I was asked to give a five minute presentation at a Producer’s Guild of America event recently on Snapchat and their influence in the area of mobile video.
Five minutes isn’t much time to talk about the future of mobile video, one of the hottest topics in advertising. It’s estimated that spending will reach $6 billion in the US by 2018, representing about half of the total online video ad spend.
But when I sat down to think more about, over lunch at Chipotle in fact, the answer was right in the palm of my hand.
Snapchat (and mobile video) is like a burrito, take it wherever you want, put anything in it, it's easily consumed and it disappears when you're done.
It’s true, and I have the research to prove it.