On April 14, 2010, the New England Direct Marketing Association (NEDMA) hosted a breakfast meeting with Shar VanBoskirk, Vice President & Principal Analyst, Forrester Research, to discuss the future of interactive marketing (and what to do about it).
During the presentation, Shar addressed the following hot topics: What is the current state of interactive marketing? What are the greatest challenges the interactive marketer faces today? What best practices will help marketers overcome present challenges?
For more information on upcoming NEDMA events, visit: http://www.nedma.com/events