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In order to attract more clients, and in order to keep all the ones you already have, you should facilitate and work on getting the best UX design you can. However, understand that you are not the only one who thinks in this manner. Programmers, designers, coders, and in general anyone who wants to create something using computers already understands this. Put simply – you need to find a way to stand out. Whatever you have at your disposal, you need to use it.