1.
IA
to the
rescue
& other tales from
the UX trenches
- Nicole Capuana
Creative Commons License: Some rights reserved by JD Hancock

2.
Once upon a time…
Creative Commons License: Some rights reserved by Alyssa L. Miller

3.
In the land of UX
Creative Commons License: Some rights reserved by mollystevens

4.
High demand + $$$
Creative Commons License: Some rights reserved by ~Brenda-Starr~

5.
Build your key
Creative Commons License: Some rights reserved by stevendepolo

6.
UX is a practice
Creative Commons License: Some rights reserved Proxy Indian

7.
We are the bridge
Creative Commons License: Some rights reserved ~MVI~ (warped)

8.
Solving business
problems
Creative Commons License: Some rights reserved by jurvetson

9.
Using the right
tool for the job
Creative Commons License: Some rights reserved 1lenore

10.
A picture is
worth $1M

11.
Removing 2 fields
saves $120,000

12.
Having a
conversation
saves 8 hours of
development

13.
Just jump into
usability testing

14.
Discovery session
uncovers no
product

15.
Even kids can do
UX

16.
Now is the time
In the land of UX
High demand & good money
Build your key
UX is a practice
We are the bridge
Solving business problems
Using the right tool for the job
Creative Commons License: Some rights reserved kaybee07

17.
Thank you
You can find me at