an Objective•   Creating An Ad – Step 1: Design•   Creating A...
#pcto2012Why Are You Here?!
#pcto2012Why Facebook?
#pcto2012          Why Facebook• Hyper-targeting  – Location  – Demographic  – Psychographic• Social proof• Comparatively ...
#pcto2012               Objective•   Brand recognition•   Leads•   Store Walk-ins•   Events/Workshops•   Sales
#pcto2012Creating An Ad – Step 1: Design• Destination  – To a Facebook Page    • Can’t change the title    • More exposure...
#pcto2012Creating An Ad – Step 1: Design• Ask a question  – Hate your dentist?• Level of Importance  – Image  – Title  – T...
#pcto2012     Creating An Ad – Step 2:            Targeting• Location  – Country  – By State/Province  – By City  Radius ...
#pcto2012     Creating An Ad – Step 2:            TargetingInterests• Broad Category  – Events (recently moved/has birthda...
#pcto2012     Creating An Ad – Step 2:            TargetingInterests• Precise Interests  – Target fan pages     • Competit...
#pcto2012     Creating An Ad – Step 2:            TargetingAdvanced Demographics• Preference  – Interested in Men/Women/Al...
#pcto2012Creating An Ad – Step 3: Pricing• Budget  – Start low with a daily budget  – Can start with $10/day• Schedule  – ...
#pcto2012Creating An Ad – Step 3: Pricing• Cost Per Click   – Pay every time a user clicks an ad   – Higher value for Face...
#pcto2012       Metrics You Can Track•   Impressions•   Social %•   Clicks•   Click Through Rate %•   Cost Per Click•   Co...
#pcto2012       Putting It All Together• Test variations of your ad  – Image  – Title  – Text• Hyper target  – Exact age  ...
#pcto2012        Future of Facebook Ads•   Status updates: Up to 150 characters of text, no additional media;•   Photos: U...
#pcto2012      Tools – Landing Page• PinpointSocial.com  – $49/campaign or $29/month• WildfireApp.com  – $5/promotion - $2...
#pcto2012    Tools – Email Marketing• Mailchimp.com  – Free for 2000 emails• Aweber.com  – $19/month  – iContact.com  – Co...
#pcto2012    Need Help?!        Email us atsupport@amplifiigroup.com
#pcto2012Thank You!        Nehal Kazim            @NehalKazim   nehal@amplifiigroup.com
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Facebook Advertising For Small Businesses- Podcamp Toronto 2012

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Facebook advertising for small businesses is a lucrative, cost effective and profitable avenue of advertising. The presentation covers how to create an ad, best practices and a few tools critical to Facebook advertising.

This presentation was developed as a workshop format for Podcamp Toronto 2012. I took the audience step-by-step on how to create a Facebook advertising campaign.

Published in: Business, Technology
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Facebook Advertising For Small Businesses- Podcamp Toronto 2012

  1. 1. #pcto2012Facebook Advertising For Small Businesses #pcto2012
  2. 2. #pcto2012 Nehal Kazim @NehalKazimnehal@amplifiigroup.com
  3. 3. #pcto2012 Agenda• Why Facebook• Establish an Objective• Creating An Ad – Step 1: Design• Creating An Ad – Step 2: Targeting• Creating An Ad – Step 3: Pricing• Tracking Metrics• Tools• Giveaway!
  4. 4. #pcto2012Why Are You Here?!
  5. 5. #pcto2012Why Facebook?
  6. 6. #pcto2012 Why Facebook• Hyper-targeting – Location – Demographic – Psychographic• Social proof• Comparatively cheaper than Google Adwords …for now
  7. 7. #pcto2012 Objective• Brand recognition• Leads• Store Walk-ins• Events/Workshops• Sales
  8. 8. #pcto2012Creating An Ad – Step 1: Design• Destination – To a Facebook Page • Can’t change the title • More exposure – External URL • Can have custom title • Costs are a little bit higher – Sponsored Stories *What’s your objective?
  9. 9. #pcto2012Creating An Ad – Step 1: Design• Ask a question – Hate your dentist?• Level of Importance – Image – Title – Text
  10. 10. #pcto2012 Creating An Ad – Step 2: Targeting• Location – Country – By State/Province – By City  Radius by miles• Demographics – Age – Require Exact Match – Sex
  11. 11. #pcto2012 Creating An Ad – Step 2: TargetingInterests• Broad Category – Events (recently moved/has birthday in 1 week) – Family Status • Away from Hometown • Baby Boomers • Engaged/Newlywed/Parents
  12. 12. #pcto2012 Creating An Ad – Step 2: TargetingInterests• Precise Interests – Target fan pages • Competitors • Major organizations/associations * Relevance to fan page – Target interests
  13. 13. #pcto2012 Creating An Ad – Step 2: TargetingAdvanced Demographics• Preference – Interested in Men/Women/All• Relationship status• Languages• Workplace – B2B
  14. 14. #pcto2012Creating An Ad – Step 3: Pricing• Budget – Start low with a daily budget – Can start with $10/day• Schedule – Start and end time – Limited Time Offer/Associated with Events
  15. 15. #pcto2012Creating An Ad – Step 3: Pricing• Cost Per Click – Pay every time a user clicks an ad – Higher value for Facebook• Cost Per Impression – Cost per thousand impression; page refreshes – Less exposure• What to Bid – Three school of thoughts • Go lower than suggested bid • Go within range • Higher than the range * Jump between the three – Depends on you • Efficiency of your conversion funnel • The suggested bid does change on a variety of reasons
  16. 16. #pcto2012 Metrics You Can Track• Impressions• Social %• Clicks• Click Through Rate %• Cost Per Click• Cost Per Impression
  17. 17. #pcto2012 Putting It All Together• Test variations of your ad – Image – Title – Text• Hyper target – Exact age – Relationship status – Recent events• Hold someone responsible – You/Your Team – Weekly key performance indicators (KPI) measurement
  18. 18. #pcto2012 Future of Facebook Ads• Status updates: Up to 150 characters of text, no additional media;• Photos: Up to 90 characters of text, 185-pixel-by-104-pixel thumbnail, 16:9 aspect ratio• Videos: Up to 90 characters of text, 185-pixel-by-104-pixel thumbnail, 16:9 aspect ratio;• Links: Up to 90 characters of text, 75-pixel-by-75-pixel thumbnail;• Questions: Four answers will be displayed — three, plus a ―see more‖ link; and• Events: Up to 90 characters of text, 75-pixel-by-75-pixel thumbnail. *Source: Allfacebook.com
  19. 19. #pcto2012 Tools – Landing Page• PinpointSocial.com – $49/campaign or $29/month• WildfireApp.com – $5/promotion - $250+/promotion• ReverbNation.com
  20. 20. #pcto2012 Tools – Email Marketing• Mailchimp.com – Free for 2000 emails• Aweber.com – $19/month – iContact.com – ConstantContact.com• VerticalResponse.com  postcards
  21. 21. #pcto2012 Need Help?! Email us atsupport@amplifiigroup.com
  22. 22. #pcto2012Thank You! Nehal Kazim @NehalKazim nehal@amplifiigroup.com

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