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This informative presentation will teach you how predictive modeling will answer difficult marketing questions, allowing you to focus your resources where you will achieve the highest ROMI. This presentation covers three business cases that answer the three questions: How to effectively improve response rates? How to reduce churn? How to identify customers who are most likely to become best customers?
This presentation was given by William B. Disch, SVP of Analytics at Virtual DBS, at NEDMA's Annual Conference on May 14, 2014.