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The Fastest Way To Rank Your Site On The Major Search Engines

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The webinar gives great advice on how to build relationships that can help build your brand and expand your exposure on the major search engines.

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The Fastest Way To Rank Your Site On The Major Search Engines

  1. 1. The  Fastest  Way  To   Rank  Your  Website   On  The  Major  Search   Engines Prepared by Neal Rodriguez neal@nealrodriguez.com
  2. 2. Adwords.Google .com 2
  3. 3. Keyword       Planner 3
  4. 4. Know  Thy     Competitor 4
  5. 5. Look at the top results for Google for your targeted keyword. And run them through Majestic.com and Opensiteexplorer.com 5
  6. 6. If the page’s Trust Flow is higher than 20 it’s probably too high for our purposes (ranking quickly). 6
  7. 7. 7
  8. 8. If the Domain Authority is higher than 20 and the Page Authority is higher than 30 than the keyword is probably too high for our purposes. 8
  9. 9. 9
  10. 10. Title  Element 10
  11. 11. The Title element is an HTML element that loads the words, which label a web page at the top of the browser. 11
  12. 12. The Title element is a heavily weighted on- page factor that search engines evaluate to determine which pages appear on the front page of the search results. 12
  13. 13. <title>Divorce Attorneys</title> 13
  14. 14. Meta       Descriptions 14
  15. 15. Meta descriptions are sometimes used as the snippet from which your web pages are linked on the search results pages. 15
  16. 16. Populate the Meta description with a call to action using your targeted keyword. 16
  17. 17. We have the most merciless lawyers in the Tri-State Area. Call us at at 212 555 1212 or click here to find a divorce attorney in New York City. 17
  18. 18. Information 18
  19. 19. Write a composition of at least 500 words describing your business as originally as you can on the homepage. 19
  20. 20. Describe what distinguishes your business in your marketplace and makes you the best choice among your competition. 20
  21. 21. Add one (1) to two (2) images using your targeted keywords as alt and title attributes 21
  22. 22. <img src=“http:// www.domain.com/ divorce-lawyer.jpg” alt=“Divorce Lawyer” title=“Divorce Lawyer”> 22
  23. 23. Other  Pages 23
  24. 24. Publish an About, Contact Us, and Privacy Policy page. 24
  25. 25. Articles 25
  26. 26. Write and publish at least four (4) to five (5) articles or compositions on keywords related to your main keyword. 26
  27. 27. Your articles can answer your clients’ and prospects’ more frequently asked questions. 27
  28. 28. How to Get A Free Divorce Attorney What Questions Should You Ask A Divorce Attorney What’s The Best Way For A Man To Hire A Divorce Attorney 28
  29. 29. Link  Building 29
  30. 30. As web marketers we are all glorified link builders. Links comprise the web's veins or circulatory system. 30
  31. 31. “Democracy!!!”
  32. 32. Links = Building Relationships WIN WIN Make friends and partners. Ideal mindset "What can I do for you?" 32
  33. 33. Guest  Posting Targeted Anchor Text 33
  34. 34. Guest  Posting Targeted Anchor Text High Quality Links 34
  35. 35. Guest  Posting Targeted Anchor Text High Quality Links Branding Exposure 35
  36. 36. Guest  Posting Targeted Anchor Text High Quality Links Branding Exposure Targeted Traffic 36
  37. 37. Guest  Posting Targeted Anchor Text High Quality Links Branding Exposure Targeted Traffic More members to your community 37
  38. 38. Anchor  Text Link to content on your own website using targeted keywords for pages as your anchor text. Use anchor text comprising your targeted keyword and synonymous keywords and phrases when you link back to your web pages. 38
  39. 39. <a href="http:// iwanthalfdivorceattorn eys.com" title="Divorce Attorneys" />divorce attorneys</a> 39
  40. 40. For the most part, you will be able to add keyword optimized anchor text in a bio that links to your website. On websites where an optimized link is prohibited, you could probably add your link with anchor text as a relevant citation in the body of content. 40
  41. 41. Ensure you use a wide variety of anchor text. Mass duplicate usage of anchor text can trigger a Google penalty and decrease your Google Organic traffic. Brand/website name, other keywords, stakeholders’ names. 41
  42. 42. Aim to get to know about 10 website publishers in your industry or who share your topic of interest. Do something for them that they will value. Meet with them personally; take them out to lunch. 42
  43. 43. Make  friends.
  44. 44. Work  for  free
  45. 45. I  drive   gargantuan   influxes  of   traffic.
  46. 46. You  can  too.
  47. 47. Build  a   Facebook   following  and   link  to  the   publisher.
  48. 48. Post  images  of   funny,  extreme,   or  engaging   content,  and   invite  friends.
  49. 49. Boost  posts  for   as  liQle  as  $1  a   day  to  aQract   Likes.
  50. 50. Invite  people   who  Like  your   posts  to  also   Like  your  page.
  51. 51. Bourbon!
  52. 52. Empanadas!
  53. 53. 53
  54. 54. 54
  55. 55. 55
  56. 56. 56
  57. 57. Case  Study  #2
  58. 58. Use similar websites using blog search engines: http://www.similarsites.com/ 61
  59. 59. 62
  60. 60. 63
  61. 61. Use similar websites using blog search engines: http://www.google.com/ blogsearch 64
  62. 62. 65
  63. 63. Use the following search terms: [topic] guest post by [topic] article by [topic] “write for us” [topic] “contribute to” [topic] intitle:“submit” + inurl:blog 66
  64. 64. Test  their      strength! 67
  65. 65. 68
  66. 66. 69
  67. 67. 70
  68. 68. 71
  69. 69. 72
  70. 70. 73
  71. 71. To pitch a guest post, read about 5 to 10 articles on the website (TAKING NOTES!!!). Read through the articles and comments to get an idea of what type of information the community wants to consume. Create an outline of potential story ideas as you read. 74
  72. 72. Then write the story. Write the first draft in 15 to 30 minutes – time yourself. Add information substantiating your arguments, images, and other amendments. Have at least 3 good pieces of great content waiting for people who click on your link(s). 75
  73. 73. On your website have prominent subscription options above the fold – upper left or right. RSS Subscription Email Newsletter Twitter Profile Facebook Page YouTube Channel 76
  74. 74. Then send the guest post as a text attachment with corresponding HTML tags that autonomously add your images and links. 77
  75. 75. 78
  76. 76. 79
  77. 77. 80
  78. 78. 81
  79. 79. Start public or private conversations on social media, email, phone, or in person with people for whom you’d like to write or people you want to write about your brand. Focus on their interests instead of yours. 82
  80. 80. Comment on what they’re posting and they’re interests. Try to build a solid relationship before pitching your idea. 83
  81. 81. Limit the amount of times you write for one publication, unless every time you write there you get new subscribers; or you're getting paid. Your work will typically be read by the same people, and most people who didn't subscribe the 1st time, won't subscribe the 2nd and 10th time unless it’s a huge site: 100k+ subscribers. 84
  82. 82. Links = Building Relationships WIN WIN Make friends and partners. Ideal mindset "What can I do for you?" 85
  83. 83. Links = Building Relationships WIN WIN Make friends and partners. Ideal mindset "What can I do for you?" 86
  84. 84. Private  Blog       Networks 87
  85. 85. Create  your  own   network  of  blogs  and   link  back  to  your   business  website. 88
  86. 86. Find  them:     Namecheap  Auctions   PRNator   GoDaddy  Auctions    NameJet 89
  87. 87. Or  you  could  rent   domains  from  various   services  on  the  web:     LinksManagement.com   Posirank.com   RankPlay.com   90
  88. 88. Look  for  the  following   metrics  on  Majestic.com     Trust  Flow:  10   Citation  Flow:  10 91
  89. 89. 92
  90. 90. 93
  91. 91. The  Study  of   Popular   Sections
  92. 92. 95
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  100. 100. 106
  101. 101. 107
  102. 102. 108
  103. 103. 109
  104. 104. Want  more? 120
  105. 105. @notifyneal 121
  106. 106. ROI •  Average queries 128 •  Products 5000 •  Keyword varieties 5 •  Search volume 3,200,000 •  Proportion of Search Volume 60% •  Traffic 1,920,000 •  Conversion rate 0.5% •  Conversions 9,600 •  Amount per conversion $45 •  Revenue per month $432,000 122

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