An introduction to Social Media for Hospitality and Leisure businesses in the East Riding.

1. Neal Edlin – Yorkshire Media Limited
www.yorkshire-media.co.uk
Social Media and Your Business
(Raising your profile and revenue)
An Introductory Workshop

2. What is Social Media?
 Social = People
 Media = Communicate
 “The Art of Listening, Learning and Sharing”
 So what’s all the fuss?
Social Media and Your Business
(Raising your profile and revenue)

3. Which types of Social Media do you already use?
Social Media and Your Business
(Raising your profile and revenue)

4. Something For Everyone
 Photographs (Flickr / Photobucket)
 Social Bookmarking (Stumbleupon / Delicious)
 Blogging (Wordpress / Blogger)
 Micromedia (Twitter / Tumblr)
 Lifestyle (Facebook / Myspace)
 Professional (Linkedin)
 Video (YouTube)
 Reviews (Tripadviser / Holidays Uncovered)
Social Media and Your Business
(Raising your profile and revenue)

5.  Professional v Personal
 Used by all aspects of business and
society
 Google Alerts
 Research your competitors
 To spend or not to spend?
 Ensure it’s relevant
Social Media and Your Business
(Raising your profile and revenue)
 Don’t complicate things – it’s better
to get one thing right.
 Get organised and make it part of
your routine
 It’s not sales, just communication
 What forms of Social Media are
right for my business?
 How do I get started?
Important Considerations

6. Thank you for taking part in this workshop.
If you need any further assistance, please feel free to contact me:
Neal Edlin – Yorkshire Media Limited
Tel: 0845 557 56769
Mob: 07713 784 902
neal@yorkshire-media.co.uk
Linkedin: http://uk.linkedin.com/in/nealedlin
Twitter: http://twitter.com/yorkshiremedia
Social Media and Your Business
(Raising your profile and revenue)

7. Thank you for taking part in this workshop.
If you need any further assistance, please feel free to contact me:
Neal Edlin – Yorkshire Media Limited
Tel: 0845 557 56769
Mob: 07713 784 902
neal@yorkshire-media.co.uk
Linkedin: http://uk.linkedin.com/in/nealedlin
Twitter: http://twitter.com/yorkshiremedia
Social Media and Your Business
(Raising your profile and revenue)