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Psychology of A Modern Day UX Design

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In order to attract more clients, and in order to keep all the ones you already have, you should facilitate and work on getting the best UX design you can. However, understand that you are not the only one who thinks in this manner. Programmers, designers, coders, and in general anyone who wants to create something using computers already understands this. Put simply – you need to find a way to stand out. Whatever you have at your disposal, you need to use it.

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Psychology of A Modern Day UX Design

  1. 1. Psychology of A Modern Day UX Design In order to attract more clients, and in order to keep all the ones you already have, you should facilitate and work on getting the best UX design you can. However, understand that you are not the only one who thinks in this manner. Programmers, designers, coders, and in general anyone who wants to create something using computers already understands this. Put simply – you need to find a way to stand out. Whatever you have at your disposal, you need to use it. Every single resource, asset, and a piece of information. Keeping all this in mind, there is one bit of information that is rarely used. Namely, we are talking about the psychological and emotional aspects that stand behind a modern UX design. People have problems with this idea. Some don’t know anything about it, while others feel it’s a bit…cold, a bit clinical. In fact, no matter how much coding and programming it requires, UX design is still something of an art.
  2. 2. So, moving away from something that is simply creative, to focusing on a clinical notion like psychology is not welcomed warmly by all. However, what these people fail to grasp is the fact that psychology is behind every design choice that works. Every single thing that can elicit a reaction in people, that can get them to remember your product, or to find it easy to use, is based on ancient parts of our brains. It is this framework that you need to understand and tap into if you want to get the best results. This concept is about understanding what makes people tick, what makes people make the choices they make, and why do they make them. You want to figure out what draws peoples attention, and what overwhelms people, what makes your users frustrated. By understanding these notions, you will have a much deeper knowledge, and effective, behind all of your design choices. Colors have this amazing feature of directly influencing our emotions and moods. Furthermore, this all has an evolutionary background (to the extent that we understand this, of course). For example, we associate green with nature, quite obviously, because trees, plants, vegetation – it’s all green. Red is life and aggression because it’s the color of blood, yellow is warm and soothing due to being the color of the Sun, etc. By utilizing every color, shade, and contrast, you can elicit exactly the reaction you want from your consumers. Now, without going into too much detail, understand that all colors have, roughly defined, three elements. Contrast is having one color be the exact opposite of another one on the color wheel. Complementation is a feature where two different colors complement each other, instead of clashing with each other. Finally, we have vibrancy.
  3. 3. This is, to put it simply for the purposes of this article, the shade of the color. So, the difference between lighter and darker colors, where lighter shades are energizing, while darker ones are soothing and relaxing. The reason all of this is important is that there is a ninety-second window where people receive an impression about a certain product. In fact, studies have shown that red, yellow, and orange provide a stimulating effect on people when taking certain medication, even though it was all the same medication, colored differently. So, for example, red is energizing, it increases blood circulation, and is associated with power. It attracts and pulls attention in, but it also serves as a warning. It can call attention to a certain point you want your users to be aware of. However, it can incite anger. So, if you want to draw attention to something when using red, understand that most likely this attention will be negative. However, dark red gives off a sense of power and stability, while bright red is all about urgency and speed. On the other hand, black can be both an excellent dominant and supportive color. Standing alone, it gives off an air of sophistication and domination. It can also seem dreary and depressive. When compared with white, it is an excellent choice for minimalist designs. Blue gives people a feeling of certainty and reliability in darker shades, and associations of openness when going with lighter variants. Light blue is cheery and happy, while dark blue is melancholic and sleepy. Yellow, on the other hand, is enthusiasm and energetic, if not the most energetic. However, if you go with a golden, darker yellow, you can facilitate the emotions of antiquity and class. Dark yellow with black gives off an especially regal look. White is pure at best, sterile at worst. It’s difficult to use and needs to be handled carefully.
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