Be the first to like this
Presentation for a paper delivered at the 2012 Floodplain Management Association Conference held at Batemans Bay, Australia. The paper was presented by Neil Dufty of Molino Stewart Pty Ltd and Dr Mel Taylor and Garry Stevens from the Disaster Response and Resilience Research Group, University of Western Sydney.
The paper notes the necessity for those involved in floodplain management and emergency management to utilise education, communications and engagement (ECE) in their activities. It then presents social research findings that show that people are not always receptive to ECE programs provided by authorities.
The paper examines psychological research particularly related to flood preparedness and identifies three main psychological profiles: 'customers', 'visitors' and 'experts'.
The paper concludes by suggesting that ECE activities need to be tailored differently to each of the three psychological profiles.