dmp Marketing presentation

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Decription of dmp Marketing and the services provided

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dmp Marketing presentation

  1. 1. dmp Marketing<br />Who are we?<br />
  2. 2. Philosophy<br />From a to b, from point to point, that is what dmp Marketing stands for. It is all about reaching goals and results, something concrete. This could be more exposure, or concrete sales activity. <br />Marketing is closely connected to sales. <br />
  3. 3. The Issues <br />Positioning, what is my place in the market?<br />Who are my customers?<br />How do I get better RoI from sales?<br />How do I finish my activities on time?<br />
  4. 4. Return on Investment (1)<br />RoI or RoO, Return on Objectives<br />ALWAYS set objectives for activities:<br />SMART Specific Measurable Attainable Relevant Time-bound<br />Most tangible with lead generation<br />
  5. 5. Return on Investment (2)<br /><ul><li>Delivery!
  6. 6. Filled pipeline
  7. 7. Web maintenance & update
  8. 8. Free publicity
  9. 9. Social media and new online services
  10. 10. Presentations
  11. 11. Experience in creating visionary & strategic documents</li></li></ul><li>Marketing Tools<br />Advertising<br />Mass<br />(e)DM/TM<br />Web<br />Social Media<br />PR/PA<br />Internal Comms<br />Events<br />Customer Retention<br />Sales<br />Individual<br />Non-personal<br />Personal<br />
  12. 12. Services<br />PR/Analysts – Lead Generation – Web – Internal Comms – Customer Retention – Events – Collateral – Social Media – Online<br />(Click on image for more information)<br />
  13. 13. Example: Revenue Generation<br /><ul><li>Revenue generation by filling the pipeline through lead generation
  14. 14. Lead generation means:
  15. 15. Web/SEO/Traffic generation
  16. 16. Telemarketing
  17. 17. (email) Direct Marketing
  18. 18. Events/seminars/conferences
  19. 19. Organising events, such as:
  20. 20. Conferences or customer meetings
  21. 21. (Shared) exhibitions with partners or dealers</li></li></ul><li>Why dmp Marketing?<br />All-round marketing expertise<br />Network within IT analyst community<br />B2B specialist, both in box- and solutions sales<br />Experience with direct and indirect sales models<br />Business development experience<br />Extensive international marketing experience<br />
  22. 22.
  23. 23. For more information:<br />http://www.dmp-marketing.eu<br />info@dmp-marketing.eu<br />

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