ppolisphere
the plan beyond ppolis

                    Hsiao-hsien Yang (nchild) @ Chili Ideas III

                    T...
Agenda

           The concept & our product
           The market & our model




                    This presentation i...
“We are what we have.”
                Russel W Belk
People, their goods,
and the relationships
between.

                        4
Love Own
  Sold Like Watched

Listened Want Bought
  Need Dislike Read

                       5
Where We Are Standing




© 2008-2009 PPolis Inc. Privileged and Confidential             6
Where We Are Standing




© 2008-2009 PPolis Inc. Privileged and Confidential   ppolis.tw   6
Where We Are Standing




© 2008-2009 PPolis Inc. Privileged and Confidential
                                             ...
Where We Are Going



                        ppolis




© 2008-2009 PPolis Inc. Privileged and Confidential   7
Where We Are Going

                                                             B             C

                        ...
Item Data API
Personal Preference API
Social Recommendation API



                            8
© 2008-2009 PPolis Inc. Privileged and Confidential   9
© 2008-2009 PPolis Inc. Privileged and Confidential   9
CD (797) Lab (61) Game (2) Mac (4) DC (1) Book (372) Mobi (1)
                                        DVD (81)




© 2008-...
Take Your Interests with You




© 2008-2009 PPolis Inc. Privileged and Confidential   10
Take Your Interests with You




© 2008-2009 PPolis Inc. Privileged and Confidential   10
Take Your Interests with You




© 2008-2009 PPolis Inc. Privileged and Confidential   10
Take Your Interests with You




                                                     OpenID




© 2008-2009 PPolis Inc. P...
Retail Sites Go Social




© 2008-2009 PPolis Inc. Privileged and Confidential   11
Retail Sites Go Social




                                                     Owners (2388)   Owners (2388)



         ...
Market Opportunities




© 2008-2009 PPolis Inc. Privileged and Confidential   12
Market Opportunities


           About company information...




© 2008-2009 PPolis Inc. Privileged and Confidential   12
Market Opportunities


           About company information...
                Whom do you trust?




© 2008-2009 PPolis I...
Market Opportunities


           About company information...
                                                     ?
    ...
Market Opportunities (Con't)
                                                     Chart: Marketing Tactics in the Economic...
The General Perception


           “If you build it, he will come.”
           build huge global audiences with a free
  ...
Here Comes Another Bubble




© 2008-2009 PPolis Inc. Privileged and Confidential   15
Here Comes Another Bubble

           You are not facebook




© 2008-2009 PPolis Inc. Privileged and Confidential   15
Here Comes Another Bubble

           You are not facebook
           Even if you are...




© 2008-2009 PPolis Inc. Privi...
Here Comes Another Bubble

           You are not facebook
           Even if you are...
                Click-through rat...
Here Comes Another Bubble

           You are not facebook
           Even if you are...
                Click-through rat...
The Myth of Segmentation




© 2008-2009 PPolis Inc. Privileged and Confidential   16
The Myth of Segmentation


           In theory, marketing textbook must-read




© 2008-2009 PPolis Inc. Privileged and C...
The Myth of Segmentation


           In theory, marketing textbook must-read
           But...TW SNS doing segmentation,
...
The Reality

                    Finding someone like you is hard
                    Monetization usually doesn’t
       ...
One Internet Village, Divided



                                                      Social
                          e-...
One Internet Village, Divided



                                                      Social
                          e-...
One Internet Village, Divided



                                                            Social
                      ...
Platform as an Enabler



      e-comm.                                         Social
      Websites                     ...
Platform as an Enabler



      e-comm.                                         Social
      Websites                     ...
Platform as an Enabler



      e-comm.                                         Social
      Websites                     ...
Platform as an Enabler



      e-comm.                                                     Social
      Websites         ...
Platform as an Enabler

                                                     Needs, Supply
                               ...
Platform as an Enabler

                                                     Needs, Supply
                               ...
Platform as an Enabler

                                                     Needs, Supply
                               ...
Marketers
                                                                  Resources, social
                            ...
Marketers
                                                                  Resources, social
                            ...
Revenue Layers




© 2008-2009 PPolis Inc. Privileged and Confidential   21
Revenue Layers
           Platform layer
                Marketing Analysis Resource
                Segmentation Leads


...
Revenue Layers
           Platform layer
                Marketing Analysis Resource
                Segmentation Leads
  ...
Our Visions


           Everyone counts
           Every penny counts
           Every participant wins



© 2008-2009 PP...
Fund one, let a
thousand bloom...


            Thanks for your attention.
   For more information, please contact hhyang@...
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090718 ppolisphere @ Chili Ideas

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This is a slightly modified version from the one showed Chili Ideas III. Anyone interested in further details can contact us via the following email:
info[at]ppolis.com

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090718 ppolisphere @ Chili Ideas

  1. 1. ppolisphere the plan beyond ppolis Hsiao-hsien Yang (nchild) @ Chili Ideas III This presentation contains privileged or other confidential information.  If you are not the intended recipient, or believe that you have received this  message in error, please do not print, copy, retransmit, disseminate, or otherwise use the information. Also, please delete the copy you received. Thank you.
  2. 2. Agenda The concept & our product The market & our model This presentation is most suitable for potential team members, partners, and investors © 2008-2009 PPolis Inc. Privileged and Confidential 2
  3. 3. “We are what we have.” Russel W Belk
  4. 4. People, their goods, and the relationships between. 4
  5. 5. Love Own Sold Like Watched Listened Want Bought Need Dislike Read 5
  6. 6. Where We Are Standing © 2008-2009 PPolis Inc. Privileged and Confidential 6
  7. 7. Where We Are Standing © 2008-2009 PPolis Inc. Privileged and Confidential ppolis.tw 6
  8. 8. Where We Are Standing © 2008-2009 PPolis Inc. Privileged and Confidential ~/user/nchild 6
  9. 9. Where We Are Going ppolis © 2008-2009 PPolis Inc. Privileged and Confidential 7
  10. 10. Where We Are Going B C A ppolis ppolisphere D G E F Strategic Inflection Point: from a site to an ecosystem © 2008-2009 PPolis Inc. Privileged and Confidential 7
  11. 11. Item Data API Personal Preference API Social Recommendation API 8
  12. 12. © 2008-2009 PPolis Inc. Privileged and Confidential 9
  13. 13. © 2008-2009 PPolis Inc. Privileged and Confidential 9
  14. 14. CD (797) Lab (61) Game (2) Mac (4) DC (1) Book (372) Mobi (1) DVD (81) © 2008-2009 PPolis Inc. Privileged and Confidential 9
  15. 15. Take Your Interests with You © 2008-2009 PPolis Inc. Privileged and Confidential 10
  16. 16. Take Your Interests with You © 2008-2009 PPolis Inc. Privileged and Confidential 10
  17. 17. Take Your Interests with You © 2008-2009 PPolis Inc. Privileged and Confidential 10
  18. 18. Take Your Interests with You OpenID © 2008-2009 PPolis Inc. Privileged and Confidential 10
  19. 19. Retail Sites Go Social © 2008-2009 PPolis Inc. Privileged and Confidential 11
  20. 20. Retail Sites Go Social Owners (2388) Owners (2388) Fans (102) Fans (102) © 2008-2009 PPolis Inc. Privileged and Confidential 11
  21. 21. Market Opportunities © 2008-2009 PPolis Inc. Privileged and Confidential 12
  22. 22. Market Opportunities About company information... © 2008-2009 PPolis Inc. Privileged and Confidential 12
  23. 23. Market Opportunities About company information... Whom do you trust? © 2008-2009 PPolis Inc. Privileged and Confidential 12
  24. 24. Market Opportunities About company information... ? Whom do you trust? Who is a person like me? © 2008-2009 PPolis Inc. Privileged and Confidential 12
  25. 25. Market Opportunities (Con't) Chart: Marketing Tactics in the Economic Downturn Social Networking still the #1 growth area in online marketing even in recession © 2008-2009 PPolis Inc. Privileged and Confidential 13
  26. 26. The General Perception “If you build it, he will come.” build huge global audiences with a free service, and let advertising pay the bills © 2008-2009 PPolis Inc. Privileged and Confidential 14
  27. 27. Here Comes Another Bubble © 2008-2009 PPolis Inc. Privileged and Confidential 15
  28. 28. Here Comes Another Bubble You are not facebook © 2008-2009 PPolis Inc. Privileged and Confidential 15
  29. 29. Here Comes Another Bubble You are not facebook Even if you are... © 2008-2009 PPolis Inc. Privileged and Confidential 15
  30. 30. Here Comes Another Bubble You are not facebook Even if you are... Click-through rate as low as 0.01% © 2008-2009 PPolis Inc. Privileged and Confidential 15
  31. 31. Here Comes Another Bubble You are not facebook Even if you are... Click-through rate as low as 0.01% Demographic data indifferent © 2008-2009 PPolis Inc. Privileged and Confidential 15
  32. 32. The Myth of Segmentation © 2008-2009 PPolis Inc. Privileged and Confidential 16
  33. 33. The Myth of Segmentation In theory, marketing textbook must-read © 2008-2009 PPolis Inc. Privileged and Confidential 16
  34. 34. The Myth of Segmentation In theory, marketing textbook must-read But...TW SNS doing segmentation, please raise your hand! © 2008-2009 PPolis Inc. Privileged and Confidential 16
  35. 35. The Reality Finding someone like you is hard Monetization usually doesn’t come along with popularity Social marketing is more easy to say than do © 2008-2009 PPolis Inc. Privileged and Confidential 17
  36. 36. One Internet Village, Divided Social e-comm. Websites Networks & others © 2008-2009 PPolis Inc. Privileged and Confidential 18
  37. 37. One Internet Village, Divided Social e-comm. Websites Networks & others NT$311.6B ARO: 13581 © 2008-2009 PPolis Inc. Privileged and Confidential 18
  38. 38. One Internet Village, Divided Social e-comm. Websites Networks & others NT$311.6B NT$6.9B ARO: 13581 ARO: 2490485 / 689773 © 2008-2009 PPolis Inc. Privileged and Confidential 18
  39. 39. Platform as an Enabler e-comm. Social Websites Networks © 2008-2009 PPolis Inc. Privileged and Confidential 19
  40. 40. Platform as an Enabler e-comm. Social Websites Networks © 2008-2009 PPolis Inc. Privileged and Confidential 19
  41. 41. Platform as an Enabler e-comm. Social Websites Networks Item Data © 2008-2009 PPolis Inc. Privileged and Confidential 19
  42. 42. Platform as an Enabler e-comm. Social Websites Networks Item Data Interests in Goods © 2008-2009 PPolis Inc. Privileged and Confidential 19
  43. 43. Platform as an Enabler Needs, Supply Matching + Collective Filtering e-comm. Social Websites Networks Item Data Interests in Goods © 2008-2009 PPolis Inc. Privileged and Confidential 19
  44. 44. Platform as an Enabler Needs, Supply Matching Traffic + Collective Filtering e-comm. Social Websites Networks Item Data Interests in Goods © 2008-2009 PPolis Inc. Privileged and Confidential 19
  45. 45. Platform as an Enabler Needs, Supply Matching Traffic + Collective Revenue Filtering e-comm. Social Websites Networks Item Data Interests in Goods © 2008-2009 PPolis Inc. Privileged and Confidential 19
  46. 46. Marketers Resources, social feeds, etc. e-comm. Social Websites Networks Data or revenue contributions Developers © 2008-2009 PPolis Inc. Privileged and Confidential 20
  47. 47. Marketers Resources, social feeds, etc. e-comm. Social Websites Networks Data or revenue contributions Developers © 2008-2009 PPolis Inc. Privileged and Confidential 20
  48. 48. Revenue Layers © 2008-2009 PPolis Inc. Privileged and Confidential 21
  49. 49. Revenue Layers Platform layer Marketing Analysis Resource Segmentation Leads © 2008-2009 PPolis Inc. Privileged and Confidential 21
  50. 50. Revenue Layers Platform layer Marketing Analysis Resource Segmentation Leads Application layer Target ADs e-Commerce Commissions Marketing Campaign © 2008-2009 PPolis Inc. Privileged and Confidential 21
  51. 51. Our Visions Everyone counts Every penny counts Every participant wins © 2008-2009 PPolis Inc. Privileged and Confidential 22
  52. 52. Fund one, let a thousand bloom... Thanks for your attention. For more information, please contact hhyang@ppolis.com

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