Sales lead magnets are direct response offers specifically for lead generation and lead nurturing programs. They can be used to generate response from direct mail, email, advertising, search and online marketing. Lead magnets are the primary drivers in determining both the quantity and quality of your response. From this presentation, you will learn: how to generate ideas for lead magnets, how to find lead magnets that may already exist, how to create lead magnets from scratch, and much more.
This presentation was given by Bob McCarthy, President of McCarthy & King Marketing, at NEDMA's Annual Conference on May 14, 2014.