©2014 Boathouse 260 Charles Street Waltham, MA 02453
10 Tips to Boost Facebook
Advertising Performance
Britt Teravainen
Di...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
Agenda
1. Facebook update
2. What it means for you
3. 10 Tips for boo...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
Facebook is not dead.
GROWTH of Facebook usage is slowing, but
USAGE ...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
But, it’s complicated
Organic Reach is down….
6.51%!!!!
©2014 Boathouse 260 Charles Street Waltham, MA 02453
It’s hard to stand out….
• The average
Facebook user has
roughly 1,50...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
And, everything keeps
changing…
©2014 Boathouse 260 Charles Street Waltham, MA 02453
So, what does this mean?
We are frustrated and struggling with Facebo...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
10 Facebook tips
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#1: Change your perspective
• Facebook is a
“freemium”
service
• It’s...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#2: Don’t try to understand
the algorithm….
• Follow the Edgeranker b...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
For example….
• Did you know that
if you tag another
brand in your po...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#3: Use campaigns
Set up campaigns instead of boosting posts
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#4: Always use oCPM
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#5: Take advantage of
targeting options
Find fans that care and will ...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#6: Use Custom Audiences
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#7: Place conversion pixels
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#8: Go mobile
• More than 70% of Facebook’s
traffic comes from mobile...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#9:Consider best practices
• Eye catching,
relevant visuals
• Catchy,...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
#10: Test, learn, & optimize
©2014 Boathouse 260 Charles Street Waltham, MA 02453
Recap
1. Change your perception
2. Pay attention to the algorithm
3. ...
©2014 Boathouse 260 Charles Street Waltham, MA 02453
THANK YOU
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NEDMA14: 10 Tips to Boost Facebook Advertising Performance - Britt Teravainen

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This presentation was given by Britt Teravainen, a Digital Marketing Strategist at Boathouse Group, at NEDMA's Annual Conference on May 14, 2014.

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NEDMA14: 10 Tips to Boost Facebook Advertising Performance - Britt Teravainen

  1. 1. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 10 Tips to Boost Facebook Advertising Performance Britt Teravainen Digital Marketing Strategist Boathouse Inc @brittybap
  2. 2. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 Agenda 1. Facebook update 2. What it means for you 3. 10 Tips for boosting Facebook Ad Performance
  3. 3. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 Facebook is not dead. GROWTH of Facebook usage is slowing, but USAGE of Facebook is NOT slowing.
  4. 4. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 But, it’s complicated Organic Reach is down…. 6.51%!!!!
  5. 5. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 It’s hard to stand out…. • The average Facebook user has roughly 1,500 stories per day that could appear in their news feed. • Facebook surfaces about 20% of those stories. Source: Mashable
  6. 6. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 And, everything keeps changing…
  7. 7. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 So, what does this mean? We are frustrated and struggling with Facebook.
  8. 8. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 10 Facebook tips
  9. 9. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #1: Change your perspective • Facebook is a “freemium” service • It’s not a website; it’s a utility. • It’s up to you to figure it out.
  10. 10. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #2: Don’t try to understand the algorithm…. • Follow the Edgeranker blog to stay up to date on all changes. • http:/edgerankchecker.com/b log/ …Just pay attention to it.
  11. 11. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 For example…. • Did you know that if you tag another brand in your post, that content will now reach fans of both pages?
  12. 12. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #3: Use campaigns Set up campaigns instead of boosting posts
  13. 13. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #4: Always use oCPM
  14. 14. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #5: Take advantage of targeting options Find fans that care and will convert
  15. 15. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #6: Use Custom Audiences
  16. 16. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #7: Place conversion pixels
  17. 17. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #8: Go mobile • More than 70% of Facebook’s traffic comes from mobile users. • Tailor your ad for the best mobile experience when running in the mobile newsfeed. • Stick to mobile friendly CTA’s such as Like, Click, or Call
  18. 18. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #9:Consider best practices • Eye catching, relevant visuals • Catchy, yet straightforward headlines • Offer value • Use the CTA button
  19. 19. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 #10: Test, learn, & optimize
  20. 20. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 Recap 1. Change your perception 2. Pay attention to the algorithm 3. Use campaigns 4. Take advantage of targeting options 5. Always use optimized CPM 6. Use custom audiences 7. Place conversion pixels 8. Run mobile specific campaigns 9. Test, Learn, and Optimize 10.Run, good ads
  21. 21. ©2014 Boathouse 260 Charles Street Waltham, MA 02453 THANK YOU

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