Social Media Contests: A Perspective

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Everyone wants to make a splash with their brand and contests and sweepstakes are usually first in line when it comes to that.

See how you can take a traditional contest and make it SOCIAL!!

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Social Media Contests: A Perspective

  1. 1. Social Media Contests<br />The Rules of Engagement<br />
  2. 2. Social Media Drives Brand Affinity<br />
  3. 3. Social Media Contests<br />
  4. 4. Social Media – ‘Current Experience’<br />Leverage the current social channels to promote engagement through unique campaigns and drive further awareness of the product using social media & online media together!<br />
  5. 5. Social Media Sweepstakes: The Rules<br />Social media contests need to ignite excitement, be genuine & fun! <br />Will this contest significantly contribute to your overall customer base?<br />Social media contests should include 5 tips:<br />Should meet a specific marketing goal<br />Be creative (video contests, personal stories, photo contests, UGC related)<br />Leverage social channels (Facebook, Twitter, YouTube, Flickr)<br />Finish the contest (don’t go too long, typical contest runs 4-6 weeks)<br />Measure the contest <br />
  6. 6. Marshall’s - $5,000 Wardrobe Contest<br /><ul><li>Contest requires you to become a fan of the page to enter
  7. 7. Answer a question based on the campaign’s online videos gets you a key, each key earned, $1 is donated to charity
  8. 8. Each successful entry has the fan come back to the Fan Page every Wednesday to see if their key unlocks a ‘virtual wardrobe’ worth $1,000
  9. 9. Live, interactive grand prize event was streamed from NYC and brought to everyone via Ustream
  10. 10. Can watch event on:
  11. 11. Marshall’s Fan Page
  12. 12. Marshallsonline.com
  13. 13. Fashion bloggers (Influencers)</li></li></ul><li>Social ‘MEDIA’ Engagement<br /><ul><li>TV spots tagged with a ‘drive to’ Marshalls’ Facebook page
  14. 14. Included voiceover
  15. 15. Homepage buy-outs on top blogger websites such as perezhilton.com
  16. 16. Facebook Engagement Ads
  17. 17. Become a Fan video unit to showcase this week’s opportunity (behind the scenes extension of TV spot)
  18. 18. Become a Fan event ads to help users invite their friends to the April 28th LIVE grand prize event</li></li></ul><li>Contact For More Information<br />Nicholas Cifuentes<br />email: nicholas.cifuentes@gmail.com<br />cell: 843 817 3435<br />website: http://www.nickcifuentes.com<br />

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