1. 2015-2016
Big Time Podcast Stats &
Demographics
for content creators, media buyers, marketers, advertisers,
designers and advertising agencies

2. 89 Million (33%) of the U.S.
population 12+ have listened to a
podcast

3. U.S. podcast listeners (active in the
last month) has grown to 46 million

4. 23 million U.S. podcast
listeners are 18-34

5. 65% of 2.3 billion podcast
downloads came from
a mobile device

6. 17% of 12+ U.S. population actively
listens to podcast monthly

7. 10% of U.S. population listens to an
average of 6 podcasts every week.

8. 1/3 of Americans have listened
to a podcast

9. 64% of listeners to podcasts have
bought product they heard
advertised on a podcast

10. 89% of advertisers consider their
podcast advertising to be a success

11. 91% of podcast advertisers say
podcast advertising offers
good value

12. 26% of podcast listeners have
household income (HHI) of over
$100,000

13. 56% of podcast audience has a four
year college degree or above

14. 2/3 of podcast listeners consume
content on mobile device

15. 24% of Americans with a college
degree listen to podcasts weekly

16. 54% men and 46% women is the
podcast audience gender balance

17. 56% of podcast listeners use social
media at least once a day to
several times a day

18. People who listen to podcasts listen
2 hours on average a day

19. Apple has surpassed 1 billion
subscriptions in its podcast app

20. iTunes has more than
250,000 podcasts

21. Podcast listeners favor internet
over traditional media forms:
TV, radio, newspapers, cable

22. Podcast listening is on demand
24/7, highly customized content,
portable, and free

23. There are 2 billion smartphones
worldwide out of 7 billion total
global population

24. Podcast consumption is high while
listeners are driving, exercising and
doing chores

25. Sources:
Arbitron, Edison Research, Lysbyn, Midroll, Earwolf, USA
Today, The Infinite Dial, Triton Digital

26. Are you looking for media
placement in a podcast network?

27. Perhaps you’re exploring creating
your own podcast series ?

28. Contact:
Mark Grimes
503-502-0185
@markgrimes
mark.grimes@ned.com