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Affluent Buyers Exposed: Get The Full Exposé

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Affluent Buyers Exposed: Get The Full Exposé

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Ever wonder what makes affluent buyers tick? It turns out they are a unique group in the way they interact with their favorite brands online and in stores.

They prefer exclusive opportunities and personalized experiences, and they're flocking to online retail spaces.

Ever wonder what makes affluent buyers tick? It turns out they are a unique group in the way they interact with their favorite brands online and in stores.

They prefer exclusive opportunities and personalized experiences, and they're flocking to online retail spaces.

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Affluent Buyers Exposed: Get The Full Exposé

  1. Affluent  Buyers  Exposed:  The  economy   might  be  in  a  long,  slow  recovery,  but   affluent  consumers  in  the  US  indicate   they’re  ready  to  conAnue  spending  as   much  as  they  have  been.    
  2. InteracAve  slides  ahead:  Watch   for  symbols  (to  tweet)  and  links   (to  learn  more)  throughout  the   presentaAon  to  share  or  access   addiAonal  content.    
  3. The  affluent  consumer  audience   requires  a  unique  strategy  to  sell  to   them.    
  4. The  affluent  consumer  audience  has   mulAple  digital  devices.  
  5. 40%  of  the  affluent   consumer  audience   will  showroom  and   then  purchase  online.  
  6. Affluent  consumer   are  unique  in  the  way   they  like  to  engage   luxury  brands.  
  7. 49%  of  affluent  internet   users  would  opt  in  to   receive  emails  from   luxury  brands.  +2x  over   preference  to  receive   texts.  
  8. For  many  affluent  consumers,   the  appeal  of  buying  luxury   goods  goes  beyond  owning   the  actual  item…  
  9. …it’s  the  experience   surrounding  the   purchase  of  an   expensive  item.    
  10. The  exclusivity  a  brand  offers   a  customer  is  a  key  element   of  the  luxury  experience.   They  appreciate  experiences   such  as:  Limited-­‐ediAon   merchandise,  the  first  look  at   a  product,  and  personalized   service.    
  11. TranslaAng  that   experience  to  the   digital  realm  is  one   reasons  luxury   marketers  iniAally   balked  at  the  idea  of   creaAng  virtual   spaces  for  their   goods.    
  12. But  with  the  amount  of  Ame   spent  online  growing  nearly  one   quarter  from  2011  (32.8  hours)   to  2013  (41.6  hours).    
  13. This   opportunity  is   increasing   fast.    
  14. Product  Discovery  Channels:  48%  online;  50%  in-­‐store.   Product   Discovery   Channels:  48%   online;  50%  in-­‐ store.  
  15. How  can   brands   capitalize  on   this   opportunity …  
  16. and  duplicate  the   connecAon   between  a   trusted  sales   associate  and  an   in-­‐store   shopper…  
  17. when  the  online   shopper  can’t  touch,   smell,  or  try  on  the   product?    
  18. The  answer:  Connect   affluent  consumers  with   a  luxury  brand   advocate/expert.    
  19. “These  aren’t  the  idle  rich.  These   are  people  who  use  online   resources  to  save  Ame.  And  they   will  spend  money  to  save  Ame.”  – Skip  Brand,  Co-­‐founder  &  CEO   Newco  bbd  
  20. ConnecAng  online  shoppers   with  a  trusted  advocate  will   give  the  shopper  the   informaAon  and  answers   they  need  to  feel  confident   buying  luxury  products   online.    
  21. Learn  how  to  reach   your  affluent  buyers.   Get  the  full  exposé.    
  22. Join the Conversation. #AwesomeCX

Editor's Notes

  • Affluent Buyers Exposed: The economy might be in a long, slow recovery, but affluent consumers in the US indicate they’re ready to continue spending as much as they have been.
  • Interactive slides ahead: Watch for symbols (to tweet) and links (to learn more) throughout the presentation to share or access additional content.
  • The affluent consumer audience requires a unique strategy to sell to them.
  • The affluent consumer audience has multiple digital devices.
  • 40% of the affluent consumer audience will showroom and then purchase online.
  • Affluent consumer are unique in the way they like to engage luxury brands.
  • 49% of affluent internet users would opt in to receive emails from luxury brands. +2x over preference to receive texts.
  • For many affluent consumers, the appeal of buying luxury goods goes beyond owning the actual item…
  • …it’s the experience surrounding the purchase of an expensive item.
  • The exclusivity a brand offers a customer is a key element of the luxury experience. They appreciate experiences such as: Limited-edition merchandise, the first look at a product, and personalized service.
  • Translating that experience to the digital realm is one reasons luxury marketers initially balked at the idea of creating virtual spaces for their goods.
  • But with the amount of time spent online growing nearly one quarter from 2011 (32.8 hours) to 2013 (41.6 hours).
  • This opportunity is increasing fast.
  • Product Discovery Channels: 48% online; 50% in-store.
  • How can brands capitalize on this opportunity…
  • and duplicate the connection between a trusted sales associate and an in-store shopper…
  • when the online shopper can’t touch, smell, or try on the product?
  • The answer: Connect affluent consumers with a luxury brand advocate/expert.
  • “These aren’t the idle rich. These are people who use online resources to save time. And they will spend money to save time.” –Skip Brand, Co-founder & CEO Newco bbd
  • Connecting online shoppers with a trusted advocate will give the shopper the information and answers they need to feel confident buying luxury products online.
  • Learn how to reach your affluent buyers.
    Get the full exposé.
  • ×