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Are you managing an open source project? How much does this matter to your reputation, business, or bottom line? This session will provide practical takeaways to help you reach the right audience and open up productive lines of communication with your project’s users and community members.
From predictable release schedules and release notes; to the differences between tutorials, guides, and documentation; and yes, to your promotional schedule–marketing touches on all aspects of communication between your users and your product.
We’ll look at open source contribution from a marketing perspective, and draw on research into barriers to contribution for newcomers. There are some surprising onboarding gaps overlooked by most open source projects, and they are easy to bridge, for example with containerized applications.