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A story of my incoming product using LeanStartup

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Talk for Agile Tour Toulouse 2013, France.
http://teammood.com

Published in: Technology, Business
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A story of my incoming product using LeanStartup

  1. 1. A STORY OF MY PRODUCT Using LeanStartup
  2. 2. WHO AM I Nicolas Deverge @ndeverge Working @ ekito as Software Developer & Agile Facilitator Micro-entrepreneur at night
  3. 3. THE PROBLEM As a developer, I have a kickass idea and I don't know how to start* * apart from coding the whole thing with the coolest technologies
  4. 4. VALIDATE THE IDEA "If I had asked people what they wanted, they would have said faster horses." Henry Ford
  5. 5. LEANSTARTUP TO THE RESCUE "We must learn what customers really want, not what they say they want or what we think they should want" @ericries
  6. 6. LEANSTARTUP TO THE RESCUE
  7. 7. THE IDEA
  8. 8. THE LEAN CANVAS
  9. 9. MY OBJECTIVES ★ Rule the world ! ★ Build something of my own ★ Learn new things ★ Money ?
  10. 10. LET’S SHOW A MVP
  11. 11. ANNOUNCE
  12. 12. WHO CLICKS ON THE LINK ?
  13. 13. THE LANDING PAGE
  14. 14. WHO GIVES HIS EMAIL ?
  15. 15. MEASURE
  16. 16. MEASURES The Funnel : AARRR “Pirate metrics” by Dave McClure
  17. 17. SOME STATS In 24 hours ★ About 400 unique visitors ★ About 70 registrations Conversion rate of 17,5 %
  18. 18. BUT IT’S NOT SUFFICIENT Why does people give their emails ?
  19. 19. LEARN
  20. 20. LET’S ASK TO AN EXPERT Ash Me
  21. 21. GET OUT OF THE BUILDING !* Let’s start a survey ★ Email to 100 people ★ About 40 answers * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
  22. 22. GET OUT OF THE BUILDING !* * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
  23. 23. GET OUT OF THE BUILDING !* JUG’s prez * Customer Development by Steve Blank’s “The Four Steps to the Epiphany”
  24. 24. WHAT I LEARNED SO FAR ★ People take time to give you feedback ★ People kinda want to be a part of the story ★ People do not consider your emails as spam
  25. 25. MY OBJECTIVES ★ Rule the world ! ★ Build something of my own ★ Learn new things ★ Money ?
  26. 26. THE PLAN NOW
  27. 27. START YOUR OWN !
  28. 28. EXCUSES
  29. 29. I HAVE NO IDEA
  30. 30. IT’S NOT THE RIGHT TIME
  31. 31. IT TAKES TIME
  32. 32. IT COSTS MONEY A theme on http://wrapbootstrap.com 6$ A domain name 10$ Hosting on Heroku free Some passionate time to build it priceless !!
  33. 33. START NOW !
  34. 34. BOOKS
  35. 35. YES YOU CAN! Got an idea and a bit of free time? Start now! You will: learn new things enjoy doing your stuff meet new people • • • The riskiest thing: success!
  36. 36. QUESTIONS ?

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