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Creating an Infinitely Scalable Architecture for Sites like GOSF

  1. Creating an Infinitely Scalable Architecture for Sites like GOSF
  2. About Neev Web Mobile Magento eCommerce SaaS Applications Video Streaming Portals Rich Internet Apps Custom Development iPhone Android Windows Phone 7 HTML5 Apps Cloud AWS Consulting Partner Rackspace Joyent Heroku Google App Engine Key Company Highlights 250+ team with experience in managing offshore, distributed development. Neev Technologies established in Jan ’05 VC Funding in 2009 By Basil Partners User Interface Design and User Experience Design Part of Publicis Groupe Member of NASSCOM. Performance Consulting Practices Quality Assurance & Testing Outsourced Product Development Development Centers in Bangalore and Pune. Offices at Bangalore, USA, Delhi, Pune, Singapore and Stockholm.
  3. The Need • When you have a site like GOSF to build, it becomes very important that it is architected to scale very well. • Given that such a shopping fest site may run for just 24 or 48 hours, scalability is not just a consideration for the architecture of the site but the basis of it. • With the advent of the Cloud, it is not only feasible but also far less complex to build such scalable sites than it would have been a few years ago.
  4. Our Mantra for Such Projects Here are some architectural guidelines we’ve followed when we’ve built such sites in the past:  Make extensive use of Cloud storage and Content Delivery Network (CDN) (or similar equivalents available with other cloud providers)  Use JS for as many things as possible  Use Memcache wherever possible  Do fail-over DNS  Multi-zone is important. Multi-region maybe useful in some cases.
  5. The Final Word • Many a times such short term sites are built quickly and since they are used for only a few days, significant architectural investments are not possible. • We have found that constraining the design process with a complete CDN-based architecture produces the best results in these cases. • Designers are creative enough to produce great experiences even with such constraints and it is guaranteed that the site will never go down for even a minute during the short lived high traffic event. • Stay away from heavy CMSes like Drupal etc for such use cases, it is a 2-day affair and content management is not the main concern but scalability is.
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  7. Partnerships
  8. Neev Information Technologies Pvt. Ltd. India - Bangalore India - Pune The Estate, # 121,6th Floor, #13 L’Square, 3rd Floor Dickenson Road Parihar Chowk, Aundh, Bangalore-560042 Pune – 411007. Phone :+91 80 25594416 Phone : +91-64103338 For more info on our offerings, visit