Winedrip
An SMS – Based Mobile Marketing
Application using Ruby on Rails
Magento eCommerce
SaaS Applications
Video Streaming Portals
Rich Internet Apps
Custom Development
250+ team with experienc...
• Neev created an SMS-based Mobile Marketing application for a US-
based company.
• The application works on short codes g...
• Winedrip, a New York based company, is an information gathering
website for wines.
• The web - based platform helps buil...
• Windedrip approached Neev Technologies with an idea to launch an
SMS-based mobile marketing application using a popular ...
• Neev with its expertise in ROR carried out the project.
• The application was integrated such that the messages are scan...
• The application was designed to generate reports from time-to-time to measure
the effectiveness of the campaigns.
• Neev...
• Winedrip enabled its clients to launch
campaigns, contests, promotions and communicate with their
end customers.
• Rich ...
• RoR
• AJAX
• AGILE
• MYSQL
• APACHE
• FUSION CHARTS
• MONGREL WEB SERVER
• APTANA STUDIO
Technology Footprint
Since the company is based in the US which has strict
rules and regulations pertaining to sending SMS to
customers using s...
Clients
Partnerships
India - Bangalore USA Sweden
The Estate, # 121,6th Floor,
Dickenson Road
Bangalore-560042
Phone :+91 80 25594416
Neev Info...
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Winedrip-An SMS – Based Mobile Marketing Application using Ruby on Rails

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Winedrip
An SMS – Based Mobile Marketing Application using Ruby on Rails

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Winedrip-An SMS – Based Mobile Marketing Application using Ruby on Rails

  1. 1. Winedrip An SMS – Based Mobile Marketing Application using Ruby on Rails
  2. 2. Magento eCommerce SaaS Applications Video Streaming Portals Rich Internet Apps Custom Development 250+ team with experience in managing offshore, distributed development. Neev Technologies established in Jan ’05 VC Funding in 2009 By Basil Partners Part of Publicis Groupe Member of NASSCOM. Development Centers in Bangalore and Pune. Offices at Bangalore, USA, Delhi, Pune, Singapore and Stockholm. Key Company Highlights iPhone Android Windows Phone 7 HTML5 Apps Web User Interface Design and User Experience Design Performance Consulting Practices Quality Assurance & Testing AWS Consulting Partner Rackspace Joyent Heroku Google App Engine Mobile Cloud About Neev Outsourced Product Development
  3. 3. • Neev created an SMS-based Mobile Marketing application for a US- based company. • The application works on short codes gathering information about customers based on a set of questions. • With the help of this application, the client is now able to provide a communication channel for its customers and launch promotions and contests. • Neev also extends support and maintenance services to this application. An SMS – Based Mobile Marketing Application using Ruby on Rails
  4. 4. • Winedrip, a New York based company, is an information gathering website for wines. • The web - based platform helps build lists, launch promotions, engage at live events, share information instantly and increase sales conversions between brands and audience. • Winedrip believes that communicating with the audience when and where it matters most creates loyal customers and channel for amazing service. • This also makes it easy for brands and agencies to interact and engage the audience leveraging mobile phones and text messages. The Client
  5. 5. • Windedrip approached Neev Technologies with an idea to launch an SMS-based mobile marketing application using a popular concept called “short code” for its customers. • This helps companies leverage the power of mobile and text messaging to build lasting relationships with their audience. • The application was to be designed as a means of gathering information based on a set of questions using which the customers of Windedrip could get a better understanding of their end customers. • Due to strict rules and regulations on sending SMS in the US, the application had to comply with the guidelines of the Mobile Marketing Association (MMA). Business Need
  6. 6. • Neev with its expertise in ROR carried out the project. • The application was integrated such that the messages are scanned before sending. There was a strong focus on UI owing to a demand for high quality. • Any customer can send an SMS to a short code (the number 94637 which is derived from the word WINES) for the subscription of a program associated with the key word. • The short code is followed by a series of questions to get some information about the customer. Neev Solution
  7. 7. • The application was designed to generate reports from time-to-time to measure the effectiveness of the campaigns. • Neev made use of Agile methodology to handle changing project requirements. • Use of Agile development tool reduced the cost, improved the quality and added the advantage of accepting change requests at any point of time. • Neev also extends support and maintenance services to this application. Neev Solution (Contd…)
  8. 8. • Winedrip enabled its clients to launch campaigns, contests, promotions and communicate with their end customers. • Rich User-Interface. • Reduction in down time. • Indexing done periodically to increase speed. • Supports lengthy messages while maintaining their speed and quality. • Can generate reports to measure the effectiveness of the campaign. Top Features
  9. 9. • RoR • AJAX • AGILE • MYSQL • APACHE • FUSION CHARTS • MONGREL WEB SERVER • APTANA STUDIO Technology Footprint
  10. 10. Since the company is based in the US which has strict rules and regulations pertaining to sending SMS to customers using short codes, the application had to be designed to comply with the rules and regulations and follow Mobile Marketing Association (MMA) guidelines. Top Challenges
  11. 11. Clients
  12. 12. Partnerships
  13. 13. India - Bangalore USA Sweden The Estate, # 121,6th Floor, Dickenson Road Bangalore-560042 Phone :+91 80 25594416 Neev Information Technologies Pvt. Ltd. 1121 Boyce Rd Ste 1400, Pittsburgh PA 15241 Phone : +1 888-979-7860 Neev AB, Birger Jarlsgatan 53, 6tr, 11145, Stockholm Phone: +46723250723 sales@neevtech.com India - Pune #13 L’Square, 3rd Floor Parihar Chowk, Aundh, Pune – 411007. Phone : +91-64103338 Singapore #08-03 SGX Centre 2, 4 Shenton Way, Singapore 068807 Phone: +65 6435 1961 For more info on our offerings, visit www.neevtech.com

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