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Apalya - Building a Light-weight Video Streaming Portal

  1. Apalya Building a Light-weight Video Streaming Portal
  2. About Neev Mobile Web Magento eCommerce SaaS Applications Video Streaming Portals Rich Internet Apps Custom Development iPhone Android Windows Phone 7 HTML5 Apps Cloud AWS Consulting Partner Rackspace Joyent Heroku Google App Engine Key Company Highlights 250+ team with experience in managing offshore, distributed development. Neev Technologies established in Jan ’05 VC Funding in 2009 By Basil Partners User Interface Design and User Experience Design Performance Consulting Practices Part of Publicis Groupe Member of NASSCOM. Development Centers in Bangalore and Pune. Quality Assurance & Testing Outsourced Product Development Offices at Bangalore, USA, Delhi, Pune , Singapore and Stockholm.
  3. Building a Lightweight Video Streaming Portal • Neev designed, developed and deployed a fully scalable cloudbased application that could support heavy traffic, typical of a video content streaming portal.
  4. The Client • Apalya holds a monopoly in India in the mobile video streaming market. Apalya’s white-label platform is used by telecom majors like Airtel and Vodafone for providing mobile TV streaming services.
  5. Business Need • Apalya wanted to create a new product (my own multiplex) and position it as the “Next Gen Netflix of India”. • It was meant to be a platform where various content providers would upload their content which would then be transformed to a format that would facilitate streaming.
  6. Neev Solution • Neev designed and built a scalable solution on top of Amazon cloud. • With a web-based front-end and a mobile application for mobile access, this was a true web-mobile-cloud integration. • The solution provided cost savings with the help of cloud and also speeded up video transcoding - launching new machines and doing transcoding in parallel whenever computing power was needed for streaming. • Video streaming was done using Wowza streaming server and Amazon Cloudfront. The solution also integrated an Ad server which provided the ability to introduce ads before, after or during the streaming.
  7. Top Features • Player integration – JW play • Filters for searching content • Bookmarking movies and positions within movies • Ratings, Integrated a comment service (for comments)
  8. Technology Footprint • Java / J2EE (Struts,; Spring; Hibernate; JSP; JS/CSS) • AWS - EC2, S3, RDS, Auto-Scale, Cloud Front • Wowza Streaming Server • HTML5 • JW Player
  9. Top Challenges • JW player customization. • Supporting secure streaming in multiple streaming formats with rights support. • Secure and resumable uploads to the cloud.
  10. Clients
  11. Partnerships
  12. Neev Information Technologies Pvt. Ltd. India - Bangalore India - Pune The Estate, # 121,6th Floor, #13 L’Square, 3rd Floor Dickenson Road Parihar Chowk, Aundh, Bangalore-560042 Pune – 411007. Phone :+91 80 25594416 Phone : +91-64103338 USA Sweden Singapore Neev AB, Birger Jarlsgatan 1121 Boyce Rd Ste 1400, Pittsburgh PA 15241 Phone : +1 888-979-7860 #08-03 SGX Centre 2, 4 53, 6tr, Shenton Way, 11145, Stockholm Singapore 068807 Phone: +46723250723 Phone: +65 6435 1961 For more info on our offerings, visit