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5 Ways Your Business Should be Maximizing LinkedIn

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As more and more companies embark on employee advocacy programs, use this SlideShare as a guide to help your employees better learn how to use LinkedIn for professional branding, networking, and representing themselves and their companies in the best way possible.

This SlideShare is a summary from my free ebook Maximizing LinkedIn for Business, which you can download here:

http://socialmediacoe.com/maximizing-linkedin-for-business-free-pdf

Published in: Social Media, Career
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5 Ways Your Business Should be Maximizing LinkedIn

  1. Ways Your Business Should Be RIGHT NOW! 5 Maximizing @NealSchaffer
  2. If you’re overlooking LinkedIn, your business is ignoring the largest social network for professionals – and decision makers.
  3. Whether you’re seeking introductions to decision makers or more clients for your business, LinkedIn can help you get there, but only if you use it right.
  4. Overhaul your LinkedIn presence! Use these 5 proven strategies to maximize your reach on LinkedIn.
  5. Overhaul your LinkedIn presence! Use these 5 proven strategies to maximize your reach on LinkedIn. PLUS get my free ebook at the end of this SlideShare!
  6. Makeover your profile 1
  7. Every activity you do on LinkedIn will generate a link back to your LinkedIn profile.
  8. Review your LinkedIn presence and make sure it shows you off in your best light.
  9. Refresh your LinkedIn photo – and make it professional, please!
  10. Update fields to showcase new skills and new accomplishments.
  11. Solicit Recommendations from past colleagues and clients who can praise the work you’ve done.
  12. Grow and groom your network2
  13. Professionals at every level should have a broad network on LinkedIn.
  14. Your friends, colleagues, past coworkers, classmates, and professional association members make good network connections.
  15. As LinkedIn becomes more popular, there are more fake profiles. Evaluate any new connection for legitimacy.
  16. Create a LinkedIn connection policy that makes sense for your business objectives and stick to it.
  17. Add Skills and Endorsements3
  18. If you’re using LinkedIn to grow your business, you’ll want to add Skills and Endorsements that reflect your skill set.
  19. Once you add Skills, you’ll find that LinkedIn Connections start to Endorse you for those skills.
  20. Having these additional votes of confidence will reflect positively on your business, so use LinkedIn Endorsements to your advantage.
  21. Consider Endorsing connections whose work you can vouch for.
  22. All it takes is a small social signal that can create a ripple effect of goodwill.
  23. Take Your Pulse 4
  24. Dive into Pulse to stay engaged and in the know in your industry. Use it as your personalized “Wall Street Journal” for your professional life.
  25. Connect with content creators in your niche, track trends, be the first to know about the latest news, and stay on the cutting edge when you track Pulse.
  26. Pulse also offers the option to see content by Publisher, Channels, and Influencers or top minds in our society.
  27. If you see something that interests you, it might also interest your network, so why not share it with them?
  28. Share 5
  29. Cultivate a habit of sharing content with your Connections to stay engaged, maintain ties, and promote both a personal and professional brand.
  30. Sharing can be as simple as…
  31. Sharing can be as simple as… • posting the latest business statistics • sharing a story that you found on Pulse • letting your network know about your latest professional achievements
  32. By taking a few minutes to share to a tidbit of news, and making it a consistent habit, you will truly maximize your reach on LinkedIn.
  33. Want MORE actionable tips on how to implement LinkedIn strategies for your business?
  34. Then get your FREE copy of “Maximizing LinkedIn for Business”!
  35. Then get your FREE copy of “Maximizing LinkedIn for Business”! Click to grab your FREE ebook!

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