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Social media

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Resources

http://chiperoni.ch/wordpress/2012/03/preparing-my-next-social-media-talk/

http://www.slideshare.net/sufranke/social-media-einstieg-lets-talk-about-everything-11852986

http://elise.com/web/a/be_a_thought_leader.php
http://www.davidmeermanscott.com/documents/New_Rules_of_PR.pdf

http://www.slideshare.net/sufranke/cls-communications-mut-zum-netzwerken-20
http://www.chrisbrogan.com/while-others-paint-the-trim/

http://gapingvoid.com/so

http://gapingvoid.com/2007/12/31/social-objects-for-beginners/

http://140conf.com/engaging-the-soul-at-sxsw

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Social media

  1. 1. Chiperoni.ch onSOCIAL MEDIA
  2. 2. #blogger #basel
  3. 3. #malawi
  4. 4. Fuel shortage
  5. 5. What is social media?
  6. 6. Examples
  7. 7. [...]social media isn’t a PR tool; it’s not a marketing tool ; it’s a communications tool and a media making/distribution tool set.http://www.chrisbrogan.com/while-others-paint-the-trim/
  8. 8. Fast
  9. 9. No techie skills required
  10. 10. User-generated content
  11. 11. Real-time
  12. 12. The way we communicate has changed
  13. 13. News finds me
  14. 14. Networking Reflection Learning Knowledge managementPositioning myself as a specialist Fun
  15. 15. Checklist
  16. 16. #1 Research
  17. 17. #2 Look at the legalese
  18. 18. #3 Privacy
  19. 19. #4 For what purpose do I need this network?
  20. 20. #5 Consider the effort
  21. 21. #6 Prepare an editorial calendar
  22. 22. #7 Find your own voice
  23. 23. #8 Develop useful content
  24. 24. #9 Find your social object
  25. 25. Note to Social Media Marketing Dorks:The hard currency of the Internet is notFacebook “Likes” or Twitter “Retweets”, as flavor-of-the-month as they might be. By themselves, they’re worthless. The hard currency of the Internet is “Social Objects”. i.e. Social Objects for people to SHARE MEANINGFULLY with other peoplehttp://gapingvoid.com/so
  26. 26. Resources• http://chiperoni.ch/wordpress/2012/03/preparing-my-next-social- media-talk/• http://www.slideshare.net/sufranke/social-media-einstieg-lets-talk- about-everything-11852986• http://elise.com/web/a/be_a_thought_leader.php• http://www.davidmeermanscott.com/documents/New_Rules_of_P R.pdf• http://www.slideshare.net/sufranke/cls-communications-mut-zum- netzwerken-20• http://www.chrisbrogan.com/while-others-paint-the-trim/• http://gapingvoid.com/so• http://gapingvoid.com/2007/12/31/social-objects-for-beginners/• http://140conf.com/engaging-the-soul-at-sxsw
  27. 27. Photo credits• http://www.flickr.com/photos/chiperoni/• http://www.facebook.com/photo.php?fbid=3 18742664853067&set=o.192822307434950&t ype=1&theater

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