The Social Web


Published on

Time Magazine's person of the year for 2006 was "you". Just why are "you" so important? It's all because of the phenomenon known as The Social Web. This presentation will introduce you to just what the Social Web is, it's impact, and many of the ways that librarians can participate.

Published in: Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

The Social Web

  1. 1. Michael Sauers Technology Innovation Librarian Nebraska Library Commission
  2. 2. What is the Social Web? <ul><li>Also known as social software and social networking. </li></ul><ul><li>Allows you to share with your colleagues, friends, family and strangers. </li></ul><ul><li>Allows you to share your writings, thoughts, videos, music, pictures and more. </li></ul>
  3. 3. Web 2.0 <ul><li>“ While the old Web was about Web sites, clicks, and “eyeballs,” the new Web is about communities, participation and peering. As users and computer power multiply, and easy-to-use tools proliferate, the Internet is evolving into a global, living, networked computer that anyone can program. Even the simple act of participating in an online community makes a contribution to the new digital commons – whether one’s building a business on Amazon or producing a video clip for YouTube, creating a community around his or her flickr photo collection or editing the astronomy entry on Wikipedia.” – Wikinomics, Don Tapscott & Anthony D. Williams </li></ul>
  4. 4. Features of the social web <ul><li>Simple publishing </li></ul><ul><li>Tagging </li></ul><ul><li>Friends </li></ul><ul><li>Comments </li></ul><ul><li>Recommendations </li></ul><ul><li>Feed publishing </li></ul><ul><li>Share, share, share! </li></ul><ul><li>(Not all social services have all features) </li></ul>
  5. 5. Simple Publishing <ul><li>Little to no markup language skills necessary. </li></ul><ul><li>Usually it’s create, click, and publish. </li></ul>
  6. 6. Tagging <ul><li>The act of adding descriptive keywords to an item. </li></ul><ul><li>Simple metadata </li></ul><ul><li>“ folksonomy” </li></ul>
  7. 7. Friends <ul><li>By making another account holder your “friend” you are automatically kept up to date with what that person is doing in the system. </li></ul>
  8. 8. Comments <ul><li>Submit your feelings on the creations of others. </li></ul><ul><li>Others submit their feelings on your creations. </li></ul>
  9. 9. Recommendations <ul><li>Two styles </li></ul><ul><ul><li>Automated based on previous experiences </li></ul></ul><ul><ul><li>User generated recommendations </li></ul></ul>
  10. 10. Feeds <ul><li>RSS / ATOM </li></ul><ul><li>Allows people to subscribe to your information </li></ul><ul><li>Users receive information quickly and with little effort on their part </li></ul><ul><li>Users have the control over the information they receive </li></ul>
  11. 11. Examples of Social Software <ul><li>Wikis </li></ul><ul><li>Blogs </li></ul><ul><li>YouTube </li></ul><ul><li>Flickr </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>43Things </li></ul><ul><li>Digg </li></ul><ul><li>LibraryThing </li></ul><ul><li>MySpace </li></ul><ul><li>Facebook </li></ul><ul><li>SlideShare </li></ul><ul><li>Squidoo </li></ul><ul><li> </li></ul><ul><li>Second Life </li></ul>
  12. 12. Wikis <ul><li>A Web site “anyone” can edit with little knowledge of markup </li></ul><ul><li>Allows for collaboration and sharing of information </li></ul>
  13. 13. Wikipedia
  14. 14. Blogs <ul><li>Online journals </li></ul><ul><li>Can be used in lieu of an RSS feed </li></ul><ul><li>Pew Internet & American Life Project report on bloggers published 7/2006 </li></ul><ul><ul><li>54% of bloggers are under the age of 30! </li></ul></ul><ul><ul><li>37% of bloggers write about their “life and experiences” </li></ul></ul>
  15. 15. PaperCuts
  16. 16. YouTube <ul><li>Submit and share videos of up to 10 minutes in length </li></ul><ul><li>Recently purchased by Google for $1.65 billion </li></ul><ul><li>Subscribe to the videos of users </li></ul><ul><li>Comment on videos </li></ul>
  17. 17. NLC on YouTube
  18. 18. Flickr <ul><li>Photographs </li></ul><ul><ul><li>Share </li></ul></ul><ul><ul><li>Tag </li></ul></ul><ul><ul><li>Organize into sets </li></ul></ul><ul><ul><li>Contribute to group pools </li></ul></ul><ul><ul><li>Leave comments and notes </li></ul></ul><ul><ul><li>Send to your blog </li></ul></ul>
  19. 19. NLC on flickr
  20. 20. <ul><li>Social bookmarking service </li></ul><ul><li>Use in conjunction with or as a replacement to your browser’s bookmarks </li></ul>
  21. 21. My home page
  22. 22. <ul><li>Share, tag, and recommend the music you listen to on your computer </li></ul><ul><li>Integrates with iTunes, Windows Media Player, and WinAmp </li></ul><ul><li>Client software, not a Web site </li></ul>
  23. 23. Now Playing
  24. 24. 43Things <ul><li>Submit and tag the 43 things you want to accomplish in your life </li></ul><ul><li>Find others who want to do the same things in your area or from around the world </li></ul><ul><li>Share tips and inspiration for completing your goals </li></ul>
  25. 25. My Things
  26. 26. Digg <ul><li>Social news service </li></ul><ul><ul><li>Tag </li></ul></ul><ul><ul><li>Thumbs up / Thumbs down </li></ul></ul>
  27. 27. My Digg homepage
  28. 28. LibraryThing <ul><li>Catalog, tag, and share your book collection. </li></ul><ul><li>Yes, it does MARC records. </li></ul>
  29. 29. My LibraryThing Library
  30. 30. A book in LibraryThing
  31. 31. MySpace <ul><li>Friends, messaging, and blogging all wrapped up into most of the worst-designed Web pages ever </li></ul>
  32. 32. NLC’s MySpace page
  33. 33. Facebook <ul><li>Originally only for college students </li></ul><ul><li>Now open to all individuals (no organizational accounts) </li></ul><ul><li>Cleaner interface than MySpace </li></ul><ul><li>Integrates additional features such as RSS and mobile access </li></ul>
  34. 34. My Facebook page
  35. 35.
  36. 36. SlideSahre <ul><li>Share and tag your PowerPoint presentations </li></ul><ul><li>View and comment on others’ presentations </li></ul>
  37. 37. NLC’s Slidespace
  38. 38. Squidoo <ul><li>Create and share online bibliographies </li></ul><ul><li>Bring in resources from traditional Web sites, flickr,, and podcasts </li></ul><ul><li>A Squidoo page is known as a “lens” </li></ul>
  39. 39. Library 2.0 Reading List
  40. 40. <ul><li>Calling “social software” is a surprise to some but it does have most of the features: </li></ul><ul><ul><li>tagging </li></ul></ul><ul><ul><li>recommendations </li></ul></ul><ul><ul><li>friends </li></ul></ul>
  41. 41.’s social features
  42. 42. Second Life <ul><li>“ A 3D online digital world imagined, created, & owned by its residents.” </li></ul><ul><li>Social in the sense that users interact with other users </li></ul>
  43. 43. Second Life Library 2.0
  44. 44. A final thought… <ul><li>“ It’s the simplest lesson of the Internet: it’s the people stupid. We don’t have computers because we want to interact with machines; we have them because they allow us to communicate more effectively with other people.” ─ Douglas Rushkoff, Get Back in the Box: Innovation from the Inside Out </li></ul>
  45. 45. Questions? <ul><li>Michael Sauers </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul>This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 2.5 License .