WordPress is a blogging software as well as a framework for web development. It’s an open source software written in PHP. WordPress currently shares around 40% of all the open source software landscape.
How To Develop a Profitable Ecommerce Store With WordPress
How to Develop a Profitable Ecommerce Store
WordPress is a blogging software as well as a framework for web
development. It’s an open source software written in PHP.
WordPress currently shares around 40% of all the open source
WordPress is a software which manages all the content that people
post on their websites. Either you start a blog about your passion
or an Ecommerce website to sell your products online, WordPress
is a place where you go. It is the world’s most popular open source
content managing software. Creating a website on WordPress is
easier than any other open source platform. It is a free open source
content management system based on PHP and MySQL.
WordPress was launched on 27th of March in 2003 and since then
it has seen continuous improvement and development. According
to a survey, there are over 172 million estimated websites which
are using WordPress right now.
You must be wondering what makes wordpress so popular among
users, we will tell you the reason behind its popularity.
WordPress has loads of cool themes to choose from and it also
has thousands of pulgins that add functionality to your site.
It is easier to use than other open source softwares.
It allows users to create any type of website and it can even be
used by beginners.
If you’re thinking of creating a website and discuss it with
anyone, it is most likely of them to ask you to create a website on
Many big companies are using WordPress and its popularity is
increasing with every passing day.
The popularity of WordPress speaks for itself. Let us see how to
develop an Ecommerce store with WordPress.
1. Install WordPress
Of course, the first step is to install WordPress. First, you will
have to purchase a hosting plan and the hosting company will
provide you a link to your hosting account from where you can
Once you log in, search for a section labeled WordPress Install,
one-time Installers or something similar. Click on the WordPress
option and follow the instructions.
A screen will be loaded which will ask you to enter your site’s
name and description, a username and password of your choice
and also an e-mail address. Fill in all the necessary details and
click the Install button.
Once WordPress is installed, you can log in to your WordPress
dashboard and visit URL yoursitename.com/wp-admin, now
replace it with your domain name. Then enter the username and
password you created previously.
2. Catchy Domain Name
Your domain name is how customers will find about your website.
Here are some points to keep in mind while keeping your domain
Do keywords research. Domains which include these will
have a better ranking at Google.
Keep your domain name as short as possible as the lengthy
name might be mistyped by customers.
Secure all domains such as .com, .net etc to keep the copycats
The Domain name should be meaningful and not childish or
immature. As immature interpretations of the domain will not
look good and eye-catching.
The Domain name should be easy to pronounce. Even a
toddler should be able to say it.
You can take the help of a tool like DomainWheel to help
you in finding an original and available domain name.
3. Install WooCommerce
Install WooCommerce and unable e-commerce functionality
at your site.
WooCommerce is the best Ecommerce plugin for WordPress. With
WooCommerce you can turn your site into a complete and fully
functional Ecommerce website.
After installing WooCommerce plugin, select a WordPress
theme which is compatible with WooCommerce. Themes
control the design and output of your functionality. You need
to have a theme which can be designed, updated and give you
the website that you visioned for. It has support and it is
versatile as well but on top of all, it’s free!
Now to add your first product, use the product tab in your
WordPress Admin Center. It will guide you through the
process, step by step.
WooCommerce has been launched by the same company which
has launched WordPress.com and it supports WordPress.org
4. Note Down Your Business Plan
While creating an online store on WordPress, you need to note
down your business plans first which lays out your vision for your
business which includes which products to sell, acquiring
inventory, creating and marketing of website, growing your
market share, dealing with legal documents, handling taxes and
other operating costs, managing Accounts etc.
As you note down your business plan, you will also come to know
about where you are lacking and other problems and ideas that
hadn’t occurred to you. These will help you focus more and in a
more productive way.
5. Content and SEO Should be Precise.
In the case of an Ecommerce website, the more content you write,
the more people will visit your website. If you write a lot in an
SEO-friendly way, visitors will come. You need search engines to
attract customers who are ready to make a buying decision on
your online store. In order to do this, you need to write a lot of
You can use SEO-friendly content to attract new customers by
using proper keywords for your business plan, do additional
research to find appropriate keywords for each product. While
choosing your first keywords, you must be selective and choose
the keywords wisely, create blogs and articles that teach customers
about how to use your products and write about other details about
the products such as its features, it’s usage and other necessary
information. Also ensure that every page of your site has
appropriate page titles, meta descriptions, image description,
URL, Alt tags and content that is easy to read and understand by
users. Don’t write very complicated content as the readers might
find it difficult to understand. Keep it precise and straight to the
6. Facebook and Instagram Ads
Facebook has always been a popular platform for advertising your
business and letting people know about it. Advertising your
brand’s Facebook page or products is an excellent way to let
people know about your brand as they will see your ad on their
newsfeed. A lot of people use Facebook everyday and as we use,
we see a lot of Ads keep coming while you scroll through it and
we even get influenced by those Ads and may think of buying
those products. Same like that, people might get interested in your
brand and products through ads and there is a good probability
that they will visit your website through the ad.
Instagram has also become a platform for advertising lately. It
even has business tools which let you advertise your products and
charges you for the same. Your ad reaches a wider audience and
more and more people can come to know about your brand,
products or website.
Through social media advertising, as more people will come
across the ad, they even share it with their friends and the views
on the ad will increase respectively.
Advertising through Facebook and Instagram can grow the traffic
on your website or store. As more and more people will visit, the
traffic will increase.