Ritu beri

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Ritu beri

  1. 1. FASHION ORIENTATION FASHION ICON RITU BERI
  2. 2. introduction Ritu Beri is a fashion designer based in the capital of India, Delhi. Ritu Beri’s name is synonymous with the explosive globalization of India's fashion industry. She learned the Art of Fashion at the National Institute of Fashion Technology, New Delhi, affiliated to F.I.T. New York in 1990. A Protégé of Francois Lesage, the famous French embroiderer, Beri launched her label in India in December 1990 Due to her immense talent and hard-work, she went on to become the foremost Asian designer to lead the French fashion brand, Jean-Louis Scherrer in March 2002
  3. 3. She started out with her own label in the year 1990, where India was still waking up to high-fashion. To hone her skills in embroideries, Ritu Beri went to Franceand trained under embroidery maestro Francois Lesage, and went on to become the first Indian fashion designer to showcase her collection in Paris. Her collection had a strong impression of the rich Indian culture, and gave the French market the first glimpse into the mystics of Indian garments and embellishments. From there on, her journey began to showcase her work all over the world. Recognized by the French for her excellence in garment construction, she received the prestigious French honor, Chevaliere des art et des Lettres award. Her list of illustrious clients include-Former US President Mr. Bill Clinton, Hollywood actors like Nicole Kidman, Ivana Trump, famous Parisian Socialites, to the Prima Donna of Indian Movies, Supermodels, and many others. The label of Ritu Beri is widespread all across the world, with her luxury retail outlets established in many countries.
  4. 4. Recently, she launched The Luxury League, a not-for-profit organisation, to promote creativity & innovation in the luxury industry of India. Ritu Beri was recently appointed Advisor to Khadi & Village Industries Commission (KVIC), a part of the Ministry of Micro, Small & Medium Enterprises, Government of India. She is also associated with USTTAD. (Upgrading Skills & Training in Traditional Arts/ Crafts for Development) launched by the Union Ministry of Minority Affairs in 2015. Ritu Beri is a name synonymous with rare eminence and a design sense of luxe richness. She is a success story that is only a dream for millions. With her immense talent and hard work, she has put India on the global fashion map.
  5. 5. PERSONAL LIFE Ritu Beri comes from an Army background. Her father, Col. Balbir Singh Beri, belonged to the elite regt. of the Indian Army ‘THE BRIGADE OF THE GUARDS’, he was commissioned into 3 GUARDS (1 RAJ RIF) and he was an adjutant at IMA, Dehradun. Her mother, Indu Beri, is an entrepreneur & her Brother, Navin Beri, is a businessman. The designer, in 2004, married Bobby Chadha, who is a pioneer in Corporate Aviation in India. The couple have a daughter, Gia, born in August 2007. EDUCATION Ritu Beri did her schooling from Many Schools all over India due to her father's army background. She graduated from Lady Shri Ram College after which she went on to study fashion at the National Institute of Fashion Technology (NIFT), New Delhi in 1987. The designer is amongst the first batch of NIFT which then comprised of only 25 students. Inher official website she mentioned that college was not for her, she was always intrigued by fashion design but couldn’t draw, so she hand knitted a sweater & wore it for her
  6. 6. interview for NIFT & got selected. She still believes that, 10 balls of wool & 2 knitting needles was a recipe to her success. Her final collection at NIFT was titled ‘Maharanis of India’. "Back then fashion was not considered a serious business - it was a plaything for a small elite. It was then that I first understood where I was heading…To be a fashion designer!", says Ritu Beri. The Making Ritu Beri’s label was launched in India in the year 1990, progressing to show her collection on the ramp, in Paris in the year 1998. Shewas the first Indian to feature in the Promostyl magazine, which forecasts fashion trends. The Time magazine named her among the People to watch out for in international business. Beri is an honorary patron at a charity, Savera Association, which is involved with improving the lives of Indian women. Ritu Beri Creations Ritu Beri has authored the book, 101 Ways to Look Good. She also wrote the Most Expensive Indian Book on Fashion, Firefly – A Fairytale, priced at a whopping 1 lakh rupees, and in a Limited edition, only 100 copies to be sold across India. The book features topics like architecture, history, women and
  7. 7. their beauty, also talking about the designer’s experience in world fashion capital, Paris. Her distinguished Indian customers are Madhuri Dixit, Parmeshwar Godrej Shobha De, Rani Mukherji and Preity Zinta. In 2012, the designer showcased her ethnic collection at Mumbai fashion week. Her retail stores are located in Delhi, France & Germany. Ritu Beri has also ventured into kid’s clothing by the name of Baby Beri. EARLY CAREER In December 1990, Ritu Beri launched her label, Lavanya. In 1992, Liberty, London (Regent Street), bought a huge consignment, marking her first grand success in the international arena. In 1997, shecreated Ritu Beri Fashion Fraternity (RBFF), as a stepping stone for young designers wanting to launch their brands. And this was India's First Fashion Week. Ritu Beri featured in Promostyl
  8. 8. In 1997, Ritu Beri also became the First Indian Designer to be featured in PROMOSTYL's Acuastyl, a prestigious magazine which forecasts fashion trends worldwide. In August 2000, Ritu Beri flagged off the first Lakme India Fashion Week, in New Delhi. Achievements  In a countrywide poll, Ritu beri was chosen to be the MOST POPULAR DESIGNER.  Representing the APPAREL EXPORT PROMOTION COUNCIL OF INDIA, Ritu represented the rich Indian heritage clothing through her various fashion shows.  She represented India to mark 50 YEARS OF INDIA’S INDEPENDENCE in countries like China, Nairobi, Dubai, Zairo, New York and London.  Ritu Beri has been the most sought after designer for many Bollywood actors.  First Indian Designer to showcase in PARIS.  Ritu Beri has designed a costume for THE BARBIE DOLL.  French Fashion House SCHERRER was headed by an Asian designer, Ritu Beri.  In order to understand the growth in various Indian sectors, Ritu Beri represented the Indian Fashion Industry in a seminar held by COMITE COLBERT, PARIS.  Ritu Beri has designed clothes for the like of ex US PRESIDENT BILL CLINTON, NICOLE KIDMAN, ANDY MCDOWELL, IVANA TRUMP, PRINCE CHARLES etc, and brought a lot of fame to Indian clothing.
  9. 9. PARIS Ritu Beri was the first Indian designer to present a Couture show in Paris, where she successfully launched her first luxe collection in 1998. Her success led her to be named by The Time magazine as the person to watch in international business.Suzy Menkes, the fashion editor of the international Herald Tribune quoted, 'Ritu Beri from Delhi gave a lesson in high fashion aesthetics and client pleasing clothes – the essence of couture'. Newsweek quoted, "By Blending Indian & Western Styles, designer Ritu Beri is fashioning her own successful International Brand." Francois Lesage, the world’s most famous embroiderer was Ritu Beri’s mentor, guide & philosopher. ‘He gave me the confidence to never give up hope but to go after my dreams.' says Ritu Beri. From showcasing at the prestigious Paris fashion week to dressing up noted international celebrities such as Bill Clinton, Prince Charles and Nicole Kidman, The designer's journey is a perfect representation of Indian fashion's inroads into the worldwide fashion scenario. In 2000, Ritu Beri was the first Asian Designer to head a French Fashion House, Jean Louis Scherrer, to design their pret-a-porter collections. She was hired to inject a fresh vision and excitement into their conservative French Label. She also presented her first international Ready-to-wear collection, Spring Summer 2001, at the Petit Palais in Paris in 2000. She, thus placed India on the world map, the first international face from the Indian Fashion industry.
  10. 10. Her famous couture show in July 2001 at the Buddha Bar in Paris was covered live by Fashon TV. It was an extravagant spectacle and drew immense attention. In July 2006, Ritu Beri presented her 15th show in Paris at the world famous Lido at the Champs Elysees. She also launched her book, ‘Firefly – A Fairytale’ at the show. Ritu Beri, in 2010, was bestowed the title of Chevalier des Arts et des Lettres (Knight of the Order of Arts and Letters) by the French government. PUBLICATIONS She is the author of the 5 books: The Designs of A Restless Mind, The Fire of A Restless Mind, Style File, Firefly - A Fairytale & 101 Ways to Look Your Best. 101 ways to look your Best was her first book, about making fashion a part of people's everyday living. Style File is her travel exploration from different parts of the world and an introduction to the simple unique things that challenge set notions & explore the discrete, exclusive, intimate space of living. She wrote the Most Expensive Indian Book, Firefly - A Fairytale. The book was priced at Rs 1 lakh and is published by Ritu Beri herself. The book deals with topics like architecture, history, women and their beauty. It also talks about Ritu Beri's experiences in Paris which were important in shaping her career. François Lesage, the guru of embroidery, has written the foreword to the book. Firefly - A Fairytale was a limited edition of only 100 copies . The book was also sold at the Louis Vuitton flagship store at Champs Elysee in Paris.
  11. 11. On 9 April 2016, Beri launched The Designs of A Restless Mind & The Fire of A Restless Mind. In The Designs of A Restless Mind, Ritu Beri shares her story in stunning pictures & her iconic style. This book is a fashion inspiration & an ode to beauty. The Fire of A Restless Mind carries first-hand account of the designer's experiences that she encountered in her effort to create an Indian global Brand. CLIENTS Her notable international clients are former US President Bill Clinton, Prince Charles, Nicole Kidman, Hollywood actress Andie MacDowell, Supermodel Laetitia Casta, famous Parisian Socialite Mrs. Lagerdere, Langes Swarovski & The Swarovski family, Elizabeth Jagger, Jerry Hall to name a few. Her notable Indian clients are Madhuri Dixit, Rani Mukherji, Preity Zinta, Vidya Balan, Sushmita Sen, Shobha De, Dia Mirza, Akshay Kumar, AR Rahman, Rekha,Hema Malini, Hon'ble Minister Smt Sushma Swaraj, Shazia Ilmi, Meenakshi Lekhi, Smt. Najma Heptullah, Parmeshwar Godrej, Shobha De to name a few. Ritu sells her creations through boutiques in France and a store in New Delhi. CHARITY Ritu Beri is an active volunteer fund Raiser for the Indian Red Cross Society and has received meritorious certificates for fund raisings from The New Delhi Branch.
  12. 12. In 1998, at a fund raiser for AIDS by Richard Gere,Ritu Beri's ensemble was auctioned and was one of the highest fund raisers. Selected amongst the World’s Biggest names in fashion, Ritu Beri for Scherrer designed clothes for ‘A ten year old princess’ as PartOf A Fund Raising Auction During Euro Disney’s Ten Year Celebrations in Nov. 2002. Ritu Beri is an honorary PATRON of “Savera”, a popular charity involved in work to uplift the condition of the Indian Woman. Ritu Beri also created & launched a product line 'Caring Means Sharing' for an animal protection fund raiser, People for Animals. In 2009, She also launched Blessed Hearts Foundation, a charity to improve and uplift the condition of the less fortunate children as well as to create awareness of autism. Ritu Beri has also launched Baby Beri, her line of occasion wear for kids, in support of the charity. HONOURS 2016 - The Inspirational Power Brands Glam Award[16] 2015 - Icon of the year Award 2014 - The Lady of the Order of Civil Merit by the Spanish Government[17] 2013 - Conferred as Honorary Doctorate by Rai University 2013 - Declared by Tag Heuer as their ‘Link Lady of India’[18]
  13. 13. 2013 - Delhi's Most Stylish[19] 2012 - Today's Traveler Award for Indian Fashion Icon 2010 - Chevalier de l'ordre des Arts et des Lettres by the French Government[20] 2010 - Amity Leadership Award 2007 - Kalpana Chawla Excellence Award 2005 - AIAC Arch of Excellence Award 2005 - Whirlpool GR8 Women Award 2005 - Wisitex Foundation Award "Fashion Design Ratna" 2004 - The "Best Award" in Paris 2004 - Global Excellence Award 2003 - Designer of the Year at Bollywood Fashion awards, New York. 2003 - India Times Asmi Woman Award 2001 - Sir Syed National Award- 2001 2001 - Rashtriya Ratan Award' 2001 2001 - Hind Gaurav Outstanding National Citizen award. 2001 - Pune Festival Outstanding Award 2001 - Kingfisher Designer Achievement Award 2000 - All India Feroze Gandi Memorial Award 2000 - Millennium Achiever's Biographical Record 2000 - Gem of India Award 2000 - Pride of the Millennium Award
  14. 14. 2000 - Dadabhai Naoroji Award 1999 - Achiever of the Millennium Award 1997 - Rashtrya Udyog Award 1997 - Hind Gaurav Award 1996 - Hind Gaurav Award 1996 - Creative Woman of the Year Award 1996 - Bharat Nirman Award 1996 - Akea Best Delhi Designer Award 1995 - Mescos Award for Best Design 1995 - Hind Gaurav Award 1994 - KLM Cargo Competition 1994 - International Excellence Award 1994 - Mahila Shiromani Award by the First Lady of India 1994 - Jewel of India Award 1994 - Udyog Gaurav Award 1992 - Udyog Gaurav Award 1992 - Yuva Ratan Award 1992 - Hind Gaurav Award
  15. 15. THANKYOU

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