Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SALAMLIFE
Positioning In The Heart Of Ummah
Presentation by: Nedim KAYA, CEO of Salamlife
WHY?
Why Salamlife Project?
Because there is a huge demand for a social
media project devoted for Muslim World.
Geoff Moore’s Positioning Template (Kawasaki axis)
For (Internet users)
who (are Muslims or non-Muslims respecting moral v...
Salamlife In 3 sentences
• Selamlife is a social lifestyle platform connecting Muslim Internet
users around value based co...
End Users (interests and posts)
CONCEPT
I found my platform
to socialize suitable
to my values
Institutions, Celebrities & Opinion Leaders (Boards)
CONCEPT
I meet my
audience
I meet my
followers
I meet my
members
Developers (Boards and apps)
CONCEPT
I develop for my
target
costumers
Product Trends - Functional
HOW?
Product Trends – Our Understanding
HOW?
Product Trends – User friendly
HOW?
1
Value
Proposition 2sec.
3clicks
Not more
than 3 clicks
Understandable
in 2 sec.
Product Trends - Traction
HOW?
Show me traction
Product Trends – Special niche
HOW?
Find a “special niche”
and use the momentum to hop from that niche to other niches
Product Trends - Functional
HOW?
PRODUCT
APPROACHES
Wide Picture
PRODUCT APPROACHES
Valuable content
PRODUCT APPROACHES
Product Trends - Functional
PRODUCT
PAROTOTYPE
Login
PRODUCT PROTOTYPE
Sign-Up Step 1
PRODUCT PROTOTYPE
Sign-Up Step 2
PRODUCT PROTOTYPE
Home Page
PRODUCT PROTOTYPE
Posts
PRODUCT PROTOTYPE
Interests
PRODUCT PROTOTYPE
Interests
PRODUCT PROTOTYPE
Premium Board
PRODUCT PROTOTYPE
Premium Board
PRODUCT PROTOTYPE
Premium Board - Discussions
PRODUCT PROTOTYPE
Premium Board - News
PRODUCT PROTOTYPE
Premium Board - Photos
PRODUCT PROTOTYPE
Premium Board - Videos
PRODUCT PROTOTYPE
Profile – My Interest
PRODUCT PROTOTYPE
Profile – My Posts
PRODUCT PROTOTYPE
Profile – News Feed
PRODUCT PROTOTYPE
Product Trends - Functional
EDITORIAL PAGES
Salam Locator
APPLICATIONS PROTOTYPE
Salam Locator
APPLICATIONS PROTOTYPE
Cinemu
APPLICATIONS PROTOTYPE
Cinemu
APPLICATIONS PROTOTYPE
Cinemu
APPLICATIONS PROTOTYPE
Salam News
APPLICATIONS PROTOTYPE
Salam News
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Salam Games & Salam Kids
APPLICATIONS PROTOTYPE
Islamopedia
APPLICATIONS PROTOTYPE
Islamopedia
APPLICATIONS PROTOTYPE
SalamEdu
APPLICATIONS PROTOTYPE
SalamEdu
APPLICATIONS PROTOTYPE
Product Trends - Functional
BUSINESS
DEVELOPMENT
Marketing Approaches
MARKETING APPROACHES
Product Trends - Functional
MARKETING
APPROACHES
Marketing Approaches
MARKETING APPROACHES
1 Rapidly rising wave of information which will continue to rise
forever.
2 Fero...
Marketing Approaches
MARKETING APPROACHES
1. Pinterest style is generally acceptable.
2. Road to success is generally addi...
Marketing Approaches
MARKETING APPROACHES
Marketing Approaches
MARKETING APPROACHES
Future Marketing
MARKETING APPROACHES
Experiences, emotions and feelings will dominate the market more than
ever.
• Make i...
Q&A
Q&A
QUESTION: Is there any chance in a market that dominated
by Facebook and Twitter
ANSWER: Below are good examples
QZONE: Qz...
QUESTION: How did they survive?
ANSWER: Niche, they all target the audience of the same
culture
QUESTION: Can Muslim World preseumed as niche market?.
ANSWER: Rapidly growing 400 million users who have
• Same Eid
• Sam...
• QUESTION: Is Muslim World a special niche.
ANSWER: Rapidly growing 400 million users who
• Consume 20% of internet conte...
THANK YOU
Upcoming SlideShare
Loading in …5
×

Selamlife presentation cdo

423 views

Published on

Selamlife supposed to be a social lifestyle platform connecting Muslim Internet users around value based content, product and services.
End users, Islamic institutions, opinion leaders, celebrities and Muslim application developers will be able to connect and participate in content creation in various levels and roles.
Parallel to user-generated content Selamlife creates a unique value through its premium content provided by its professional editors.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Selamlife presentation cdo

  1. 1. SALAMLIFE Positioning In The Heart Of Ummah Presentation by: Nedim KAYA, CEO of Salamlife
  2. 2. WHY? Why Salamlife Project? Because there is a huge demand for a social media project devoted for Muslim World.
  3. 3. Geoff Moore’s Positioning Template (Kawasaki axis) For (Internet users) who (are Muslims or non-Muslims respecting moral values), the (Selamlife) is a (social lifestyle platform) that (connects Muslim Internet users around value based content, product and services). Unlike (social platforms adding limited value to the content they deliver) , Selamlife (Selamlife business focuses on offering distinguished and selected content that is completely tailored for the Islamic ambience as well as presenting favourite features enabling Muslims socialize around an Islamic community). HOW (THE CONCEPT)
  4. 4. Salamlife In 3 sentences • Selamlife is a social lifestyle platform connecting Muslim Internet users around value based content, product and services. • End users, Islamic institutions, opinion leaders, celebrities and Muslim application developers will be able to connect and participate in content creation in various levels and roles. • Unlike other social platforms, parallel to user-generated content Selamlife creates a unique value through its premium content provided by its professional editors. CONCEPT
  5. 5. End Users (interests and posts) CONCEPT I found my platform to socialize suitable to my values
  6. 6. Institutions, Celebrities & Opinion Leaders (Boards) CONCEPT I meet my audience I meet my followers I meet my members
  7. 7. Developers (Boards and apps) CONCEPT I develop for my target costumers
  8. 8. Product Trends - Functional HOW?
  9. 9. Product Trends – Our Understanding HOW?
  10. 10. Product Trends – User friendly HOW? 1 Value Proposition 2sec. 3clicks Not more than 3 clicks Understandable in 2 sec.
  11. 11. Product Trends - Traction HOW? Show me traction
  12. 12. Product Trends – Special niche HOW? Find a “special niche” and use the momentum to hop from that niche to other niches
  13. 13. Product Trends - Functional HOW? PRODUCT APPROACHES
  14. 14. Wide Picture PRODUCT APPROACHES
  15. 15. Valuable content PRODUCT APPROACHES
  16. 16. Product Trends - Functional PRODUCT PAROTOTYPE
  17. 17. Login PRODUCT PROTOTYPE
  18. 18. Sign-Up Step 1 PRODUCT PROTOTYPE
  19. 19. Sign-Up Step 2 PRODUCT PROTOTYPE
  20. 20. Home Page PRODUCT PROTOTYPE
  21. 21. Posts PRODUCT PROTOTYPE
  22. 22. Interests PRODUCT PROTOTYPE
  23. 23. Interests PRODUCT PROTOTYPE
  24. 24. Premium Board PRODUCT PROTOTYPE
  25. 25. Premium Board PRODUCT PROTOTYPE
  26. 26. Premium Board - Discussions PRODUCT PROTOTYPE
  27. 27. Premium Board - News PRODUCT PROTOTYPE
  28. 28. Premium Board - Photos PRODUCT PROTOTYPE
  29. 29. Premium Board - Videos PRODUCT PROTOTYPE
  30. 30. Profile – My Interest PRODUCT PROTOTYPE
  31. 31. Profile – My Posts PRODUCT PROTOTYPE
  32. 32. Profile – News Feed PRODUCT PROTOTYPE
  33. 33. Product Trends - Functional EDITORIAL PAGES
  34. 34. Salam Locator APPLICATIONS PROTOTYPE
  35. 35. Salam Locator APPLICATIONS PROTOTYPE
  36. 36. Cinemu APPLICATIONS PROTOTYPE
  37. 37. Cinemu APPLICATIONS PROTOTYPE
  38. 38. Cinemu APPLICATIONS PROTOTYPE
  39. 39. Salam News APPLICATIONS PROTOTYPE
  40. 40. Salam News APPLICATIONS PROTOTYPE
  41. 41. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  42. 42. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  43. 43. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  44. 44. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  45. 45. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  46. 46. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  47. 47. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  48. 48. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  49. 49. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  50. 50. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  51. 51. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  52. 52. Salam Games & Salam Kids APPLICATIONS PROTOTYPE
  53. 53. Islamopedia APPLICATIONS PROTOTYPE
  54. 54. Islamopedia APPLICATIONS PROTOTYPE
  55. 55. SalamEdu APPLICATIONS PROTOTYPE
  56. 56. SalamEdu APPLICATIONS PROTOTYPE
  57. 57. Product Trends - Functional BUSINESS DEVELOPMENT
  58. 58. Marketing Approaches MARKETING APPROACHES
  59. 59. Product Trends - Functional MARKETING APPROACHES
  60. 60. Marketing Approaches MARKETING APPROACHES 1 Rapidly rising wave of information which will continue to rise forever. 2 Ferocious competition for people’s precious and limited time; Everyone you want to reach has 1440 minutes. 3 Give people what they want to grab their attention. 4 Lack of Islamic content.
  61. 61. Marketing Approaches MARKETING APPROACHES 1. Pinterest style is generally acceptable. 2. Road to success is generally adding value with easily understandable form: 1-2-3 rule. 3. WoM and virality is very important but progress should be measured in every step. 4. 90% of Facebook and Twitter content is consumed in the first hour they have posted.
  62. 62. Marketing Approaches MARKETING APPROACHES
  63. 63. Marketing Approaches MARKETING APPROACHES
  64. 64. Future Marketing MARKETING APPROACHES Experiences, emotions and feelings will dominate the market more than ever. • Make it remember  Storytelling • Feeling  Experiential Marketing • Incentives, action and fun  Gamification
  65. 65. Q&A Q&A
  66. 66. QUESTION: Is there any chance in a market that dominated by Facebook and Twitter ANSWER: Below are good examples QZONE: Qzone is rapidly growing: as of November 2013, it already had 623.3 million users. 150 million Qzone users update their accounts at least once a month. This makes Qzone one of the most active communities in the whole industry. VKONTAKTE: As of January 2014, VK had at least 239 million accounts. VK is ranked 23 (as of November 25, 2013) in Alexa's global Top 500 sites and is the second most visited website in Russia, after Yandex. ODNOKLASSNIKI: Одноклассники (Classmates) is a social network service for classmates and old friends. It is popular in Russia and former Soviet Republics. The website currently claims that it has more than 148 million registered users and 33 million daily unique visitors.
  67. 67. QUESTION: How did they survive? ANSWER: Niche, they all target the audience of the same culture
  68. 68. QUESTION: Can Muslim World preseumed as niche market?. ANSWER: Rapidly growing 400 million users who have • Same Eid • Same Azan • Same religious rituals • Same Ramadan • Same worries • Same happiness
  69. 69. • QUESTION: Is Muslim World a special niche. ANSWER: Rapidly growing 400 million users who • Consume 20% of internet content while contributing only 4.5% • Who look for safe content environment for next generation • Buy something that specific for their needs (Hijab, Halal products etc.) • Doubles its size in internet in next 10 years • Voluntarily contributes when finds reliable platform
  70. 70. THANK YOU

×