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Octogin. Web Summit 2017

This is a short presentation about Octogin. It covers main idea and mechanics of the project. We prepared it for Web Summit 2017.

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Octogin. Web Summit 2017

  1. 1. OCTOGIN attention exchange platform
  2. 2. Chalenges Source: * 63% of internet users think that Ads are annoying 20% use Adblock programs 30% global growth YoY in Adblock usage
  3. 3. 77% users agree with the statement: «I wish there was a way to ad-filter instead of ad-block completely» Source: *
  4. 4. Market Source: * 2017 $25b desktop banner ad $49b desktop + mobile banner ad $223b online ad market
  5. 5. Solution: Octogin - attention exchange platform Users control Ads and get bonuses Publishers increase revenue Advertisers exchange their product in to people's attention
  6. 6. How it works 1. Users Install browser extension and get bonuses for the seen Ads. 2. Bonuses can be used to buy goods, place own Ads or donate to charity 3. Advertisers spend received bonuses buying ads inside the Octogin banner network.
  7. 7. Octogin Beta was launched Sep. 2017. Hypothesis that we confirm Users get value from the product and interested in spending bonuses Advertisers are ready to exchange their products to people‘s attention Publishers suffer from Ad blockers and they are ready to use our solution
  8. 8. Other solutions Banner Networks Brave Fair system Does not require changing user behavior Fits existing market Octogin
  9. 9. Sept 2017 Octogin Beta Dec 2017 Beta launch in USA Apr 2018 Running the full version + Mobile Jan 2018 All browsers Jan 2019 API for publishers Nov 2019 RTB Roadmap July 2017 Firs prototipe
  10. 10. Alex Malytskyy CEO Forbes “30 Under 30” list. 8 years of experience as an entrepreneur. 1 500 000 people in 20 countries wear my socks. 2 years as a consumer behavior advisor. MBA. 7 years in marketing Co-founder of creative web production studio. Andrew Malytskyy CTO Nazar Gulyk CMO 10 years in IT. Three recent projects: MOWJOW, Manahealth, Tomitribe. Our team
  11. 11. Thanks! The Octogin Team +380631633566 Alex