Social Commerce

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Social Commerce

  1. 1. 1Emerging Trends in Social CommerceWhat’s Working & Why Dr Paul Marsden Digital EthnographerAugust 31 2010 Syzygy Group
  2. 2. 2social media
  3. 3. 2social commerce
  4. 4. 3 “if I had to guesssocial commerceis the next area to really blow up" Mark Zuckerberg August 23rd 2010
  5. 5. 4Meet Blair | Social Commerce Star - “Haul Video” Queen
  6. 6. 5Meet Blair | Social Commerce Star - “Haul Video” Queen
  7. 7. 6Social Commerce | Helping people connect where theybuy, and buy where they connect
  8. 8. 7social commercesocial media + e-commerce
  9. 9. 8 ROI Money In Money OutSocial Commerce | Solving the Social Media ROI issue
  10. 10. 9conversation
  11. 11. 9convers ion
  12. 12. 10convers ion
  13. 13. 11e-commerce
  14. 14. 11f-commerce
  15. 15. 12Social Commerce | Solving the Social Media ROI issue...
  16. 16. 13Social Commerce | Solving the Social Media ROI issue...
  17. 17. 14Social Commerce | Solving the Social Media ROI issue...
  18. 18. 15Social Commerce |Solving the “Does My Butt Look Big in This?” Problem
  19. 19. 16Social Media vs Social Commerce:Solving the “Does My Butt Look Big in This?” Problem
  20. 20. 17Social Media vs Social Commerce:Solving the “Does My Butt Look Big in This?” Problem
  21. 21. 18Social Media vs Social Commerce:Solving the “Does My Butt Look Big in This?” Problem
  22. 22. 19Social Media vs Social Commerce:Solving the “Does My Butt Look Big in This?” Problem
  23. 23. 20Social Commerce | Using Social Intelligence to MakeSmart Shopping Decisions
  24. 24. 20“A wise man learnsby the experienceof others;a fool, by his own”Social Commerce | Using Social Intelligence to MakeSmart Shopping Decisions
  25. 25. 21Social Commerce | Emerging Trends
  26. 26. 22Emerging Social Commerce Trend 1Beyond E-Commerce - O2S (Online 2 Store / LBS)
  27. 27. 23Emerging Social Commerce Trend 2Beyond Acquisition - Loyalty Platform
  28. 28. 24Emerging Social Commerce Trend 3F-Commerce “Tryvertising” Campaign Stores
  29. 29. 25Emerging Social Commerce Trend 4F-Commerce@Everywhere
  30. 30. 26Emerging Social Commerce Trend 5Twitter Deal Feeds Evolve
  31. 31. 27Emerging Social Commerce Trend 6Brands@Social Commerce
  32. 32. 28Emerging Social Commerce Trend 7Integration: Social Commerce as Event Shopping
  33. 33. 29the social commerce sweet-spot Shopping Social with Social Media ROI Intelligence
  34. 34. 30Danke schön!www.socialcommercetoday.com

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