Ways Your Business Should Be
RIGHT NOW! 5 Maximizing @NealSchaffer

If you’re overlooking LinkedIn, your
business is ignoring the largest social network for professionals – and decision makers.

Whether you’re seeking introductions to
decision makers or more clients for your business, LinkedIn can help you get there, but only if you use it right.

Overhaul your LinkedIn presence! Use
these 5 proven strategies to maximize your reach on LinkedIn.

Overhaul your LinkedIn presence! Use
these 5 proven strategies to maximize your reach on LinkedIn. PLUS get my free ebook at the end of this SlideShare!

Makeover your profile
1

Every activity you do on
LinkedIn will generate a link back to your LinkedIn profile.

Review your LinkedIn presence and
make sure it shows you off in your best light.

Refresh your LinkedIn photo –
and make it professional, please!

Update fields to showcase new
skills and new accomplishments.

Solicit Recommendations from past colleagues
and clients who can praise the work you’ve done.

Grow and groom
your network2

Professionals at every level should
have a broad network on LinkedIn.

Your friends, colleagues, past coworkers,
classmates, and professional association members make good network connections.

As LinkedIn becomes more popular,
there are more fake profiles. Evaluate any new connection for legitimacy.

Create a LinkedIn connection policy
that makes sense for your business objectives and stick to it.

Add Skills and
Endorsements3

If you’re using LinkedIn to
grow your business, you’ll want to add Skills and Endorsements that reflect your skill set.

Once you add Skills, you’ll
find that LinkedIn Connections start to Endorse you for those skills.

Having these additional votes of
confidence will reflect positively on your business, so use LinkedIn Endorsements to your advantage.

Consider Endorsing connections whose work
you can vouch for.

All it takes is a
small social signal that can create a ripple effect of goodwill.

Take Your Pulse
4

Dive into Pulse to stay
engaged and in the know in your industry. Use it as your personalized “Wall Street Journal” for your professional life.

Connect with content creators in
your niche, track trends, be the first to know about the latest news, and stay on the cutting edge when you track Pulse.

Pulse also offers the option
to see content by Publisher, Channels, and Influencers or top minds in our society.

If you see something that
interests you, it might also interest your network, so why not share it with them?

Share
5

Cultivate a habit of sharing
content with your Connections to stay engaged, maintain ties, and promote both a personal and professional brand.

Sharing can be as simple
as…

Sharing can be as simple
as… • posting the latest business statistics • sharing a story that you found on Pulse • letting your network know about your latest professional achievements

By taking a few minutes
to share to a tidbit of news, and making it a consistent habit, you will truly maximize your reach on LinkedIn.

Want MORE actionable tips on
how to implement LinkedIn strategies for your business?

Then get your FREE copy
of “Maximizing LinkedIn for Business”!

Then get your FREE copy
of “Maximizing LinkedIn for Business”! Click to grab your FREE ebook!