Social Media Contests<br />How to Make Your Online Sweepstakes SOCIAL<br />
Not Social<br />
Your Contest – Make It Social!<br />Integrate additional entry points by allowing a user to sign-up using Twitter and Face...
Follow us on Twitter</li></li></ul><li>Your Contest – Enter with Twitter<br /><ul><li>After the user enter with their name...
Send a tweet and link back to that user’s profile page promoting the contest and/or brand</li></li></ul><li>Your Contest –...
Requires placing the contest within a custom Tab on your FacebookPage
Sends a status update and link back to that user’s profile page promoting the contest and/or brand</li></li></ul><li>Your ...
Lives and functions right within the Facebook Page as a Tab
Brand can default users who are not fans of the page to that particular Facebook Tab</li></li></ul><li>Your Contest – Inte...
Keep user connected to the brand through other offers
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How to Make Your Online Sweepstakes/Contest Social

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It's important that you make your online sweepstakes or contest more social and that can only be done by connecting user social channels with your brand experience.

This presentation helps show the elements needed to create a successful contest platform that will drive not only engagement and viral activity, but sales and conversions through the roof!!

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How to Make Your Online Sweepstakes/Contest Social

  1. 1. Social Media Contests<br />How to Make Your Online Sweepstakes SOCIAL<br />
  2. 2. Not Social<br />
  3. 3. Your Contest – Make It Social!<br />Integrate additional entry points by allowing a user to sign-up using Twitter and Facebook<br />Create buttons to allow a user to follow your social channels:<br /><ul><li>Fan us on Facebook
  4. 4. Follow us on Twitter</li></li></ul><li>Your Contest – Enter with Twitter<br /><ul><li>After the user enter with their name and email, create an entry point by having a user enter their Twitter handle and password, along with the choice to choose one of three different pre-determined tweets
  5. 5. Send a tweet and link back to that user’s profile page promoting the contest and/or brand</li></li></ul><li>Your Contest – Enter with Facebook<br /><ul><li>Allow a third entry by having a user send an update to their Facebook profile by entering their username
  6. 6. Requires placing the contest within a custom Tab on your FacebookPage
  7. 7. Sends a status update and link back to that user’s profile page promoting the contest and/or brand</li></li></ul><li>Your Contest – Facebook Page Contest Tab<br /><ul><li>New Facebook Sweepstakes rules requires the contest page to be placed within a Facebook Tab on the your Facebook Page if you want to use Facebook as an entry point
  8. 8. Lives and functions right within the Facebook Page as a Tab
  9. 9. Brand can default users who are not fans of the page to that particular Facebook Tab</li></li></ul><li>Your Contest – Integrate Product Offers<br /><ul><li>Integrate offers of other branded products into the form process
  10. 10. Keep user connected to the brand through other offers
  11. 11. Increase clicks back to the main brand website</li></li></ul><li>Your Contest – Contest Emails<br /><ul><li>Optimize contest emails for social sharing
  12. 12. Integrate Chiclets so that users can go to your other social properties
  13. 13. Enable the ability to become a fan or follower within the email:
  14. 14. Facebook
  15. 15. Twitter</li></li></ul><li>Social Media Contests - Conclusion<br /><ul><li>Create engaging platforms that rise to the occasion and capture all aspects of a social media user
  16. 16. Social Media Giveaway Contests:
  17. 17. Creates buzz
  18. 18. Brand awareness
  19. 19. Increases friends & fans tremendously!
  20. 20. Tie together seamless social integration</li></li></ul><li>Contact For More Information<br />Nicholas Cifuentes<br />email: nicholas.cifuentes@gmail.com<br />cell: 843 817 3435<br />website: http://www.nickcifuentes.com<br />

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