In order to bridge the gap between data and decisions, it’s important to support your marketing intelligence with a sound framework that can help drive trends and insights that make a difference. Whether it’s too little data or too much data, marketers are frequently trapped in confusion when it comes to learning the performance of their actions. An analysis tends to be shrouded in confusion and be counterproductive to what your leadership team needs, which is crisp, actionable insights they can make a difference with.
To start, here are 6 Key Pillars to Build Focus and stories that will give your audiences meaning and insightful takeaways that will influence your leadership team.
Please see the entire blog post here: http://www.slideshare.net/ncifuentes/data-storytelling-6-pillars-to-organize-your-analytical-approach