Creating an Infinitely Scalable Architecture for Sites like GOSF. When you have a site like GOSF to build, it becomes super important that it is architected to scale very very well. Given that such a shopping fest site may run for just 24 or 48 hours, scalability is not just a consideration for the architecture of the site but the basis of it! And it certainly cannot (and should not) be relegated to an after-thought. With the advent of the cloud, it is not only feasible but also far less complex to build such scalable sites than it would have been a few years ago.