Academic ePortfolios Blogging Your Way To University Admission
Topics• What Is Blogging• Creating A Blog• Turning Your Blog Into An Online ePortfolio• Crafting Your Personal Brand• Differentiating Yourself And Communicating Your Personal Brand• Blogging And Online Etiquette• Social Media: Responsible And Effective Use
What Is Blogging?• A blog is a type of website that is usually arranged in chronological order from the most recent „post‟ (or entry) at the top of the main page to the older entries towards the bottom.• There are really no restrictions on the form of content being posted. A blog is accessible from any browser and consists of an empty form box into which the blogger can post anything: text, images, media objects, and other data.• Blogs are typically updated daily using software that allows people with little or no technical background to update and maintain the blog.
Creating A Blog• At it‟s simplest, the process of creating a blog takes only 3 steps:1. Acquiring a URL or domain name2. Buying hosting on a server3. Installing blogging software• If your URL is your address, hosting is like renting an apartment, and your content is what goes inside.• WordPress is currently the world‟s top blogging software and content management system.• Once created, a blog can be customized with different themes, color schemes, plug-ins and widgets.
Turning Your Blog Into An ePortfolio • While blogs were originally considered an electronic form of a journal, technology has made the number of possible uses for a blog almost endless. • Currently, one of the most popular uses is as an ePortfolio, a platform that reflects the individual skills, interests, and general qualities of the owner/blogger. • Blogs and ePortfolios have become so customizable that they are now one of the most effective ways to communicate both personal and professional brands. • So who uses blogs and ePortfolios?
Turning Your Blog Into An ePortfolio Businesses
Turning Your Blog Into An ePortfolio Restaurants
Your Personal Brand• Your personal brand is the way in you‟re perceived by other people.• Creating a unique personal brand which attracts positive attention is what will set you apart in the eyes of admissions officers.• “Remember you have one competitive advantage that can not be replicated – You. No one can ever duplicate your personality, the way you do business and your attitude towards other people. Projecting your personality is a powerful competitive advantage, branding message and business tool that you should be using every day.” – Yaro Starak
Crafting And Communicating Your Personal Brand• While a well-rounded application is important, admissions officers want to see the skill or passion that makes you unique.• An ePortfolio is a place where you can present your expertise and/or passion about certain topics, ideas, and events.• Using an ePortfolio is a much more humble yet creative avenue to display awards, achievements, and general knowledge.• Your expertise and passion can be further proven by a growing and dedicated following.
Blogging And Online Etiquette• Blogging is a very free style of writing, often just the authors thought flow in written form.• This allows for the blogger‟s personality to come through to the reader, which is important when trying to present a unique picture of yourself to admissions officers.• Just like with a college application, however, poor writing and low-quality content reflect negatively on your image and could disrupt your branding message.
Social Media: Responsible & Effective Use• With hundreds of millions of users, Social Media is one of the most effective ways of promoting both your personal brand and your ePortfolio.• Many university admissions officers now view social media or networking profiles to learn more about a student.• When used correctly, Social Media is a valuable tool that can help reinforce a consistent message to admission officers.• Tailoring social media profiles and promoting professional and engaging content across your networks is essential in defining yourself online, supporting your ePortfolio, and representing your personal brand.