Setup Introduction to the Firm

Welcome

sit back and enjoy !

FOREIGN hglopez@setupglobal.com
BUSINESS www.setupglobal.com
CONSULTANTS skype: hector garcia lopez

What we do

2

practical Solutions and measurable Results

We
are
a
Sao
Paulo,
Brazil
based
integrated
Business
Consul6ng

ﬁrm,
providing
integrated
strategies,
prac6cal
solu6ons
and

measurable
results
to
clients
in
a
variety
of
areas
and
ﬁelds.

Our
range
of
services
include:

•  Corporate
Services

•  Feasibility
Studies

•  FDI
Foreign
Direct
Investment

•  SeDng-‐Up
and
Incorpora6on
in
Latam

•  Licensing
Technology
Contracts

•  Franchising
in
Brazil
&
Latam

•  M&A
Mergers
&
Acquisi6ons

•  Physical
Loca6on
Search

•  Business
Reorganiza6on

•  Taxa6on
&
Tax
Equaliza6on
Services

•  Outsourcing

Setup Global Foreign Business Consultants
Al. Rio Negro 1084 • Alphaville, Barueri • Sao Paulo, Brazil
phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516
contactus@setupglobal.com • www.setupglobal.com

3

Corporate services

for
Start-‐Ups
and
established
Businesses

We
perform
a
complete
range
of
services
for
“start-‐ups”
(with

special
aUen6on
to
the
needs
of
the
foreign
investor
coming
to

Market
Search

Brazil
and
/
or
La6n
America)
and
for
“established
businesses”.

Acquiring

These
services
enable
the
client
to
keep
focused
onits
core
Incorpora6on

business
while
all
the
other
issues,
not
related
to
the
main
Legal
representa6on

ac6vity
of
the
company,
can
be
contracted
to
our
firm.
Capital
registra6on

Our
concept
is
to
provide,
on
a
one
stop
–
360
degrees
basis,
Accoun6ng

trust,
speed,
efficiency
and
cost
saving
services
on
the
support
Tax
compliance

and
background
related
to
the
administra6ve,
financial,
Financial
advise

logis6c,
technological,
legal
and
fiscal
tasks
associated
with
a
Human
Resources

“new
venture”.

Our
main
services
in
this
area
include:

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

Corporate services
4

Market
Research
on
exis6ng
or
Registra6on
and
all
the
Legal
representa6on
of
the

new
/
poten6al
businesses;
processes
required
for
the
new
shareholder
during
the
start-‐up

benchmarking
to
compe6tors;

company
to
start
opera6ons
phase
of
the
business

Market Research
Incorporation
Legal Representation

Providing
assistance
on
the
Registra6on
before
the
Central
Policies,
standards,
IFRS,

acquisi6on
or
merging
into
a
Bank,
capital
structure,
repor6ng,
currency
transla6on,

business
repatria6on
planning,
etc
etc

Acquisitions
Capital Registration
Accounting

Federal,
state
&
municipal
taxes,
Opening
of
bank
accounts,
credit
Labor
&
employment
prac6ces,

tax
saving
planning,
tax
lines,
project
finance,
short
&
contract
HR
management,

equaliza6on,
etc
long
term
finance,
etc
staffing
services,
etc

Tax Compliance
Financial Advise
Human Resources

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

Feasibility studies

5

most new Projects / new Companies start with ….

A
“feasibility
study”
can
be
defined
as
The
“Business
Feasibility
Study,

a
controlled
process
for
iden6fying
BFS”
is
mainly
used
to
support
the

problems
and
opportuni6es,
decision
making
process
based
on

determining
objec6ves,
describing
a
cost-‐benefit
analysis
of
the

situa6ons,
defining
successful
actual
business
of
project

outcomes
and
assessing
the
range
of
viability.

costs
/
benefits
associated
with
a

project.
It
is
es6mated

that
few
ideas
are

actually
commercially
viable.

It
is
conducted
during
the
delibera6on

phase
of
the
business
development
Then
a
BFS
is
an
effec6ve
way
to

cycle
prior
to
commencement
of
a
safeguard
against
wastage
of

formal
Business
Plan.
It
is
an
analy6cal
further
investment
or
resources.

tool
that
includes
recommenda6ons
If
a
project
is
then
feasible,
the

and
limita6ons,
which
are
u6lized
in
next
step
should
be
moving
to
a

the
decision
making
process.
Business
Plan.

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

Foreign direct investment
6

we can assist Clients on Inbound and Outbound FDI Projects

FDI
plays
a
growing
role
in
global
business.
It
can
provide
a
firm
with

new
markets
and
marke6ng
channels,
cheaper
produc6on
facili6es,

access
to
new
technology,
products,
skills
and
financing.

For
a
host
country
or
the
foreign
firm
which
receives
the
investment,

it
can
provide
a
source
of
new
technologies,
capital,
processes,

products,
organiza6onal
technologies
and
management
skills.

Foreign
direct
investment
is
defined
as
a
company
from
one
country

making
a
physical
investment
into
building
a
factory
in
another

country.

The
direct
investment
in
buildings,
machinery
and

equipment
is
in
contrast
with
making
a
porbolio
investment,
which
is

considered
an
indirect
investment.

It
may
take
many
forms,
such
as
a
direct
acquisi6on
of
a
foreign
firm,

construc6on
of
a

facility,
or
investment
in
a
joint
venture
or
strategic

alliance
with
a
local
firm
with
aUendant
input
of
technology,
licensing

of
intellectual
property,
etc.

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

7

Incorporation

setting up in Brazil and Latin America

Our
services
in
this
ﬁeld
are
We
have
helped
and
assisted

oriented
to
seUling-‐in
subsidiaries
clients,
incorpora6ng
companies

in
La6n
America
for
established
and
developing
business

mul6na6onal
companies
(MNC’s)
structures
in
Brazil,
Argen6na,

and
/
or
companies
in
process
of
Peru,
Colombia
and
elsewhere
in

interna6onaliza6on
(new
MNC’s)
La6n
America
thru
our
network
of

seeking
to
expand
their
presence,
associate
partners
located
in

sales
and
opera6ons
into
new,
every
country.

uncharted
territories.

Above
services
are
comlemented

Our
consultants
speak
the
language
with
some
of
our
guidelines
and

(Portuguese
and
Spanish
in
addi6on
e-‐books
in
the
series
“e-‐Basics:

to
English)
and
master
the
culture
How
to
Do
Business
in
....”
the

of
all
La6n
American
countries.
respec6ve
countries.

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

8

Licensing contracts

dra>ing
and
registra@on
of
Technology
Agreements

We
offer
services
covering
IP
(Intellectual
Property)
genera6on,

Trademarks
&
Patents

protec6on
and
management.

Royal6es

Our
services
are
offered
by
trained
and
experienced
personnel
Industrial
Designs

whose
specializa6on
and
training
suit
the
requirements
of
the
Technology
Transfer

client.

Licensing
Contracts

Our
services
are
provided
with
a
blend
of
technology,
Franchising

management
and
law.
Soeware

Technology
Protec6on

Our
technology
and
legal
measures
enable
us
to
maintain

confiden6ality
of
client
informa6on
at
all
6mes.
Unfair
Compe66on

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

Franchising Latin America
9

we can assist Franchisor and Franchisee to get things done …

So
whether
you
are
a
Franchisor,
wish
to
own
a

Franchise
or
launch
a
new
franchise
concept,
we

have
the
experience,
resources
and
foresight
for
the

journey
ahead.

We
work
together
with
people
and
businesses
to

establish
and
market
franchises
regionally,
na6onally

and
cross-‐border
as
well.

Our
services
span
concept
development,
franchise

set-‐up,
legal
and
ﬁnance
requirements,
construc6on,

administra6on,
opera6ons,
marke6ng
and
sales.

We
are
well
connected
with
the
Brazilian
business

environment
and
the
ABF
(Brazilian
Franchising

Associa6on).

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

Mergers & acquisitions
10

Programs to meet every Client’s need

We
can
assist
our
local,
regional
and
interna6onal
clients
or

would-‐be
clients
in
the
arena
of
M&A
(merger,
consolida6on,

spin-‐off,
acquisi6on
and
incorpora6on)
with
a
program

designed
to
meet
every
client’s
need
and
adjusted
to
a
single

or
mul6ple
menu
of
alterna6ves,
depending
on
the
specific

case
or
situa6on.

Mergers
and
Acquisi6ons
are
regular
opera6ons
in
a
number

of
countries.
A
law
or
several
laws
regulate
the
procedures
for

mergers,
consolida6ons,
spin-‐offs,
acquisi6ons
and

incorpora6ons,
among
other
issues.

The
“due
diligence”
is
the
process
of
research
and
analysis

that
takes
place
in
advance
of
an
investment,
takeover
or

business
partnership.
The
poten6al
investor
needs
to
check

the
background
and
principals
of
the
target
company.

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

11

Mergers & acquisitions

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

12

Location search

the search of the physical Location for Business

We
provide
to
our
clients
and
/
or
poten6al
clients
several
services
associated
with
the

search
of
a
loca6on
for
doing
business.

We
will
work
out
a
solu6on,
either
for
Commercial
property
(oﬃces,
plant,
logis6cs
site)

or
Residen6al
real
estate
(homes,
apartments,
loes,
ﬂats,
gated
communi6es,
etc).

Above
services
are
complemented
with
some
of
our
guidelines
and
e-‐books
in
the
series

“e-‐Basics:
How
to
Select
your
Facility
in
...”
series.

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

13

Location search

the search of the physical Location for the Business

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

14

Business reorganization

restructuring of a Business

In
the
legal
context,
a
corpora6on
with
serious
financial
difficul6es

may
be
given
6me
to
reorganize

while
being
protected
from

creditors
by
the
bankruptcy
court
of
law.
The
court
aims
to
help
a

company
with
a
viable
plan
to
make
money
an
opportunity
to

aUempt
repayment
to
creditors,
who
might
otherwise
be
lee
with
no

assets
to
collect
from.

The
laws
of
the
Bankruptcy
Code
provide
a
process
for
rehabilita6ng

the
company’s
faltering
business.
Some6mes
the
company

successfully
works
out
a
plan
to
return
to
profitability;
some6mes,
in

the
end,
it
liquidates.

Under
a
legal
reorganiza6on,
a
company
usually
keeps
doing

business.

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

15

Taxation services

Tax savings, regulations & compliance

Tax Services
Tax Equalization

•  Federal,
State,
Municipal
taxes
•  We
understand
and
work
with
–
virtually-‐
all
worldwide

•  Tax
on
remunera6on
packages
jurisdic6ons.

•  Expatriates
taxa6on
•  Taxa6on
of
US
/
Canada
/

European
/
Asian
/
Latam

•  Social
Security
advice

expatriates.

•  Transfer
pricing
and
tax
eﬀects

•  Assis6ng
companies
in
the

•  Tax
trea6es
&
cross
border
implementa6on
of
tax

equaliza6on
global
policies.

•  Tax
due
diligence
procedures

•  Developing
tax
protec6on

•  Taxes
on
intellectual
property
programs

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

16

Outsourcing

single Point of Management

Our
team
is
ready
to
undertake
tasks
that
are
not
directly

related
to
the
client’s
main
ac6vity.
The
works
outsourced

thru
Setup
Global
as
a
general
contractor
(“single
point
of

management”),
incorpora6ng
a
full
service
proposal
and

coordina6ng
all
relevant
project
phases,

bring
a
direct
and

immediate
benefit
to
the
client’s
organiza6on
not
only
by

the
high
qualifica6on
of
the
technical
team
but
also
by
the

transparency
and
personaliza6on
of
the
services.

Outsourcing
does
not
mean
losing
control
or
facing
difficulty

on
having
access
to
data
or
informa6on
base,
since
our

methodology
enables
full
transparency
of
execu6on
and
a

close
and
frequent
contact
between
our
team
and
the

client.

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

17

Business consultancy

several Areas of expertise

Setup
Global
is
devoted
to
helping
small
and
medium
sized
businesses
succeed.
Our

experience
uniquely
qualiﬁes
us
to
help
people
who
already
own
an
exis6ng
business
or
want

to
start
a
new
one.

We
oﬀer
professional
help
and
implementa6on
advise
in
areas
such
as:

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

Portfolio cases

sample Cases of our Work for local and global Companies

18

FDI
Outbound
(Brazil-‐Peru)
Co.
Reorganiza@on
Argen@na

Business
Sector:
MINING

Business
Sector:
AUTOMOTIVE
PARTS

FDI
Inbound

(USA-‐Brazil)

FDI
Inbound
(USA-‐Brazil)

Business
Sector:
ENGINEERING

Business
Sector:
CHEMICALS

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

Portfolio cases

sample Cases of our Work for local and global Companies

19

Local
Content
O&G
Brazil

Trademarks
Licensing

Business
Sector
:
OIL
&
GAS

Business
Sector:
COSMETICS

Feasibility
Study
Franchising
Tax
Equaliza@on
Germany-‐Brazil

Business
Sector:
COSMETICS

Business
Sector:
HYDRO
ENERGY

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

20

About us

Setup Global was founded in 2001

We
enjoy
very
much
working
with
start-‐ups
and

small
companies.
Our
consultants
have
a
Hector Garcia Lopez
Partner
thorough
understanding
of
this
environment,
Setup Global
having
chosen
to
work
in
it
themselves.
We
are
Mobile ++(5511) 77137539 | Nextel ID 55*5*28972
able
to
assist
start-‐up
business
in
many
and
Office ++(5511) 41918515 | Fax ++(5511) 41918516
hglopez@setupglobal.com
crea6ve
ways.

www.setupglobal.com

It
is
becoming
now
a
regular
feature,
that
most

organiza6ons
we
serve
do
business
in
more
than

one
country.
And
when
global
companies
need

consul6ng,
they
need
these
services
to
be
global,

too.
Andrea Massoud

Partner

Founded
in
2001,
Setup
Global
services
have
Setup Global
Mobile ++(5511) 77137542 | ++(5511) 99765535
evolved
to
meet
the
needs
of
our
clients,
Office ++(5511) 41918515 | Fax ++(5511) 41918516
including
using
technology
in
new
and
beUer
amassoud@setupglobal.com
ways.
www.setupglobal.com

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

21

Where we are

we are Available to talk Business …

Plaza
Building

Plaza
Building

Alphaville,
Sao
Paulo

phone: ++ 55-11-41918515 • fax: ++ 55-11-41918516

Thanks for watching

you may chat now …..

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CONSULTANTS
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include this copyright notice in its entirety

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