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Getting hyped for
hoopla!
Tues., April 19, 2016
One Public Library’s First Adventure with
Streaming Digital Content
WHAT I’LL COVER…
Why we chose Hoopla
Working with Hoopla
Marketing/PR
Community Response/Circulation
Pros
Cons
Fit with ph...
WHY HOOPLA?
WORKING WITH
HOOPLA
Overview video
https://vimeo.com/88663549
WORKING WITH HOOPLA
MARKETING/PR
Hoopla Community
--Message Board for
Hoopla Libraries with News,
Idea Sharing, etc.
FREE Marketing Materials
...
COMMUNITY RESPONSE
Went “live” in Oct. 2015
Staff “Buy In”
Series of “Hoopla Help Sessions”
--Staff available to help peop...
CIRCULATION
0
50
100
150
200
250
300
350
Sept.
2015
Oct.
2015
Nov.
2015
Dec.
2015
Jan.
2016
Feb.
2016
Mar.
2016
0
20
40
60...
PROS
For the Patrons
Easy to use
No waiting (unlike OverDrive and OneClick Digital)
Music: entire album for each checkout
...
PROS
For the Staff
Easily Customizable (create lists relating to local interest)
Access to Entire Collection
Great reporti...
CONS
Hoopla on a computer—not intuitive
Hoopla on mobile app—limited account functions
TV Shows: Only one episode per chec...
FIT WITH PHYSICAL COLLECTION
Music collection: significantly expands our physical collection
(and the content is much more...
WHAT’S NEXT?
Monthly circulation increased on April 4th
--started with 3 per month, increased it to 5
Keep marketing the s...
QUESTIONS?
If you have Hoopla, what has worked for you? What are your
challenges?
Questions for me?
THANK YOU!
Julie Raynor
High Point Public Library
Readers’ Services Supervisor
Facilitator of Digital Download Programs
an...
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Getting Hyped for Hoopla!

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Published on

TNT Webinar from April 19, 2016.

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Getting Hyped for Hoopla!

  1. 1. Getting hyped for hoopla! Tues., April 19, 2016 One Public Library’s First Adventure with Streaming Digital Content
  2. 2. WHAT I’LL COVER… Why we chose Hoopla Working with Hoopla Marketing/PR Community Response/Circulation Pros Cons Fit with physical collection What’s next? Questions
  3. 3. WHY HOOPLA?
  4. 4. WORKING WITH HOOPLA Overview video https://vimeo.com/88663549
  5. 5. WORKING WITH HOOPLA
  6. 6. MARKETING/PR Hoopla Community --Message Board for Hoopla Libraries with News, Idea Sharing, etc. FREE Marketing Materials Press Release Templates, etc. Access to Art Assets Branding Assistance
  7. 7. COMMUNITY RESPONSE Went “live” in Oct. 2015 Staff “Buy In” Series of “Hoopla Help Sessions” --Staff available to help people get started and answer questions Readers’ Services Desk --Main contact point for Hoopla questions Initial Response: Very Positive
  8. 8. CIRCULATION 0 50 100 150 200 250 300 350 Sept. 2015 Oct. 2015 Nov. 2015 Dec. 2015 Jan. 2016 Feb. 2016 Mar. 2016 0 20 40 60 80 100 120 140 audiobook circs ebook circs comic circs movie circs music circs television circs Monthly Circs. So Far Monthly Circ. By Format
  9. 9. PROS For the Patrons Easy to use No waiting (unlike OverDrive and OneClick Digital) Music: entire album for each checkout Audiobooks: checkout for 21 days (OverDrive is 14 and OneClick Digital is 7) Broad selection in each format and content is being added constantly Good Help/FAQ page
  10. 10. PROS For the Staff Easily Customizable (create lists relating to local interest) Access to Entire Collection Great reporting tools Easily accessible marketing assets: logos, images Very responsive customer support They understand libraries and patrons
  11. 11. CONS Hoopla on a computer—not intuitive Hoopla on mobile app—limited account functions TV Shows: Only one episode per checkout No sample or preview option Viewing movies/TV shows on TV screen is limited
  12. 12. FIT WITH PHYSICAL COLLECTION Music collection: significantly expands our physical collection (and the content is much more current) Movies and TV shows: broadens our selection Audiobooks: most popular collection in Hoopla Broadens our selection General: access to titles with no concern for staff about theft, damage, missing discs for Books on CD, etc.
  13. 13. WHAT’S NEXT? Monthly circulation increased on April 4th --started with 3 per month, increased it to 5 Keep marketing the service --new Hoopla for Kids option (limit selection to titles appropriate for kids 12 and under) Refer users of our other digital services to Hoopla Provide feedback to Hoopla about the limitations of the service
  14. 14. QUESTIONS? If you have Hoopla, what has worked for you? What are your challenges? Questions for me?
  15. 15. THANK YOU! Julie Raynor High Point Public Library Readers’ Services Supervisor Facilitator of Digital Download Programs and Services julie.raynor@highpointnc.gov

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