.
38 Everett St | Allston, Massachusetts 02134 | 617-254-5000 | www.ovrdrv.com
Tools and Technologies for Social Media Suc...
2
.
The right tools and
technologies can make
the difference between
success and failure in
social media…
@cargillcreative...
3
.
…but don’t forget the social in social media!
Listen carefully
to others…
…treat people
with respect…
…don’t just toot...
4
.
Personal Connections = Social Media Success
@cargillcreative #MTech13
5
.
Use tools and
technologies to
distribute, amplify and
measure the
effectiveness of your
social media activities…
@carg...
6
.
Social Media Tools and Technologies
@cargillcreative #MTech13
7
.
@cargillcreative #MTech13
8
.
TweetDeck
TweetDeck is a social media dashboard application that you can use
from the Web, desktop or mobile device to...
9
.
TweetDeck
 “Arrange your feeds with customizable columns”
 “Focus on what matters with powerful filters”
 “Schedule...
10
.
TweetDeck
http://maximizesocialbusiness.com/top-25-twitter-clients-top-50-social-media-influencers-9349/
TweetDeck, t...
11
.
Scheduling Tweets with TweetDeck
Benefits:
It saves time. You can front-load a week’s worth – or more – of tweets
in...
12
.
Scheduling Tweets with TweetDeck
Click on
the “New
Tweet”
button in
the upper
left-hand
corner.
@cargillcreative #MTe...
13
.
Scheduling Tweets with TweetDeck
Compose
your
tweet in
the open
field.
Click on
the
“Schedule
Tweet”
button...
@cargi...
14
.
Scheduling Tweets with TweetDeck
…and
select a
date and
time.
@cargillcreative #MTech13
15
.
Scheduling Tweets with TweetDeck
Click on
the blue
“Tweet”
button...
…and your tweet
will be added
to the “Scheduled”...
16
.
Scheduling Tweets with TweetDeck
 Click on the “New Tweet” button in upper left-hand corner.
 Compose your tweet in...
17
.
Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Benefits:
It provides invaluable inf...
18
.
Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Click on
the
“Add
Column”
button (the...
19
.
Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Add the
column of
your
choice,
e.g., ...
20
.
Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Click the
blue
“Add
Column”
button.
@...
21
.
Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
The column
will then be
added to
your...
22
.
Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
You can use
columns to
monitor lists,...
23
.
Using Columns to Monitor Lists, Hashtags and
Individual Accounts with TweetDeck
Imagine
having 60+
columns set
up in
...
24
.
The List of What You Can Monitor in
TweetDeck Columns is Endless…
 Your Favorite Lists
 Conference Hashtags
 Conte...
25
.
Bob Cargill
• 30+ Years of Experience as a Marketing Professional
• The New England Direct Marketing Association’s Di...
Upcoming SlideShare
Loading in …5
×

MTech13: "Tools and Technologies for Social Media Success: TweetDeck" - Bob Cargill

2,011 views

Published on

In this presentation, Bob Cargill, Director of Social Media at Overdrive Interactive, explains how to use TweetDeck to both schedule tweets as well as monitor lists, hashtags and individual accounts.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,011
On SlideShare
0
From Embeds
0
Number of Embeds
675
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MTech13: "Tools and Technologies for Social Media Success: TweetDeck" - Bob Cargill

  1. 1. . 38 Everett St | Allston, Massachusetts 02134 | 617-254-5000 | www.ovrdrv.com Tools and Technologies for Social Media Success: TweetDeck Bob Cargill Director of Social Media Overdrive Interactive October 1, 2013
  2. 2. 2 . The right tools and technologies can make the difference between success and failure in social media… @cargillcreative #MTech13
  3. 3. 3 . …but don’t forget the social in social media! Listen carefully to others… …treat people with respect… …don’t just toot your own horn… …provide news, information, support and friendship. 1936 @cargillcreative #MTech13
  4. 4. 4 . Personal Connections = Social Media Success @cargillcreative #MTech13
  5. 5. 5 . Use tools and technologies to distribute, amplify and measure the effectiveness of your social media activities… @cargillcreative #MTech13
  6. 6. 6 . Social Media Tools and Technologies @cargillcreative #MTech13
  7. 7. 7 . @cargillcreative #MTech13
  8. 8. 8 . TweetDeck TweetDeck is a social media dashboard application that you can use from the Web, desktop or mobile device to manage Twitter accounts. @cargillcreative #MTech13
  9. 9. 9 . TweetDeck  “Arrange your feeds with customizable columns”  “Focus on what matters with powerful filters”  “Schedule Tweets to suit your audience”  “Monitor and manage unlimited accounts”  “Stay up to date with notification alerts for new Tweets” @cargillcreative #MTech13
  10. 10. 10 . TweetDeck http://maximizesocialbusiness.com/top-25-twitter-clients-top-50-social-media-influencers-9349/ TweetDeck, the third most popular Twitter client... …after HootSuite and Twitter.com.
  11. 11. 11 . Scheduling Tweets with TweetDeck Benefits: It saves time. You can front-load a week’s worth – or more – of tweets in one fell swoop. It provides full coverage. You can stay in front of your followers with a steady stream of content on a regular basis in absentia. It’s convenient. You don’t have to drop everything you’re doing at inopportune times to tweet. You can just set it and forget it. “How do you find the time to tweet so often?” @cargillcreative #MTech13
  12. 12. 12 . Scheduling Tweets with TweetDeck Click on the “New Tweet” button in the upper left-hand corner. @cargillcreative #MTech13
  13. 13. 13 . Scheduling Tweets with TweetDeck Compose your tweet in the open field. Click on the “Schedule Tweet” button... @cargillcreative #MTech13
  14. 14. 14 . Scheduling Tweets with TweetDeck …and select a date and time. @cargillcreative #MTech13
  15. 15. 15 . Scheduling Tweets with TweetDeck Click on the blue “Tweet” button... …and your tweet will be added to the “Scheduled” column.
  16. 16. 16 . Scheduling Tweets with TweetDeck  Click on the “New Tweet” button in upper left-hand corner.  Compose your tweet in the open field.  Click on the “Schedule Tweet” button and select a date and time.  Click on the blue “Tweet” button and your tweet will be added to the “Scheduled” column. @cargillcreative #MTech13
  17. 17. 17 . Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck Benefits: It provides invaluable information and insight. You take a much deeper dive into key topics, issues and accounts. It keeps you thoroughly up to date. You’re often the first to know about breaking news, trends and developments. It helps you sort through the noise. At a glance, you can follow only those tweets that are most important to you. “How do you follow so many accounts?” @cargillcreative #MTech13
  18. 18. 18 . Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck Click on the “Add Column” button (the plus “+” sign). @cargillcreative #MTech13
  19. 19. 19 . Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck Add the column of your choice, e.g., Lists, Search (hashtags, accounts), etc. @cargillcreative #MTech13
  20. 20. 20 . Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck Click the blue “Add Column” button. @cargillcreative #MTech13
  21. 21. 21 . Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck The column will then be added to your dashboard. @cargillcreative #MTech13
  22. 22. 22 . Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck You can use columns to monitor lists, hashtags, accounts and more. @cargillcreative #MTech13
  23. 23. 23 . Using Columns to Monitor Lists, Hashtags and Individual Accounts with TweetDeck Imagine having 60+ columns set up in TweetDeck! @cargillcreative #MTech13
  24. 24. 24 . The List of What You Can Monitor in TweetDeck Columns is Endless…  Your Favorite Lists  Conference Hashtags  Contest Hashtags  Client Accounts  Prospective Client’s and Employer’s Accounts  Competitor’s Accounts  Colleague’s Accounts  Special Events’ Accounts  Retweetable Accounts  News, Sports and Entertainment Accounts  Your Favorite Tweets  People and Companies You Just Want to “Stalk” @cargillcreative #MTech13
  25. 25. 25 . Bob Cargill • 30+ Years of Experience as a Marketing Professional • The New England Direct Marketing Association’s Direct Marketer of the Year in 2009 • Over 40 Awards for Copywriting, Creative Direction and Social Media • Gold from NEDMA for Blog in 2006 • Gold from NEDMA for Best Tweets in 2010 • Frequent Speaker at Industry Events and Elsewhere • Past President of the New England Direct Marketing Association (‘99-’00) and Two Toastmasters Clubs • Graduate of Leadership MetroWest’s Leadership Academy (‘92) Blog http://www.anewmarketingcommentator.com   Twitter http://www.twitter.com/cargillcreative  Facebook http://www.facebook.com/cargillcreative LinkedIn http://www.linkedin.com/in/bobcargill  YouTube http://www.youtube.com/bobcargill @cargillcreative #MTech13

×