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Flyvertising infomercials-raodblock ads 2


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Flyvertising infomercials-raodblock ads 2

  1. 1. Online Marketing Interstitial Ads• Interstitials are ads that appear between screen changes
  2. 2. Infomercials• Infomercials are direct response television commercials which generally include a phone number or website. There are long-form infomercials, which are typically between 15 and 30 minutes in length, and short- form infomercials, which are typically 30 seconds to 120 seconds in length. Infomercials are also known as paid programming (or teleshopping in Europe). This phenomenon started in the United States where infomercials were typically shown overnight (usually 2:00 a.m. to 6:00 a.m.), outside of prime time commercial broadcasting peak hours.
  3. 3. Eichborn "Flyvertising" (Outdoor) Flyvertising• To draw attention to a stand at the publishing house of the Frankfurter Buchmesse, a publisher hired some flies. The paper mini-banners — attached with self-dissolving wax — were designed so that a fly could fly with it, but low and for short distances, constantly landing on the visitors.
  4. 4. Roadblock Advertising Roadblock Advertising• When advertisers and advertising agencies are tasked with reaching mass audiences online, many undertake Roadblock Advertising because it’s an effective way to gain user attention and engagement. When this is run across multiple sites concurrently, roadblock advertising provides a wide reaching media buy with similar metrics to those of TV media buy.
  5. 5. Roadblock Advertising Roadblock Advertising• Roadblock Advertising allows advertisers to own 100% of voice for a given period, usually a day. In other words, an advertising campaign would run exclusively across all the advertising units on a page reinforcing the advertising message. Ideal for a brand or product launch when the aim is to gain brand awareness quickly.
  6. 6. Roadblock Advertising Roadblock Advertising Features• 100% Share of Voice during the campaign period• Can be booked for a single date, multiple days or for a week• Runs multiple ads units• Uses Rich Media Creative• Large Ad Formats available
  7. 7. Roadblock Advertising Roadblock Advertising Features• A fortnight back, German car maker Volkwagen “blocked” Times of India, the largest national English daily. Sixteen editions of the paper carried nine pages of ads solely dedicated to the car company.• Hindustan Unilever (HUL) took the cake by buying time across two rival television networks, Star and Zee. On September 17, it bought spots across 10 Star India channels to advertise its skin care products. A week later, it conducted a similar campaign on 25 channels of the Zee Network. A month prior to that, Cadburys bought three days exclusive airtime on MTV.
  8. 8. Roadblock Advertising Roadblock Advertising Features• Airtel was the first off the block this year by inking a deal with RK Cineplex in Hyderabad’s plush Banjara Hills, under which the mobile company got exclusive advertising and naming rights for a period of two years. The mall itself has been renamed Airtel RK Cineplex, comprising Airtel’s mobile, Direct-to-home and broadband stores. Reportedly, the mall gets about 5000-6000 visitors a day.
  9. 9. Roadblock Advertising Roadblock Advertising Features• The last such roadblock’ was by Airtel’s competitor, Vodafone, which in 2007, created multiple 10 second campaigns and ran it for 24 hours across 13 channels on Star. “As our message was relatively simple and the communication was endearing, we wanted it to get across to the maximum number of people in the shortest possible time.
  10. 10. Street Advertising a Part ofOutdoor Advertising only
  11. 11. • Consortium - A group made up of two or more individuals, companies or governments that work together toward achieving a chosen objective. Each entity within the consortium is only responsible to the group in respect to the obligations that are set out in the consortiums contract.• Therefore, every entity that is under the consortium remains independent in his or her normal business operations and has no say over another members operations that are not related to the consortium.
  12. 12. • Marketing Consortium‡• LLC is a consultancy that provides a full range of strategic and tactical marketing, business development and communications support aligned with your business goals. The areas of focus can include• Marketing Program• Development and Management• New Product and Service Development,• Launch and Marketing
  13. 13. • Marketing Consortium‡• Marketing Communications, Branding and Public Relations• Sales force Support and Business• Development Program• Integrated Marketing and New Customer Acquisition /Retention Programs• e-Marketing, web 2.0, Social Media• Marketing and Business Planning